Press release

Auto Trader announces strategic partnership with Reevoo to drive engagement through user-generated content

Auto Trader, the largest digital automotive marketplace in the UK and Ireland, today announces a strategic partnership with user-generated content platform Reevoo.

Initially the partnership will see Reevoo provide Auto Trader with feeds of its dealer reviews, which will appear on the its website alongside Reevoo’s Trustmark – signifying the reviews have come from confirmed customers.

The partnership aims to later expand to bring Reevoo’s brand of authentic customer car reviews, community Q&As and bespoke content to Autotrader.co.uk, to empower its customers and maintain Auto Trader’s position as the car buyer’s first stop.

Karolina Edwards-Smajda, Auto Trader’s Retailer and Consumer Product Director, said:

“We know that unbiased dealer reviews are extremely important for consumers when making the decision about who to buy a car from. Reviews influence over two million car purchases a year, which is why we launched the review platform in 2015. Reevoo, with its network of over 1,200 dealerships and 14 OEMs, will play an important part in helping our customers offer even greater transparency which is vital in building trust with today’s digitally minded car buyers.”

Marina Cheal, CMO at Reevoo, said:

“Auto Trader the brand has an illustrious career spanning more than 40 years – it has maintained its position at the forefront of the market with several generations of car buyers, and our new strategic partnership demonstrates it is committing to continued innovation. UGC helps foster trust and transparency between brands and consumer, and Auto Trader’s large-scale embrace of this type of content will ensure it keeps pace with the changing expectations of its audience.”

About Reevoo

Millions of shoppers use Reevoo to make better buying decisions in their everyday lives. Hundreds of brands all over the world use our solutions to get a better idea of what makes their customers tick.

It’s our transparent and independent approach that makes the difference – we believe honest communication between brand and shopper is better for both.

Reevoo was started by Richard Anson, Ben Griffiths and Guy Logan in 2005 to help customers choose what to buy – not just where or when.

Today, Reevoo is seen in more than 60 countries and in 30 different languages.

About Auto Trader

Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts an average of 60 million monthly cross platform visits a month, with circa 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing more than 470,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.

This week saw the highest level of new electric car advert views on Auto Trader since the 2030 ban on the sale of new petrol & diesel vehicles was announced, with almost 14% of all new car advert views being for an electric car last Thursday. Will we see this trend continue? https://t.co/sczaVjTeoV
It’s all hands on deck for this week’s tip of the week where @AndrewKorpela shares some best practises to help you keep your forecourt full and ensure the stock on your forecourt is presented in the best possible way. https://t.co/6Lsf00QIRM
In our next webinar, our CEO Nathan Coe joins us to answer the question “Are Auto Trader Buying Cars?” Register now and join us live to find out what he has to say along with all our latest market updates and insights 👉https://t.co/METGnTcqB8 https://t.co/UT1hMfHtqo
The number of people viewing electric vehicles on our platform continues to grow and right now it is the @Tesla Model S that is attracting more advert views than any other electric vehicle on our platform. https://t.co/Q0c8imqzCP
The number of people viewing electric vehicles on our platform continues to grow and right now it is the @Tesla Model S that is attracting more advert views than any other electric vehicle on our platform. https://t.co/Q0c8imqzCP
When it comes to city driving, the @renault_uk Captur came out top at the Auto Trader New Car Awards 2021, winning the Best Car for City Drivers award. https://t.co/FrHpVBTLvb
Buyers looking at petrol and diesel vehicles are increasingly considering an electric vehicle. But considerations are comparatively low when we look at those considering a plug-in hybrid, with 40.6% of such buyers considering an electric vehicle. https://t.co/cyfmYVw5xk
Wondering what's next for car dealers now that restrictions have been eased? Check out last week's webinar to find out what you can expect over the coming months and how to prepare👉 https://t.co/bGqkGxArP3 https://t.co/79L9B623fs
How are our vehicle valuations calculated? @nchking has the answer, and shares exactly how our award winning valuations are calculated entirely by data. https://t.co/u0HIGWAXot
Fantastic to see our winners getting the recognition they deserve! https://t.co/1vrF4Tjo2e

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience