Viral Food Duo SpudBros team up with Autotrader to open the Autotater drive-thru, SpudBros first drive-thru that instantly values your car
Thursday 15th January, 2026: Viral sensations SpudBros have opened their first drive-thru - with a twist. The pair have teamed up with Autotrader, the UK's largest automotive marketplace, to provide their signature spuds and a unique drive-thru experience where your car gets valued in under 10 seconds.
The Autotater drive-thru will open on the 12th February 2026 for one day only, at Depot Mayfield, Manchester, and gives visitors the chance to get an instant car valuation, provided by Autotrader’s award winning valuation service*, alongside a complimentary jacket potato served by the SpudBros themselves.
The drive-thru will feature a limited menu of two exclusive creations: the Autotater, a high-octane twist on a classic loaded spud and Curry In A Hurry, SpudBros' signature garlic chicken curry. More than just a meal stop, the unique, multi-sensory, and interactive experience will also include the chance to tune into the "Spud FM" radio programme with Jacob and Harley before visitors collect their complimentary spud and receive a live car valuation from Autotrader.
The drive-thru has been created as new research from Autotrader reveals that 44% of Brits have no idea how much their car is actually worth. Furthermore, a staggering half of those surveyed (50%) are unsure of how to determine the value of their car, with 45% of Brits having previously been disappointed with the amount they received when selling their car. Autotrader’s free valuation helps ensure car owners don’t get small potatoes for their car and are empowered to choose when it’s the right time to sell.
SpudBros, the Preston-born duo, have built a cult following of more than 4.8 million fans on TikTok andInstagram for their over-the-top loaded potatoes and tongue-in-cheek humour. Known for turning comfort food into a viral sensation, the pair are now bringing their trademark energy offline - swapping their usual street-food stalls for a one-off drive-thru window, dishing up free spuds while Autotrader dishes out instant valuations.
To give everyone a fair chance of getting onto the guest list of this first-ever event, Autotrader will be running a draw. Those interested in going, can simply enter their details on the dedicated event page on the Autotrader website. A lucky number of people will then be selected at random to nosh on some of the best scran in town, while getting their cars valued.
We know no one loves admin, which is why we want to make it easier and quicker for people to find out the true value of their car, in under 10 seconds. There’s something fun about that moment of surprise when you finally see what your car is really worth. Once you have that information, you can decide what to do next - whether that’s selling, upgrading or simply showing off to your mates.
This is a big one for us. We’ve fed people across the country and even internationally, and Manchester is one of our most requested visits, so this is a really exciting opportunity. We love doing things that get people talking, and we also love cars, so teaming up with fellow Northern brand Autotrader lets us serve up something new that we feel passionately about - a free spud, a car valuation, and telling the story through social media.
Jacob and Harley Nelson, the founders of SpudBros
Autotrader’s award-winning valuations* tool makes finding your car’s value effortless - giving drivers a real-time market valuation in under 10 seconds. Every day, Autotrader values thousands of vehicles, helping millions of drivers every year understand the true worth of their car before they sell or part-exchange.
To be in with a chance to get on the guestlist and for more details on the event visit: https://www.autotrader.co.uk/cars/valuation/drive-thru, and to join the millions who value their car free with Autotrader, visit: https://www.autotrader.co.uk/cars/valuation.
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