LSE: 747.80 GBP -1.80 (-0.24%)
18 July 23 Press releases

Auto Trader recognises exceptional customer service with Auto Trader Highly Rated 2023


Over 1,500 retailers achieve Highly Rated status on Auto Trader.

Auto Trader, the UK’s largest automotive marketplace for new and used cars is helping retailers showcase their exceptional customer service this week, with the launch of its Auto Trader Highly Rated 2023.

Retailers across the UK who have been consistently recognised by their customers as providing an outstanding experience by rating them highly on Auto Trader will be receiving a collection of exclusive Highly Rated assets, including stickers and digital logos to promote their excellence across their physical and digital showrooms. What’s more, retailers meeting the criteria will also have a Highly Rated logo added to their Auto Trader profile page and Retailer Store for maximum visibility.


of Auto Trader consumers believe reviews are important in their decision-making process when considering buying their next vehicle

Reviews are crucial to building confidence with buyers, with a recent onsite survey showing that almost 90% of Auto Trader consumers believe reviews are important in their decision-making process when considering buying their next vehicle¹. And as one of the UK’s most widely known and trusted brands, recognition from Auto Trader builds on that confidence, helping Highly Rated retailers to stand out from competitors by building even greater trust with car buyers.

Receiving the Highly Rated recognition from Auto Trader has significantly boosted our business. It increases our visibility and instils confidence in potential customers. This badge demonstrates our commitment to exceptional service, quality vehicles, and customer satisfaction. Since earning this, we've seen an increase in both online and in-store business. Customers are delighted to find a highly rated dealership, and their positive experiences have spread through word-of-mouth and online reviews. Our online presence has flourished, with a surge in website traffic and inquiries. The Highly Rated badge on our Auto Trader profile attracts customers seeking a trustworthy and reliable dealership.”

Sam Walker, Director at Ponko, commenting on how receiving a Highly Rated status benefits their business

This is a sentiment shared by Phil Weaver, Managing Director of Phil Weaver Automotive, who added: “Our reviews are listed on our retailer stores page on Auto Trader which allows us to stand out to our future customers. We’ve received hundreds of 5-star reviews over the years which has been recognised by Auto Trader by being awarded the Highly Rated award each year since 2019. Being Highly Rated takes Phil Weaver Automotive one step further, showing that we value our customers, and are truly passionate about customer service.”

To qualify for Highly Rated accreditation, retailers must have met the following in the last 12 months:

  • a high volume of recent reviews on Auto Trader
  • an average review rating of four star and above on Auto Trader
  • regular engagement with customer reviews by replying to them



Our Highly Rated accreditation is a unique opportunity for us to recognise and celebrate those retailers that are going the extra mile to provide their customers with an outstanding level of service. Our research shows just how vital customer reviews are for the vast majority of today’s car buyers, and with consumers conducting more and more of the journey online, it’s never been more important for retailers to be able to immediately reassure potential customers of the quality service they’re able to provide. As one of the UK’s most widely known and trusted brands, achieving recognition from Auto Trader will help this year’s Highly Rated retailers do just that.”

Key spokesperson

Darren Moon

Group Sales Director



It’s recommended retailers proudly showcase their achievement across their digital and physical dealership and every other consumer touchpoint to ensure potential customers don’t miss their Highly Rated status. As one of First4Car’s customers (Mandy W. July 2023) recently said in a review, "I always use Auto Trader to find my next new car. Seeing that a garage has awards from Auto Trader and reviews that are verified is very reassuring."

Retailers posting photos of their Highly Rated sticker on display in their dealership on their social media channels will have the chance to win a prize. To qualify, retailers need to post by Monday 7th August 2023 and tag one of the Auto Trader Insight accounts on Twitter (@ATInsight), LinkedIn (Auto Trader Insight) or on Instagram (@autotraderinsight), along with the hashtag #ATHighlyRated2023.

Up next
Auto Trader data to power Office for National Statistics' official measures of inflation
Read More
Retailers embracing digital are reporting more sales, more efficiency and more satisfied customers
Read More
Auto Trader is first FTSE 100 to achieve Gold Carbon Literacy status
Read More

Stay up to date

Follow us on our social channels to keep up with the latest news, insights and company developments.


If you would like to be added to our News & views mailing list, or have any media-related enquiries, please contact our press team:

Auto Trader UK

Auto Trader Insight

Auto Trader Life

Other Group sites

Looking to join the team?


Looking to buy or sell a vehicle?


Keep in touch

Sign up to our email alerts service:

RNS alerts

Join our news & views mailing list
or submit media-related enquiries:

Contact our press team
  • @2024 Auto Trader Group plc. Registered in England with company number: 09439967.