Commentary | New car registrations August 2025
“New car sales overall are always softer in August as many buyers simply choose to hold off for the new September registration plates. But consumer interest remains strong judged by visits to our new car platform, which were up around 4% versus July, and 13% on last year. “The government’s £650 million Electric Car Grant helped reignite consumer interest for EVs, with advert views for new EVs under £37,000 virtually doubling overnight. Consumers are keeping a close watch and as more eligible models receive the grant, we’re seeing them attract more attention on our platform.
“As brands and retailers ramp up their marketing machines to entice buyers and the summer distractions fade behind us, we fully expect this interest to translate into sales in the coming months.”
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