Press release

Auto Trader announces 2018 New Car Awards winners

The Skoda Octavia has been announced as the best new car of 2018, according to a consumer vote for the Auto Trader New Car Awards 2018.

  • Skoda Octavia takes ‘New Car of the Year’ Award
  • Kia Rio scoops ‘Best Value Car’ while Mazda MX-5 is crowned ‘Most Fun to Drive’
  • Results are based on the opinions of 43,000 real car owners

Wednesday, 30th May 2018, London – The Skoda Octavia has been announced as the best new car of 2018, according to a consumer vote for the Auto Trader New Car Awards 2018.

Skoda’s new cars proved to be a firm favourite with the public this year, also securing the title of ‘Best Family Car’ for the Skoda Superb. Runners up for ‘New Car of the Year’ were the BMW 1 Series and the Peugeot 3008.

Unlike other car awards which rely on editorial judging panels, Auto Trader’s New Car Awards were decided by 43,000 real car owners. The 12 winners represent the consumer champions of the new car market, based on the honest opinions of those who have bought, driven and lived with their new vehicles.

This is the second annual New Car Awards from Auto Trader, the UK’s largest digital automotive marketplace.

Brand new categories for 2018 included ‘Best Car for Dogs Owners’ and ‘Best Value Brand’, reflecting Auto Trader’s focus on promoting what really matters to the everyday consumer. Consumers decided the winners based on lifestyle factors like reliability, running costs, appearance and practicality. For dog owners, durability was key, while for families, space, comfort and safety were the key considerations. Consumers were also asked about their overall satisfaction with their cars and how likely they would be to recommend it to others.

And the winners of the Auto Trader New Car Awards 2018 are:

    1. New Car of the Year: Skoda Octavia
    2. Best Family Car: Skoda Superb
    3. Best Car for City Driving: Ford Kuga
    4. Best Value New Car: Kia Rio
    5. Best Car for Long Distances: Hyundai Tucson
    6. Most Fun Car to Drive: Mazda MX-5
    7. Brand with the Best Car Features: Nissan
    8. Best Car Launched in the last year: Volvo XC60
    9. Best Value Brand: Dacia
    10. Best Car for Dog Owners: Honda Civic
    11. Most Reliable Brand: Lexus
    12. Best Car for New Drivers: Kia Rio
    13. Best Green Car: Volkswagen Passat GTE Estate

Auto Trader Director, Ian Plummer, commented: “In our experience, the more traditional car awards are based on the industry telling the public what it thinks, and often focus on aspects of motoring which simply aren’t recognised by the average car owner. Based on the opinions of over 40,000 consumers, the Auto Trader New Car Awards does the opposite: it’s an opportunity for the public to tell the industry what it thinks.

It’s our ambition to recognise the true consumer champions. The Awards are just one step in this process. In the coming weeks we’ll be adding new owner product reviews and content to our platform, highlighting the qualities that really matter to new car owners, including reliability, efficiency and safety.

“Whether it’s for the prestigious New Car of the Year award, the Best Car for New Drivers, or the Best New Car for Dog Owners, all of this year’s deserving winners have made a huge impact. They’re a great example of just how innovative and responsive today’s manufacturing brands are to the challenges and needs of their customers.”

About the Auto Trader New Car Awards 2018

Auto Trader interviewed c. 43,000 car owners in partnership with independent research agency Basis Research between December and April 2018 through an online survey. The survey ran across Auto, social media, on Mumsnet and via research panels, achieving a broadly representative sample of the UK population. All respondents had to own a car and 10,000 owned either a brand new car or a car that was less than 3 years old and still in production at the time of data collection. Consumers were asked to rate their car across 16 different criteria ranging from reliability, performance, and appearance through to features and running costs. These results were then analysed to determine which the biggest driver for satisfaction was across the various award categories. For the most fun car to drive and value for money, these were dictated by individual questions across the sample.

Finally, best green car was determined by the Auto Trader editorial team auditing all their expert reviews that were conducted over the past 12 months.

About Auto Trader

Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts circa 55 million cross platform visits each month, with circa 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing more than 450,000 cars each day). Over 80% of UK automotive retailers advertise on

For further information, please contact:

Samantha Jones, Amaze PR, 0161 242 5666

Sarika Patel, Amaze PR,, 0161 242 5709

Full league tables

New Car of the Year

Model Rank
Skoda Octavia 1
Peugeot 3008 2
BMW 1 Series 2
BMW 7 Series 4
Skoda Superb 5
Toyota Yaris 6
BMW X1 7
BMW 5 Series 7
Toyota C-HR 9
Jaguar F-PACE 10


Best Family Car

Model Rank
Skoda Superb 1
Ford Kuga 2
Mercedes-Benz A Class 3
Honda Civic 4
BMW 3 Series 5
Hyundai Tucson 6
Kia Sportage 7
Volkswagen Golf 8
Mercedes-Benz C Class 9
Volkswagen Tiguan 10

 Best Car for City Driving

Model Rank
Ford Kuga 1
Toyota Yaris 2
Kia Sportage 3
Volkswagen Golf 3
Vauxhall Mokka X 3
Honda Civic 6
Toyota Auris 7
Nissan Qashqai 8
Mercedes-Benz C Class 9
Honda Jazz 10

 Best Value New Car

Model Rank
Kia Rio 1
Dacia Sandero Stepway 2
Skoda Superb 3
Dacia Sandero 4
Skoda Octavia 5
Mazda MX-5 6
SEAT Ibiza 7
Hyundai i10 8
BMW 7 Series 9
BMW i3 10

Best Car for Long Distances

Model Rank
Hyundai Tucson 1
Nissan Qashqai 2
Mercedes-Benz A Class 3
Skoda Superb 4
Jaguar F-PACE 5
Volvo V40 6
Ford Fiesta 7
Kia Sportage 8
Ford Kuga 8
Volkswagen Golf 10

 Most Fun Car to Drive

Model Rank
Mazda MX-5 1
BMW 1 Series 2
BMW i3 3
Audi TT 4
BMW 2 Series 5
Ford Mustang 6
Suzuki Swift 7
BMW 7 Series 8
Jaguar XF 9
BMW 4 Series 10


Brand with the Best Car Features

Model Rank
Hyundai 12
Nissan 1
Kia 2
Land Rover 7
Fiat 20
Mercedes-Benz 9
Volkswagen 14
Honda 19

 Best Car Launched in the Last Year

Model Rank
Volvo XC60 1
Skoda Octavia 2
BMW 1 Series 3
BMW i3 4
Kia Rio 5
Toyota Yaris 6
BMW 5 Series 7
Suzuki Swift 8
BMW 4 Series 8
Jaguar XF 10


Best Value Brand

Model Rank
Dacia 1
Skoda 2
Kia 3
Hyundai 4
Smart 6
Suzuki 6
Nissan 8
DS 9
Citroen 10

 Best Car for Dog Owners

Model Rank
Honda Civic 1
Renault Kadjar 2
Nissan Qashqai 3
SEAT Leon 4
Ford Fiesta 5
Volkswagen Tiguan 6
Hyundai Tucson 7
Kia Sportage 8
Volkswagen Golf 9
Ford Kuga 10

 Most Reliable Brand

Model Rank
Lexus 1
Porsche 2
Skoda 3
Toyota 4
Hyundai 5
Kia 6
Honda 6
Mazda 8
Jaguar 9
Suzuki 10

 Best Car for New Drivers

Model Rank
Kia Rio 1
Toyota Yaris 2
Ford Fiesta 3
SEAT Ibiza 4
Volkswagen Polo 5
Hyundai i10 6
Smart forfour 7
Nissan Micra 8
Renault Clio 9
Vauxhall Viva 10
Ever wandered what impact a mention on @BBC_TopGear can have on a brand? Even for the mighty @forduk #Fiesta a review or positive mention can result in a massive spike in ad views on our market place
And another #MakeACarAMove beauty from @SinclairSkoda !! 👏
Did you see the fun we had yesterday with #MakeACarAMovie?! Great effort as always from the gang @eCars247 ! 🤣
Exciting news! Entries are now open for the 2019 #ATAwards self-nomination categories: Business Initiative of the Year & the People & Culture Award. As last year's big winner @RobinLuscombe highlights, a winner's logo can make a big difference. Enter here
It's no revelation that new cars are becoming more sophisticated, but did you know that explaining semi-autonomous features & avoiding jargon can not only improve the chances of a sale, but also build brand loyalty? Chris Penny highlights what that could mean for your business.
Today marks the launch of Retail Accelerator, the UK's most powerful forecourt management solution. The brand new tool represents 3 years of significant investment in our data capabilities & will replace the successful i-Control. Find out more here:
It was a big month for used EVs in March; not only did the @NissanUK Leaf take the top spot as the UK's fastest selling used car, but we saw a record number of AFVs make it onto the regional top 10s. A sign of things to come? Read more here:
Have you registered for tomorrow's webinar? With a focus on EVs you’ll get an insight into the buying behaviours of 5,000 consumers - the cars they’re buying the shift in buying trends & how to make the overall process easier. Sign up here
Huge congratulations to the UK winners of @Groupe_Renault's annual Dealers of the Year Awards hosted at the iconic @StadeFrance. @RenaultRetailUK's top performing UK dealers were amongst the very best in the world! 🍾 Read who scooped what award here:
Love cars? Live in the Surrey area? Then make your way to @TrustFordUK #Epsom this Sunday for an amazing 150+ car show in aid of the brilliant automotive charity @BenSupport4Auto. Lots of fun to be had for the whole family so don't miss out; details here

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience