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24 October 22 Press releases

Auto Trader named Digital Innovation Award Winners


  • Auto Trader wins Digital Innovation of the Year Award (Technology Company) at Motor Finance Europe Awards 2022
  • AutoConvert platform heralded as “unique in the market” by judges


Auto Trader has been named winner of the Digital Innovation of the Year Award (Technology Company) by Motor Finance Europe at its annual awards ceremony hosted in Berlin this week (20th October).

Auto Trader scooped the award in recognition for AutoConvert, its innovative finance, insurance and compliance platform with built-in CRM, which is designed to enable automotive retailers to automate the full customer journey online. Auto Trader beat stiff competition from a shortlist of well-established and respected finance brands, including CodeWeavers and iVendi.

The judges commented on the win, saying: “The AutoConvert platform is unique in the market, allowing retailers to link multiple lenders into a seamless consumer lender panel, supporting both physical processes in the showroom as well as digital processes on Auto Trader.”  The AutoConvert platform was also praised for its ability to speed up the car financing tasks with multi-lender integrations and the CRM functionality which enables retailers to operate 24/7 and receive instant finance application decisions.



We are delighted to be recognised at one of the most prestigious awards in the finance sector and we’re excited to see what the future holds in this space. More and more lenders and retailers are continuing to see the benefits of the platform and for this to be recognised with a European Motor Finance Award is hugely significant, and very rewarding for our dedicated teams.

Key spokesperson

Ian Plummer

Commercial Director



“We’re looking forward to onboarding, integrating and supporting retailers of all shapes and sizes across the UK as we continue to roll out the AutoConvert platform as part of our wider commitment to enabling our retailer partners to benefit from the huge opportunity digital retailing represents.”

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