Press release

Audi takes top three ‘fastest selling car’ spots in April

Three Audi variants proved to be the fastest selling cars on Auto Trader in April.

Figures from the country’s leading digital automotive marketplace revealed a clean sweep for the German car maker, however regionally the data painted a very different picture.

In four regions, the 2012 Nissan Qashqai topped the list of speedy sellers, with both diesel and petrol variants performing well. However this strong regional performance was not quite good enough to elevate either car into the national top ten.

“The April data continues to demonstrate the importance of pricing to the live retail market to optimise speed of sale,” commented Karolina Edwards-Smajda, Auto Trader Trade Solutions Director. “On average cars in the top ten were 99% aligned to their optimal price position, based on our comprehensive retail price intelligence.

“But the regional figures also underline the need to adopt a local view to demand and sourcing strategy based on regional desirability. The 2012 Citroen DS3, for example, may have been the fastest selling car in Yorkshire, but it only appeared in 178th place nationally.”

Auto Trader will publish monthly figures for the top ten fastest selling cars on a monthly basis from now on.

Top ten fastest selling cars (national) – April

  Model Variant Average retail price
1 Audi Q7 2013 Audi Q7 SUV Diesel Automatic £37,004
2 Audi A4 Avant 2013 Audi A4 Avant Estate Diesel Manual £20,823
3 Audi Q5 2012 Audi Q5 SUV Diesel Manual £22,976
4 Mercedes-Benz SLK 2013 Mercedes-Benz SLK Convertible Diesel Automatic £22,951
5 Nissan Note 2012 Nissan Note Hatchback Petrol Automatic £7,623
6 Toyota AYGO 2012 Toyota AYGO Hatchback Petrol Semi-Automatic £6,354
7 BMW 1 Series 2012 BMW 1 Series Hatchback Petrol Automatic £16,945
8 Ford Focus 2013 Ford Focus Estate Petrol Manual £14,477
9 Volkswagen Polo 2012 Volkswagen Polo Hatchback Petrol Automatic £9,699
10 Mercedes-Benz B Class 2012 Mercedes-Benz B Class Hatchback Diesel Manual £14,446

Fastest selling car in each region – April

Region Variant Average price
East of England 2012 Nissan Qashqai Hatchback Diesel Manual £12,552
East Midlands 2012 Vauxhall Astra Hatchback Diesel Manual £9,533
London 2012 Ford Focus Hatchback Petrol Manual £8,895
North East 2007 Vauxhall Corsa Hatchback Petrol Manual £3,437
North West 2012 Peugeot 208 Hatchback Petrol Manual £7,465
Northern Ireland 2014 Seat Leon Hatchback Diesel Manual £13,115
Scotland 2012 Nissan Qashqai Hatchback Diesel Manual £11,735
South 2012 BMW 1 Series Hatchback Diesel Manual £13,886
South East 2014 Mercedes-Benz A Class Hatchback Diesel Automatic £21,522
South West 2012 Nissan Qashqai Hatchback Diesel Manual £12,593
Wales 2014 Ford Fiesta Hatchback Petrol Manual £10,354
West Mids 2012 Nissan Qashqai Hatchback Petrol Manual £11,860
Yorkshire 2012 Citroen DS3 Hatchback Petrol Manual £8,900

Notes to Editors:

Auto Trader Group plc is a 100% digital business having successfully completed the transition from a print title in 2013. Auto Trader sits at the heart of the UK’s vehicle buying process and operates the UK’s largest digital automotive marketplace.

Auto Trader’s primary activity is to help vehicle retailers compete effectively on the Marketplace in order to sell more vehicles, faster. The Marketplace brings together the largest and most engaged consumer audience. Autotrader.co.uk attracts around 44.5 million monthly cross-platform visits on its sites, with around 68% of visits coming through mobile devices, with the largest pool of vehicle sellers (listing more than 400,000 cars each day). In fact 85% of all time spent on classified sites is spent on Auto Trader. The Group does not buy or sell any vehicles itself.

Auto Trader has around 92% prompted brand awareness in the UK, with 80% of UK retailer forecourts advertising via the website and around 65% of UK used car transactions involving cars listed on autotrader.co.uk.

Auto Trader’s market-leading position enables it to generate and collect large amounts of data on the UK’s automotive marketplace and leverage it to create a suite of services that allow retailers to:

  • BUY – buy the right vehicles, at the right price
  • MARKET – market their brands and businesses effectively in the digital world
  • SELL- sell more vehicles through advertising on the UK’s largest digital automotive marketplace
  • MANAGE – optimise their stock turn and vehicle margin.
According to our latest pricing snapshot, the strong growth in used car prices has continued into September. The average cost of a used car grew 7.4% YoY last week, marking 19 weeks of consecutive growth. Read the results in full here: https://t.co/TX88xlBOpU https://t.co/xEszb3JolF
In our latest blog post - we speak with Rob Keenan, joint MD at @DriveVauxhall about how the last 6 months have been for the franchise group and what lessons they have learnt that they have implemented through the 70’s plate change. https://t.co/FJefiRvQrU
A perfect review score isn’t everything. Most buyers trust reviews more when they can see a mix of reviews along with how the retailer handled the customers feedback. Which begs the question, how much emphasis do you place on reviews and are you responding to each one? https://t.co/0OFqGVrEJb
Sourcing stock is one of the main challenges retailers face right now. That’s why it’s critical to be diversifying your stock profile – something that has been key to @DriveVauxhall managing to keep stock flow at normal levels through these challenging times! #atinsightoftheday https://t.co/CWBIOeCKDp
Be sure to register for our next webinar where Nathan Coe, CEO, Auto Trader will be speaking with @MarshallMotorGp. This is not one to be missed so register now - https://t.co/lWu984OeRI https://t.co/fnnG3OgNWM
Now it's over to @chrispenny222 who has announced he has man flu (not covid)! He's also hear to announce our new masterclass programme... https://t.co/NPyRXsRxWV
Huge thanks to Rob and @DriveVauxhall for joining our #webinar today. We'll be sharing the interview on our blog tomorrow so stay tuned!
Over to our interview with Robert Keenan, Managing Director of @DriveVauxhall - we've been looking forward to this one! https://t.co/OzSEigKg2J
Over to @MarcThornboroug for a few key updates! https://t.co/guf1A9dX1n
On to pricing now where we're seeing petrol and diesel prices up by 8% with #alternativefuel vehicles seeing a slight decline in prices.

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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