2016 Audi Q5 SUV diesel was on average the UK’s fastest selling used car in March.
- Used diesels hold their own as the UK’s fastest selling fuel type in March
- i-Control users enjoy 59% improvement on stock turn in March 2018
27th April 2018 – London: Data from Auto Trader, the UK’s largest marketplace for used and new cars, revealed that the 2016 Audi Q5 (diesel manual) was on average the fastest selling used car in March, taking an average of just 19 days to leave forecourts. It’s the second consecutive month the German SUV has featured on the national top 10 list; in February it was the second fastest selling used car, also taking an average of 19 days to turn.
Whilst the disappointing performance recorded in the new car market continues, in terms of national and regional desirability, used diesels are holding their own. As well as taking the top spot, a total of six diesels made up the national top 10 last month. What’s more, of the 13 regions and countries tracked, six featured a diesel as their respective fastest selling used car: East England (2017 Nissan Qashqai – diesel manual – 13 days), North East (2014 Nissan Qashqai – diesel manual – 24 days), North West (2016 Mercedes-Benz A Class – diesel automatic – 19 days), Northern Ireland (2015 Nissan Qashqai – diesel manual – 23 days), Wales (2017 Nissan Qashqai – diesel manual – 21 days) and Scotland (2015 Hyundai ix35, diesel manual).
As highlighted by the Auto Trader Retail Price Index, the average price of used diesels continues to grow. On average, a second-hand diesel cost £14,453 last month, which was a £905 increase on March 2017. On a like-for-like basis, this represents a 3% year-on-year increase.
Hitting targets will always be determined by how quickly a retailer can turn their stock around and using data is the key to speeding it up. Users of i-Control, Auto Trader’s data management solution, took an average of just 27 days to sell a car in March, compared to a market average of 67 – 59% faster than those that don’t use the data management tool.
Karolina Edwards-Smajda, Auto Trader Retailer & Consumer Products Director, said: “The negative rhetoric that has surrounded the fuel debate has clearly made a huge impact on the performance of new diesel sales, but our data shows just how resilient they remain within the used car market. That’s because for many motorists they are simply the best option available – particularly those that drive long distances and are looking for the efficiency that only a diesel can offer. Plus, with modern Euro 6 technology making newer diesel engines less harmful than their petrol equivalents, in many case they’re also a ‘cleaner’ option too.
“Success in today’s challenging marketplace is dependent on a number of factors, but perhaps none more so than the ability to stock the right cars. Coupled with your own sales experience, data is an extremely effective tool in identifying which vehicles are the most desirable in your area. It can also tell you how much they should be priced based on the live retail market, helping you to build trust with your customers, and importantly, helping you to sell more cars more quickly.”
The UK’s Top 10 Fastest Selling Used Cars in March 2018:
|Rank||Description||Average Days to Sell||Average Price Position||Average Retail Price|
|1||2016 Audi Q5 SUV Diesel Manual||19||98.79%||£26,823|
|2||2012 Vauxhall Insignia Hatchback Petrol Manual||20||95.92%||£5,294|
|3||2017 Toyota Avensis Estate Diesel Manual||20||96.37%||£15,221|
|4||2012 Volkswagen Tiguan SUV Diesel Automatic||20||99.42%||£11,168|
|5||2016 Ford Ka Hatchback Petrol Manual||21||99.28%||£6,789|
|6||2015 Ford Focus Hatchback Petrol Automatic||21||100.27%||£10,501|
|7||2015 Mazda CX-5 SUV Diesel Automatic||22||99.62%||£16,700|
|8||2015 Kia Sorento SUV Diesel Manual||22||99.52%||£18,995|
|9||2015 Hyundai i10 Hatchback Petrol Automatic||22||100.00%||£7,997|
|10||2015 Citroen C4 Picasso MPV Diesel Automatic||22||99.76%||£10,932|
i-Control is Auto Trader’s data intelligence solutions, which tracks live market movements, recommends what stock to buy, where to find it, how much to pay for it, and how much to sell it for taking into account regional differences in desirability – and is proven to improve stock turn, as we’ve seen, by 59%.
Using a combination of daily guide prices from over 4,500 dealer websites, the 500,000+ ads on Auto Trader and price data from all major auctions, fleet & lease companies and manufacturers, i-Control provides accurate valuations ensuring retailers’ stock is competitively priced from day one.
About Auto Trader
Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.
The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 88% prompted brand awareness and attracts an average of 55 million monthly cross platform visits a month, with circa 70% of visits coming through mobile devices.
The marketplace also has the largest pool of vehicle sellers (listing more than 470,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.