All-electric makes the top ten for the first time.
- Hatchbacks dominate the regional used car market
- i-Control users enjoy 56% improvement on stock turn
3rd February 2017 – London: Auto Trader, the UK’s largest marketplace for new and used cars, has identified the 2013 Vauxhall Zafira MPV Diesel Automatic as the UK’s fastest selling used car in January, taking an average of just 26 days to leave the forecourt. With its affordability and practicality it shouldn’t come as any surprise that the Griffin badged family favourite toped the UK list of fastest selling cars.
However, what is surprising is the arrival of the first all-electric vehicle to enter the top ten list; the 2016 BMW i3 (Auto) was the UK’s third fastest selling car, taking an average of just 28 days to leave forecourts. It might only have a maximum range of 195 miles, but the 2016 BMW i3 has perhaps done more than any other all-electric vehicle to change public perception of battery powered cars.
Across the regions, the 2013 Citroen C4 Picasso MPV Diesel Manual was the fastest selling car for Scottish dealers to turnaround, taking an average of just 19 days to leave Scotland’s forecourts. Whilst an MPV may have taken the national and Scottish top spot, it was the little hatchback that dominated January’s used car market elsewhere. In London, the North East, Northern Ireland and Wales, small run-arounds accounted for the entire top ten list of fastest selling cars. The ever popular VW Polo was the most sought after, scooping three number one titles (South West, North East and Northern Ireland).
Hitting targets will always be determined by how quickly a dealer can turn their stock around and using data could be the key to speeding it up. Users of i-Control took an average of just 32 days to sell a car in January, compared to a market average of 77; 56% faster than those that don’t use the data management tool.
Karolina Edwards-Smajda, Auto Trader Retailer & Consumer Products Director, said: “The start of the new year is always a busy time for the industry, and despite some of the turbulence we’ve seen over the last few months, the used car market remains extremely buoyant. The introduction of an all- electric car into the fastest selling list is a very significant development as it demonstrates how the level of technology adoption by consumers is increasing; technology isn’t only influencing the way we buy cars, but also what we drive. With the technology and public perception of EVs improving every day, I’m confident we’ll see more of these cars feature on our top ten lists in the near future.
“Our data allows us to identify what cars are the most popular across the country, which is key to identifying future sales opportunities. Dealers utilising data tools are much better set to understand which used cars are in demand in their area and how to maximize the speed of sale. Our research shows that retailers using i-Control benefit from an average days to sell of 32 compared to a market average of 77 days in January. That means a retailer using a data insight tool can sell more cars, more quickly, making more profit.”
The UK’s Top 10 Fastest Selling Cars in January:
|Rank||Description||Average Days to Sell||Average Price Position||Average Retail Price|
|1||2013 Vauxhall Zafira MPV Diesel Automatic||26||98.67%||£10,752|
|2||2016 Hyundai i30 Hatchback Diesel Semi-Automatic||26||98.90%||£11,295|
|3||2016 BMW i3 Hatchback Electric Automatic||28||97.29%||£21,534|
|4||2014 Toyota RAV4 SUV Diesel Automatic||28||100.93%||£18,814|
|5||2016 Ford Kuga SUV Petrol Manual||29||99.31%||£18,282|
|6||2014 Vauxhall Mokka Hatchback Petrol Automatic||29||100.96%||£12,214|
|7||2013 Toyota Auris Estate Electric Hybrid Automatic||29||98.56%||£11,045|
|8||2015 MINI Hatch Cooper Hatchback Diesel Manual||31||99.88%||£12,685|
|9||2011 Vauxhall Insignia Hatchback Petrol Manual||31||99.85%||£5,563|
|10||2015 Ford Ka Hatchback Petrol Manual||31||98.10%||£6,019|
i-Control tracks live market movements, recommends what stock to buy, where to find it, how much to pay for it, and how much to sell it for taking into account regional differences in desirability – and is proven to improve stock turn, as we’ve seen, by 56%.
Using a combination of daily guide prices from over 4,500 dealer websites, the 500,000+ ads on Auto Trader and price data from all major auctions, fleet & lease companies and manufacturers, i-Control provides accurate valuations ensuring retailers’ stock is competitively priced from day one.
About Auto Trader
Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.
The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts an average of 60 million monthly cross platform visits a month, with circa 70% of visits coming through mobile devices.
The marketplace also has the largest pool of vehicle sellers (listing more than 470,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.
For all trade media enquiries, please contact:
Andrew Nankervis – Senior PR Manager, Auto Trader
Tel: +44 203 747 7234