Press release

Audi takes top three ‘fastest selling car’ spots in April

Three Audi variants proved to be the fastest selling cars on Auto Trader in April.

Figures from the country’s leading digital automotive marketplace revealed a clean sweep for the German car maker, however regionally the data painted a very different picture.

In four regions, the 2012 Nissan Qashqai topped the list of speedy sellers, with both diesel and petrol variants performing well. However this strong regional performance was not quite good enough to elevate either car into the national top ten.

“The April data continues to demonstrate the importance of pricing to the live retail market to optimise speed of sale,” commented Karolina Edwards-Smajda, Auto Trader Trade Solutions Director. “On average cars in the top ten were 99% aligned to their optimal price position, based on our comprehensive retail price intelligence.

“But the regional figures also underline the need to adopt a local view to demand and sourcing strategy based on regional desirability. The 2012 Citroen DS3, for example, may have been the fastest selling car in Yorkshire, but it only appeared in 178th place nationally.”

Auto Trader will publish monthly figures for the top ten fastest selling cars on a monthly basis from now on.

Top ten fastest selling cars (national) – April

  Model Variant Average retail price
1 Audi Q7 2013 Audi Q7 SUV Diesel Automatic £37,004
2 Audi A4 Avant 2013 Audi A4 Avant Estate Diesel Manual £20,823
3 Audi Q5 2012 Audi Q5 SUV Diesel Manual £22,976
4 Mercedes-Benz SLK 2013 Mercedes-Benz SLK Convertible Diesel Automatic £22,951
5 Nissan Note 2012 Nissan Note Hatchback Petrol Automatic £7,623
6 Toyota AYGO 2012 Toyota AYGO Hatchback Petrol Semi-Automatic £6,354
7 BMW 1 Series 2012 BMW 1 Series Hatchback Petrol Automatic £16,945
8 Ford Focus 2013 Ford Focus Estate Petrol Manual £14,477
9 Volkswagen Polo 2012 Volkswagen Polo Hatchback Petrol Automatic £9,699
10 Mercedes-Benz B Class 2012 Mercedes-Benz B Class Hatchback Diesel Manual £14,446

Fastest selling car in each region – April

Region Variant Average price
East of England 2012 Nissan Qashqai Hatchback Diesel Manual £12,552
East Midlands 2012 Vauxhall Astra Hatchback Diesel Manual £9,533
London 2012 Ford Focus Hatchback Petrol Manual £8,895
North East 2007 Vauxhall Corsa Hatchback Petrol Manual £3,437
North West 2012 Peugeot 208 Hatchback Petrol Manual £7,465
Northern Ireland 2014 Seat Leon Hatchback Diesel Manual £13,115
Scotland 2012 Nissan Qashqai Hatchback Diesel Manual £11,735
South 2012 BMW 1 Series Hatchback Diesel Manual £13,886
South East 2014 Mercedes-Benz A Class Hatchback Diesel Automatic £21,522
South West 2012 Nissan Qashqai Hatchback Diesel Manual £12,593
Wales 2014 Ford Fiesta Hatchback Petrol Manual £10,354
West Mids 2012 Nissan Qashqai Hatchback Petrol Manual £11,860
Yorkshire 2012 Citroen DS3 Hatchback Petrol Manual £8,900

Notes to Editors:

Auto Trader Group plc is a 100% digital business having successfully completed the transition from a print title in 2013. Auto Trader sits at the heart of the UK’s vehicle buying process and operates the UK’s largest digital automotive marketplace.

Auto Trader’s primary activity is to help vehicle retailers compete effectively on the Marketplace in order to sell more vehicles, faster. The Marketplace brings together the largest and most engaged consumer audience. Autotrader.co.uk attracts around 44.5 million monthly cross-platform visits on its sites, with around 68% of visits coming through mobile devices, with the largest pool of vehicle sellers (listing more than 400,000 cars each day). In fact 85% of all time spent on classified sites is spent on Auto Trader. The Group does not buy or sell any vehicles itself.

Auto Trader has around 92% prompted brand awareness in the UK, with 80% of UK retailer forecourts advertising via the website and around 65% of UK used car transactions involving cars listed on autotrader.co.uk.

Auto Trader’s market-leading position enables it to generate and collect large amounts of data on the UK’s automotive marketplace and leverage it to create a suite of services that allow retailers to:

  • BUY – buy the right vehicles, at the right price
  • MARKET – market their brands and businesses effectively in the digital world
  • SELL- sell more vehicles through advertising on the UK’s largest digital automotive marketplace
  • MANAGE – optimise their stock turn and vehicle margin.
Over 75% of all time spent on UK automotive sites is spent on Auto Trader. 20% more leads were delivered to retailers in 2021 than in 2020, a sign of strong buyer intent and the ever-increasing importance of online in the buying process. https://t.co/AySv9w7RwG
Over 75% of all time spent on UK automotive sites is spent on Auto Trader. 20% more leads were delivered to retailers in 2021 than in 2020, a sign of strong buyer intent and the ever-increasing importance of online in the buying process. https://t.co/YiU38W6Vc5
Our CEO Nathan Coe will be live on next week's webinar to answer your questions. You can submit your questions to him in the comments and when you register to join the webinar live at https://t.co/rdtNiD8APu https://t.co/d99VfhPofQ
Last week saw the 89th week of consecutive used car price growth, with prices rising 28.6% year-on-year. With used car prices continuing to rise it’s crucial to keep repricing your stock inline with the market to ensure you aren’t leaving profit on the table. https://t.co/MRHJVoNvzs
2021 was a record year for new electric vehicles on our marketplace which saw a record number of advert views in 2021, with 1 in 5 new car advert views now for an electric vehicle. What EVs do you think we'll see drawing the most attention in 2022? https://t.co/niblnnJaPl
Looking to evolve your business by breaking free of outdated data feeds and enabling your customers to have a real-time view of your digital forecourt? Then check out our ‘Essentials to connected retailing’ masterclass now 👉 https://t.co/VggO5GDvFa https://t.co/hRUW9aXDTf
We’re still faced with an element of uncertainty when it comes to the pandemic which means you need to be prepared for any eventuality. So in this week’s tip of the week, @AndrewKorpela shares some top tips on how to make sure you're prepared for whatever is thrown at you next. https://t.co/9cKawLT6Q9
In his latest update, our CEO Nathan Coe shares our latest market insights, including an analysis of consumer demand and pricing, and reveals our plans for 2022. https://t.co/oyxwpJf2U1
With record numbers of new electric vehicle sales and, as we reveal in our latest blog, an electric vehicle being the fastest selling of any used vehicle in 2021, last year really was a victory for voltage 👇 https://t.co/j4Al3nByBL
In our latest Monthly Market Intelligence Report, we analyse the 3 key trends that came to define the automotive industry in 2021, record demand, the growth in used car prices and the acceleration of EV adoption 👉https://t.co/tVW6vpQjxm Will these trends continue through 2022? https://t.co/rITl15odBm

Auto Trader Group plc
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Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

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