Press release

Auto Trader announces strategic partnership with Reevoo to drive engagement through user-generated content

Auto Trader, the largest digital automotive marketplace in the UK and Ireland, today announces a strategic partnership with user-generated content platform Reevoo.

Initially the partnership will see Reevoo provide Auto Trader with feeds of its dealer reviews, which will appear on the its website alongside Reevoo’s Trustmark – signifying the reviews have come from confirmed customers.

The partnership aims to later expand to bring Reevoo’s brand of authentic customer car reviews, community Q&As and bespoke content to Autotrader.co.uk, to empower its customers and maintain Auto Trader’s position as the car buyer’s first stop.

Karolina Edwards-Smajda, Auto Trader’s Retailer and Consumer Product Director, said:

“We know that unbiased dealer reviews are extremely important for consumers when making the decision about who to buy a car from. Reviews influence over two million car purchases a year, which is why we launched the review platform in 2015. Reevoo, with its network of over 1,200 dealerships and 14 OEMs, will play an important part in helping our customers offer even greater transparency which is vital in building trust with today’s digitally minded car buyers.”

Marina Cheal, CMO at Reevoo, said:

“Auto Trader the brand has an illustrious career spanning more than 40 years – it has maintained its position at the forefront of the market with several generations of car buyers, and our new strategic partnership demonstrates it is committing to continued innovation. UGC helps foster trust and transparency between brands and consumer, and Auto Trader’s large-scale embrace of this type of content will ensure it keeps pace with the changing expectations of its audience.”

About Reevoo

Millions of shoppers use Reevoo to make better buying decisions in their everyday lives. Hundreds of brands all over the world use our solutions to get a better idea of what makes their customers tick.

It’s our transparent and independent approach that makes the difference – we believe honest communication between brand and shopper is better for both.

Reevoo was started by Richard Anson, Ben Griffiths and Guy Logan in 2005 to help customers choose what to buy – not just where or when.

Today, Reevoo is seen in more than 60 countries and in 30 different languages.

About Auto Trader

Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts an average of 60 million monthly cross platform visits a month, with circa 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing more than 470,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.

Missed this week's webinar with special guest @vertumotors? Well fear not - the whole webinar is now available on demand at https://t.co/A8vB2i49FU https://t.co/fpMbEkaRgB
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Exactly one week ago @MrRoryReid & @ErinBakerMotors announced the winners of the Auto Trader New Car Awards – revealing the best #newcars in the UK according to over 181,000 car owners! You can check out the #award winners at https://t.co/FMgf5HByCM #ThrowbackThursday https://t.co/CLdSORmOV0
Exactly one week ago when @MrRoryReid & @ErinBakerMotors announced the winners of the Auto Trader New Car Awards – revealing the best #newcars in the UK according to over 181,000 car owners! You can check out the #award winners at https://t.co/FMgf5HByCM #ThrowbackThursday https://t.co/SAFHIczDhl
#Dacia have done it once again! The @daciauk Duster once again won the Best Value New Car at the Auto Trader New Car Awards 2020 - an award they also took home in 2019! https://t.co/vf00Z0g60W https://t.co/rn5qZX59Gh
We've seen a record number of #newcar and van #leads with new car retailers enjoying a massive 91% monthly increase in leads! Discover the latest new car data and how to drive even more leads as we see demand continue to spike now > https://t.co/8l2Mkx0ldn
Big thanks to everyone who joined today's webinar and of course to our guest speaker @vertumotors!
Reminder that next week we'll be launching #ATHighlyRated! Retailers who met the criteria will be receiving a pack next week to promote their achievements to consumers. https://t.co/UJgS71ytoP
Over to @stuart_trader who reveals the result of our earlier poll - a majority discounting prices much less or maintaining pre-#covid19 approach https://t.co/t8PfkUzrtU

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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