Car Buyers Report 2017
Welcome to the Auto Trader Car Buyers Report, our most comprehensive study into the consumer car buying journey to date. The automotive retail market is a fast-evolving one, with just about every aspect of the sector changing dramatically in recent years; the way we pay for a car, the way we research it, and even the car itself.
In this edition, we wanted to understand the impact these changes were having on the car buying journey and how easily consumers were finding it to navigate through to their perfect car. We took a unique approach to our study. Moving away from asking car buyers to rate their experience post-purchase, we conducted our study over a six-month period, tracking every element of the buying process, from conversations with friends and online browsing behaviours, through to social media engagement and dealer forecourt visits.
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