Digital inclusion delivered: helping Stockport families thrive online

Autotrader backs Starting Point’s drive for digital access in Stockport

Autotrader has completed a year-long partnership with Stockport-based charity Starting Point, helping more local families access the devices, skills and support they need to get online safely and confidently. The partnership was delivered through Autotrader’s Digital Inclusion Fund, which supports grassroots organisations across Greater Manchester to help bridge the region’s digital divide.

With Autotrader’s support, via the Forever Manchester Fund, Starting Point has worked directly with 100+ young people, to better understand their experiences of technology , and to support parents and carers with digital skills, online safety and the everyday cost of being connected.

Additionally, a dedicated campaign welcomed a very different age group of learners, offering support to 13 grandparents to build confidence navigating the digital world their grandchildren are growing up in, including understanding the potential risks and how to navigate safely on popular apps and platforms.

Over 12 months, the partnership has supported 61 households directly in accessing essential services and receiving digital help, delivering £12,000 in savings to families by helping them access affordable devices.

Autotrader is focused on driving change and is proud to have collaborated with Starting Point and will continue working alongside local charities through its Digital Inclusion Fund, helping more people access the benefits of being online.

Being online is so essential for everything – from learning and work, to accessing services and staying connected. Through our Digital Inclusion Fund, we’re proud to support organisations like Starting Point that are delivering practical, trusted help in their communities and making a real difference for families across Greater Manchester.