Press release

Audi takes top three ‘fastest selling car’ spots in April

Three Audi variants proved to be the fastest selling cars on Auto Trader in April.

Figures from the country’s leading digital automotive marketplace revealed a clean sweep for the German car maker, however regionally the data painted a very different picture.

In four regions, the 2012 Nissan Qashqai topped the list of speedy sellers, with both diesel and petrol variants performing well. However this strong regional performance was not quite good enough to elevate either car into the national top ten.

“The April data continues to demonstrate the importance of pricing to the live retail market to optimise speed of sale,” commented Karolina Edwards-Smajda, Auto Trader Trade Solutions Director. “On average cars in the top ten were 99% aligned to their optimal price position, based on our comprehensive retail price intelligence.

“But the regional figures also underline the need to adopt a local view to demand and sourcing strategy based on regional desirability. The 2012 Citroen DS3, for example, may have been the fastest selling car in Yorkshire, but it only appeared in 178th place nationally.”

Auto Trader will publish monthly figures for the top ten fastest selling cars on a monthly basis from now on.

Top ten fastest selling cars (national) – April

  Model Variant Average retail price
1 Audi Q7 2013 Audi Q7 SUV Diesel Automatic £37,004
2 Audi A4 Avant 2013 Audi A4 Avant Estate Diesel Manual £20,823
3 Audi Q5 2012 Audi Q5 SUV Diesel Manual £22,976
4 Mercedes-Benz SLK 2013 Mercedes-Benz SLK Convertible Diesel Automatic £22,951
5 Nissan Note 2012 Nissan Note Hatchback Petrol Automatic £7,623
6 Toyota AYGO 2012 Toyota AYGO Hatchback Petrol Semi-Automatic £6,354
7 BMW 1 Series 2012 BMW 1 Series Hatchback Petrol Automatic £16,945
8 Ford Focus 2013 Ford Focus Estate Petrol Manual £14,477
9 Volkswagen Polo 2012 Volkswagen Polo Hatchback Petrol Automatic £9,699
10 Mercedes-Benz B Class 2012 Mercedes-Benz B Class Hatchback Diesel Manual £14,446

Fastest selling car in each region – April

Region Variant Average price
East of England 2012 Nissan Qashqai Hatchback Diesel Manual £12,552
East Midlands 2012 Vauxhall Astra Hatchback Diesel Manual £9,533
London 2012 Ford Focus Hatchback Petrol Manual £8,895
North East 2007 Vauxhall Corsa Hatchback Petrol Manual £3,437
North West 2012 Peugeot 208 Hatchback Petrol Manual £7,465
Northern Ireland 2014 Seat Leon Hatchback Diesel Manual £13,115
Scotland 2012 Nissan Qashqai Hatchback Diesel Manual £11,735
South 2012 BMW 1 Series Hatchback Diesel Manual £13,886
South East 2014 Mercedes-Benz A Class Hatchback Diesel Automatic £21,522
South West 2012 Nissan Qashqai Hatchback Diesel Manual £12,593
Wales 2014 Ford Fiesta Hatchback Petrol Manual £10,354
West Mids 2012 Nissan Qashqai Hatchback Petrol Manual £11,860
Yorkshire 2012 Citroen DS3 Hatchback Petrol Manual £8,900

Notes to Editors:

Auto Trader Group plc is a 100% digital business having successfully completed the transition from a print title in 2013. Auto Trader sits at the heart of the UK’s vehicle buying process and operates the UK’s largest digital automotive marketplace.

Auto Trader’s primary activity is to help vehicle retailers compete effectively on the Marketplace in order to sell more vehicles, faster. The Marketplace brings together the largest and most engaged consumer audience. Autotrader.co.uk attracts around 44.5 million monthly cross-platform visits on its sites, with around 68% of visits coming through mobile devices, with the largest pool of vehicle sellers (listing more than 400,000 cars each day). In fact 85% of all time spent on classified sites is spent on Auto Trader. The Group does not buy or sell any vehicles itself.

Auto Trader has around 92% prompted brand awareness in the UK, with 80% of UK retailer forecourts advertising via the website and around 65% of UK used car transactions involving cars listed on autotrader.co.uk.

Auto Trader’s market-leading position enables it to generate and collect large amounts of data on the UK’s automotive marketplace and leverage it to create a suite of services that allow retailers to:

  • BUY – buy the right vehicles, at the right price
  • MARKET – market their brands and businesses effectively in the digital world
  • SELL- sell more vehicles through advertising on the UK’s largest digital automotive marketplace
  • MANAGE – optimise their stock turn and vehicle margin.
In next week’s webinar we’ll be joined by @mikejonesase to talk through what the latest budget means for retailers. We’ll also discuss what independent and franchise retailers can learn from each other as they prepare to reopen physical forecourts > https://t.co/rKjsWxrWjN https://t.co/tTxqOKW63A
Our teams were delighted to be a part of #BreakoutForBen, raising £12,225 towards the staggering total achieved by all who took part @BenSupport4Auto https://t.co/JqHkpGF9cE
To celebrate #InternationalWomensDay on Monday 8th March, we'll be hosting a webinar centred around this year’s theme #ChooseToChallenge. Find out more and register at https://t.co/z83jRsYDtp https://t.co/Yfvh2KkK1A
Our Data & Insight Director @therickw shares our latest audience data along with what we are seeing in terms of overall market and retailer performance. https://t.co/r5vdGHI1UM
In our next webinar we welcome back @mikejonesase ,chairman of @ASE_Global, to give the latest update on government financial support and answer your questions which you can pre-submit by following the instructions below. https://t.co/al6EzwaeJ3
Whilst the latest data from the @SMMT shows new car registrations were down -35.5% last month, we’ve seen a significant increase in new car engagement on our marketplace. https://t.co/NWLpyJ1j2W
Our Retail Price Index, which is based on daily pricing analysis of circa 900,000 vehicles, revealed the average price of a used car in February was £14,096: a YoY increase of 6.6%. https://t.co/HrAEkAqpOV
From May 1st admin fees will be displayed on your full-page adverts. Fees will not appear in search pricing until later this year. https://t.co/ernaPgaJsL
Buyer's confidence in being able to afford their next car remains extremely high. https://t.co/ktR6FungW8
First up our Data & Insight Director @therickw shares our latest audience update. Last week audience grew 8.8% compared to the same time last year, with our marketplace seeing an average of 1.4 million users each day last week. https://t.co/fNyeiSr1AG

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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