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21 September 23 Press releases

ZEV mandate comment

As it's confirmed that the UK Government's ZEV mandate is to remain in place despite 2030 ICE ban delay, Ian Plummer, Commercial Director of Auto Trader, shares his thoughts:


The ZEV mandate will be a stretch for the majority of manufacturers to achieve in its current form, as many are significantly behind where the government is telling them they need to be in terms of EV sales. Therefore, to close the gap and meet electric vehicle sales targets, car manufacturers will be forced to look at ways to stimulate consumer demand and it’s likely price will need to play a big part in this.

Key spokesperson

Ian Plummer

Commercial Director


Electric vehicles carry a hefty price premium, so if prices come down, they’ll suddenly become a far more attractive proposition for a greater pool of car buyers. Both industry and consumer confidence has been dented by recent announcements and so clarity and government cooperation will be vital as the next steps play out.”


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