New car sales still sit significantly behind pre-COVID levels and with supply outstripping demand, 2024 certainly wasn’t an easy year for most manufacturers or retailers. Even though electric car sales accounted for around a fifth of the total 2024 sales- not far off the government target - hitting the next target of 28% by the end of this year will be incredibly challenging.

Key spokesperson

Ian Plummer

Commercial Director

CONNECT

“New car sales still sit significantly behind pre-COVID levels and with supply outstripping demand, 2024 certainly wasn’t an easy year for most manufacturers or retailers. Even though electric car sales accounted for around a fifth of the total 2024 sales- not far off the government target - hitting the next target of 28% by the end of this year will be incredibly challenging.

“That said, our research tells us that once the price is right, drivers are keen to make the switch. More affordable electric cars are starting to hit the market but without targeted government support, many will be left behind on the electrification journey.

“Confidence and clarity are key for consumers and industry, which is why we we’re pleased to see the Government’s current consultation focused on ensuring how, not if, we meet the 2030 target to phase out new petrol and diesel sales.”