ZEV Mandate comes into force
Ian Plummer, Commercial Director of Auto Trader, the UK’s largest digital automotive marketplace, commented on the official commencement of the ZEV:
Whilst the ZEV mandate requires 22% of manufacturer new car sales to be electric, data shows that the current average share of EV sales across brands is just circa 16%, and for some, it’s as low as 3%. Therefore, manufacturers have already been actively stimulating consumer demand by offering a plethora of financial incentives, which we’re seeing play through on our marketplace with 16% more enquiries for new EVs being sent to retailers.
The main stumbling block to interest in electric cars is the same as a decade ago - price. So as the price of both new and pre-loved electric cars begins to decrease, we’re likely to see more consumers start their electric journey."
Follow us on our social channels to keep up with the latest news, insights and company developments.
If you would like to be added to our News & views mailing list, or have any media-related enquiries, please contact our press team:
Sign up to our email alerts service:
Join our news & views mailing list
or submit media-related enquiries:
