Commentary | Electric Car Grant
New EVs 15th July:
New EVs under £37k 15th July:
Following the announcement of the Electric Car Grant, the share of electric enquiries for new cars priced £37,000 and under doubled in a day on Autotrader, the first time in months that demand has outstripped supply. As it becomes clearer which cars are eligible and manufacturers rethink their pricing strategies to gain eligibility for the grant, we’ll likely see sustained interest in this part of the market.” With used EVs generating 15 times more sales enquiries than new EVs, and the volume of used EV enquiries on Auto Trader growing 92% since June 2023, it’s clear the used market will be key to unlocking mainstream adoption and so all retailers should be able to capitalise on the broader opportunity this week’s announcement offers.
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