Press release

AFV popularity reaches a record high on Auto Trader

  • Alternatively fuelled vehicles (AFVs) account for 5% of all fuel related searches
  • Zero emission vehicles are the only fuel type to record an increase in searches in August
  • Rate of retail price growth slows in August

20th September 2018, London – Alternatively fuelled vehicles (AFVs) saw a spike in popularity last month, accounting for a record 5% of all fuel related searches on Auto Trader, the UK’s largest automotive marketplace for new and used cars. It marks the first time AFV related searches have moved since July 2017, having remained flat at 4%.

At 48% of fuel related searches, diesel remains the most popular fuel-type on Auto Trader, however it recorded a 1% decline on the previous month (49%). Petrol remained flat at 46% of searches.

On average, 22% of all searches that take place on Auto Trader each month are based on fuel type. Since November 2016 the number of searches for diesel cars has steadily declined in line with negative public commentary, falling from a record high of 71% to a record low of 47% in June 2018. Conversely, petrol grew from 27% to 46%. In contrast, AFVs recorded a relatively small movement during the same period, increasing from 2% to just 4%.  

Commenting on the findings, Karolina Edwards-Smajda, Auto Trader’s Director of Commercial Products, said: “The increase in popularity on our marketplace marks what has been a positive few months for AFVs, suggesting we are nearing a very significant turning point. Last month one in 12 new vehicles registered in the UK were electric, and in Q2, sales of second-hand zero emission cars increased 25%. What’s more, in July, a Renault Zoe was the fastest selling used car in the UK, which was a first for an all-electric vehicle.

“It suggests that the traditional barriers to entry, such as the price, the infrastructure and the range, are becoming less of an issue for consumers as awareness and education improves. With a strong pipeline of impressive ‘second generation’ hybrid and electric models coming into the market next year, combined with new charging infrastructure being installed across the country, we have every confidence that demand for electric is set for a huge surge.”

Average price growth slows in August

The average price of a used vehicle in August was £12,743; a like-for-like increase of 6% on the same period last year (stripping out the impact of changes in the mix of cars being sold[1]). Dropping 1% on July (7%), it marks a slight slowdown in the rate of retail price growth which was also recorded across the wider market.

The average price of a second-hand petrol car in August was £10,919, an annual increase of 7%, whilst the average price of diesel was £14,408, an increase of 5%. The rate of price growth fell 1% for both, falling from 8% and 6% respectively.

The Auto Trader Retail Price Index combines and analyses data from c. 500,000 trade used car listings every day, as well as additional dealer forecourt and website data (OEM, fleet and leasing disposal prices, in addition to pricing data from over 3,000 car dealership websites and data from major auction houses across the UK), ensuring the Index is an accurate reflection of the live retail market.

Missed this week's webinar with special guest @vertumotors? Well fear not - the whole webinar is now available on demand at https://t.co/A8vB2i49FU https://t.co/fpMbEkaRgB
Driving long distances? Well the best car for the job is the @UKVolkswagen Golf which scooped the Best Car for Long Distances award at the Auto Trader New Car Awards 2020. Find out what owners said at https://t.co/TAtdeRojpZ https://t.co/4Sj9ANaFK6
For those looking for a 7 seater you can do no better than the @VolvoCarUK #XC90. That's according to the 181,000 car owners who voted it the best 7 seater in this year's Auto Trader New Car Awards! https://t.co/M7t1X3Ic9S https://t.co/csJOtcU63N
Exactly one week ago @MrRoryReid & @ErinBakerMotors announced the winners of the Auto Trader New Car Awards – revealing the best #newcars in the UK according to over 181,000 car owners! You can check out the #award winners at https://t.co/FMgf5HByCM #ThrowbackThursday https://t.co/CLdSORmOV0
Exactly one week ago when @MrRoryReid & @ErinBakerMotors announced the winners of the Auto Trader New Car Awards – revealing the best #newcars in the UK according to over 181,000 car owners! You can check out the #award winners at https://t.co/FMgf5HByCM #ThrowbackThursday https://t.co/SAFHIczDhl
#Dacia have done it once again! The @daciauk Duster once again won the Best Value New Car at the Auto Trader New Car Awards 2020 - an award they also took home in 2019! https://t.co/vf00Z0g60W https://t.co/rn5qZX59Gh
We've seen a record number of #newcar and van #leads with new car retailers enjoying a massive 91% monthly increase in leads! Discover the latest new car data and how to drive even more leads as we see demand continue to spike now > https://t.co/8l2Mkx0ldn
Big thanks to everyone who joined today's webinar and of course to our guest speaker @vertumotors!
Reminder that next week we'll be launching #ATHighlyRated! Retailers who met the criteria will be receiving a pack next week to promote their achievements to consumers. https://t.co/UJgS71ytoP
Over to @stuart_trader who reveals the result of our earlier poll - a majority discounting prices much less or maintaining pre-#covid19 approach https://t.co/t8PfkUzrtU

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