Auto Trader, the largest digital automotive marketplace in the UK and Ireland, today announces a strategic partnership with user-generated content platform Reevoo.
Initially the partnership will see Reevoo provide Auto Trader with feeds of its dealer reviews, which will appear on the its website alongside Reevoo’s Trustmark – signifying the reviews have come from confirmed customers.
The partnership aims to later expand to bring Reevoo’s brand of authentic customer car reviews, community Q&As and bespoke content to Autotrader.co.uk, to empower its customers and maintain Auto Trader’s position as the car buyer’s first stop.
Karolina Edwards-Smajda, Auto Trader’s Retailer and Consumer Product Director, said:
“We know that unbiased dealer reviews are extremely important for consumers when making the decision about who to buy a car from. Reviews influence over two million car purchases a year, which is why we launched the review platform in 2015. Reevoo, with its network of over 1,200 dealerships and 14 OEMs, will play an important part in helping our customers offer even greater transparency which is vital in building trust with today’s digitally minded car buyers.”
Marina Cheal, CMO at Reevoo, said:
“Auto Trader the brand has an illustrious career spanning more than 40 years – it has maintained its position at the forefront of the market with several generations of car buyers, and our new strategic partnership demonstrates it is committing to continued innovation. UGC helps foster trust and transparency between brands and consumer, and Auto Trader’s large-scale embrace of this type of content will ensure it keeps pace with the changing expectations of its audience.”
Millions of shoppers use Reevoo to make better buying decisions in their everyday lives. Hundreds of brands all over the world use our solutions to get a better idea of what makes their customers tick.
It’s our transparent and independent approach that makes the difference – we believe honest communication between brand and shopper is better for both.
Reevoo was started by Richard Anson, Ben Griffiths and Guy Logan in 2005 to help customers choose what to buy – not just where or when.
Today, Reevoo is seen in more than 60 countries and in 30 different languages.
About Auto Trader
Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.
The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts an average of 60 million monthly cross platform visits a month, with circa 70% of visits coming through mobile devices.
The marketplace also has the largest pool of vehicle sellers (listing more than 470,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.