Three Audi variants proved to be the fastest selling cars on Auto Trader in April.
Figures from the country’s leading digital automotive marketplace revealed a clean sweep for the German car maker, however regionally the data painted a very different picture.
In four regions, the 2012 Nissan Qashqai topped the list of speedy sellers, with both diesel and petrol variants performing well. However this strong regional performance was not quite good enough to elevate either car into the national top ten.
“The April data continues to demonstrate the importance of pricing to the live retail market to optimise speed of sale,” commented Karolina Edwards-Smajda, Auto Trader Trade Solutions Director. “On average cars in the top ten were 99% aligned to their optimal price position, based on our comprehensive retail price intelligence.
“But the regional figures also underline the need to adopt a local view to demand and sourcing strategy based on regional desirability. The 2012 Citroen DS3, for example, may have been the fastest selling car in Yorkshire, but it only appeared in 178th place nationally.”
Auto Trader will publish monthly figures for the top ten fastest selling cars on a monthly basis from now on.
Top ten fastest selling cars (national) – April
|Model||Variant||Average retail price|
|1||Audi Q7||2013 Audi Q7 SUV Diesel Automatic||£37,004|
|2||Audi A4 Avant||2013 Audi A4 Avant Estate Diesel Manual||£20,823|
|3||Audi Q5||2012 Audi Q5 SUV Diesel Manual||£22,976|
|4||Mercedes-Benz SLK||2013 Mercedes-Benz SLK Convertible Diesel Automatic||£22,951|
|5||Nissan Note||2012 Nissan Note Hatchback Petrol Automatic||£7,623|
|6||Toyota AYGO||2012 Toyota AYGO Hatchback Petrol Semi-Automatic||£6,354|
|7||BMW 1 Series||2012 BMW 1 Series Hatchback Petrol Automatic||£16,945|
|8||Ford Focus||2013 Ford Focus Estate Petrol Manual||£14,477|
|9||Volkswagen Polo||2012 Volkswagen Polo Hatchback Petrol Automatic||£9,699|
|10||Mercedes-Benz B Class||2012 Mercedes-Benz B Class Hatchback Diesel Manual||£14,446|
Fastest selling car in each region – April
|East of England||2012 Nissan Qashqai Hatchback Diesel Manual||£12,552|
|East Midlands||2012 Vauxhall Astra Hatchback Diesel Manual||£9,533|
|London||2012 Ford Focus Hatchback Petrol Manual||£8,895|
|North East||2007 Vauxhall Corsa Hatchback Petrol Manual||£3,437|
|North West||2012 Peugeot 208 Hatchback Petrol Manual||£7,465|
|Northern Ireland||2014 Seat Leon Hatchback Diesel Manual||£13,115|
|Scotland||2012 Nissan Qashqai Hatchback Diesel Manual||£11,735|
|South||2012 BMW 1 Series Hatchback Diesel Manual||£13,886|
|South East||2014 Mercedes-Benz A Class Hatchback Diesel Automatic||£21,522|
|South West||2012 Nissan Qashqai Hatchback Diesel Manual||£12,593|
|Wales||2014 Ford Fiesta Hatchback Petrol Manual||£10,354|
|West Mids||2012 Nissan Qashqai Hatchback Petrol Manual||£11,860|
|Yorkshire||2012 Citroen DS3 Hatchback Petrol Manual||£8,900|
Notes to Editors:
Auto Trader Group plc is a 100% digital business having successfully completed the transition from a print title in 2013. Auto Trader sits at the heart of the UK’s vehicle buying process and operates the UK’s largest digital automotive marketplace.
Auto Trader’s primary activity is to help vehicle retailers compete effectively on the Marketplace in order to sell more vehicles, faster. The Marketplace brings together the largest and most engaged consumer audience. Autotrader.co.uk attracts around 44.5 million monthly cross-platform visits on its sites, with around 68% of visits coming through mobile devices, with the largest pool of vehicle sellers (listing more than 400,000 cars each day). In fact 85% of all time spent on classified sites is spent on Auto Trader. The Group does not buy or sell any vehicles itself.
Auto Trader has around 92% prompted brand awareness in the UK, with 80% of UK retailer forecourts advertising via the website and around 65% of UK used car transactions involving cars listed on autotrader.co.uk.
Auto Trader’s market-leading position enables it to generate and collect large amounts of data on the UK’s automotive marketplace and leverage it to create a suite of services that allow retailers to:
- BUY – buy the right vehicles, at the right price
- MARKET – market their brands and businesses effectively in the digital world
- SELL- sell more vehicles through advertising on the UK’s largest digital automotive marketplace
- MANAGE – optimise their stock turn and vehicle margin.