Press release

Auto Trader announces the fastest selling used cars for 2015

Ford Fiesta named as fastest selling used car of 2015.

  • Ford Fiesta and Focus models dominated top ten lists for every region last year
  • Alternative fuel vehicle features in top 10 annual list for the first time
  • Nissan Qashqai sold in London in just 17 days
  • Auto Trader i-Control customers enjoyed improved stock turn of over 50%

Auto Trader, the UK’s largest marketplace for new and used cars, has announced the top ten fastest selling used cars of 2015. The data, normally released monthly, shows the fastest selling used vehicles both nationally and by region, providing motor industry commentators and retailers with essential used car sales trend data.

The Ford Fiesta has been named as the UK’s fastest selling used car of 2015, taking an average of just 29 days to sell. The popular hatchback features in every regional top 10 list bar one for last year, and in most cases, multiple times.

The Vauxhall Insignia and Toyota Prius were second and third respectively, both also taking 29 days to sell. 2015 was the first time an alternative fuel vehicle has finished in the annual list, while diesel remains the most popular choice in the UK, fueling six of the top ten.

Ford was the most popular fastest selling marque, with Fiesta and Focus models appearing in every regional top ten list for 2015. The East of England was dominated by the blue oval with Fiesta models taking first, second, third, fifth and eighth position, and Focus models finishing seventh and tenth. Wales also succumbed, with the Fiesta first, second, third and seventh, and the Focus, fourth.

Karolina Edwards-Smajda, Auto Trader Retailer & Consumer Products Director said: “2015 has been a phenomenal year for Ford, topping both the new and used car lists with its Fiesta model. The versatile and economic hatchback is likely to only increase in popularity as Ford announce plans to make their vehicles even more efficient at the Detroit motor show last week.”

The North East remained Nissan territory as the Note took first and third places, the Juke forth, and the Qashqai fifth. The Qashqai continues to be a popular choice amongst car buyers across the UK, placed sixth in the national top ten, and taking just 17 days to sell to be the fastest selling used car in London.

Vauxhall, not content with a second place finish overall, also saw their popular Corsa model appear in the top ten in nearly all regions, in most cases; more than once.

Rank Year, make and model Days to Sell Price Position Retail Price
1 2015 Ford Fiesta Hatchback Diesel Manual 29 98.03% £11,652
2 2012 Vauxhall Insignia Hatchback Petrol Manual 29 98.92% £7,814
3 2012 Toyota Prius Hatchback Electric Hybrid Automatic 29 99.63% £16,194
4 2015 Kia Sportage SUV Diesel Manual 30 98.36% £19,161
5 2012 Mercedes-Benz B Class Hatchback Diesel Automatic 30 98.59% £14,719
6 2012 Nissan Qashqai Hatchback Petrol Automatic 30 98.64% £13,243
7 2014 Citroen Grand C4 Picasso MPV Diesel Manual 30 99.27% £15,530
8 2012 Volkswagen Touran MPV Diesel Automatic 30 97.86% £12,436
9 2014 Vauxhall Mokka Hatchback Petrol Automatic 30 98.52% £14,843
10 2012 BMW X3 SUV Diesel Automatic 31 99.63% £24,339

Auto Trader customers who use the i-Control data intelligence tool took, on average, less than half the time to sell stock. The tool supports retailers with, improving their stock turn, optimising margin as well as helping to save time in decision making, by giving retailers an idea of which cars are desirable in their region and are therefore quick to sell. i-Control has been designed to allow used car retailers to take advantage of the market’s most lucrative opportunities to sell more cars, by putting retailers in control of all the relevant data on every piece of used car stock; including unique consumer demand/ desirability – and accurate daily retail and trade prices, for optimising margin and stock turn. Since i-Control was introduced 18 months ago, the average monthly stock turn of those who actively use the tool was just 29 days, compared to an average of 67 days for those who do not.

“The reduction in stock turn for retailers using i-Control is an extremely positive result.” said Karolina Edwards-Smajda, “The i-Control tool has proven itself incredibly popular with Auto Trader customers, with many now relying on the data analysis system to source locally desirable stock and price it to the live market which in turn, has helped them to turn their forecourt twice as fast as the rest of the market.”

 

About Auto Trader:

Auto Trader Group plc is a 100% digital business having successfully completed the transition from a print title in 2013. Auto Trader sits at the heart of the UK’s vehicle buying process and operates the UK’s largest digital automotive marketplace.

Auto Trader’s primary activity is to help vehicle retailers compete effectively on the Marketplace in order to sell more vehicles, faster. The Marketplace brings together the largest and most engaged consumer audience. Autotrader.co.uk attracts around 44.5 million monthly cross-platform visits on its sites, with around 68% of visits coming through mobile devices, with the largest pool of vehicle sellers (listing more than 400,000 cars each day). In fact over 80% of all time spent on classified sites is spent on Auto Trader. The Group does not buy or sell any vehicles itself.

Auto Trader has around 92% prompted brand awareness in the UK, with 80% of UK retailer forecourts advertising via the website and around 65% of UK used car transactions involving cars listed on autotrader.co.uk.

Auto Trader’s market-leading position enables it to generate and collect large amounts of data on the UK’s automotive marketplace and leverage it to create a suite of services that allow retailers to:

  • BUY – buy the right vehicles, at the right price
  • MARKET – market their brands and businesses effectively in the digital world
  • SELL- sell more vehicles through advertising on the UK’s largest digital automotive marketplace
  • MANAGE – optimise their stock turn and vehicle margin.

For all trade media enquiries, please contact:

Laura Biss 07802 483971 laura.biss@jjmarketing.co.uk

Discover what we are doing to keep #consumers engaged with our platformin order to help #cardealers build their #salespipeline in our latest blog post from our COO Catherine Faiers - https://t.co/t4Sv4m9YjB #cornonavirus #consumerbehaviour https://t.co/7LTGzvyJSN
Join us for an Auto Trader Insights webinar where we will be discussing the current trends we are seeing across the #automotive market as we continue to navigate our way through the #coronavirus outbreak. https://t.co/AxxdZtR7i0 https://t.co/uzTeeCtzHm
On yesterday's customer webinar we highlighted that whilst consumers might not be able to visit dealerships, a variety of metrics indicate there's still consumer demand. If you missed the session, which included @ASE_Global's @mikejonesase, catch up here https://t.co/7qLr0Tz3hT https://t.co/LBGALeheWT
We brought forward the launch of our new #marketintelligence tool, AT Market Insight, to ensure #cardealers can keep up with the changing market conditions in these turbulent times. Discover how you can use this new tool now in our latest blog post. https://t.co/50K8rBG2Xi https://t.co/Cc3rZFAk8f
30 minutes left until today's webinar! Register now to hear the latest advice on what options #cardealers have during #coronavirus. Even if you cant make it we will send you the recording https://t.co/vr0dwQTD3J https://t.co/VuIea3MFoK
Have you signed up to our next weekly webinar? We'll be talking through what options #cardealers have amidst the #coronavirus. Tune in tomorrow at 10am and if you can't make it, sign up and we will send you the recording. https://t.co/vr0dwQTD3J https://t.co/omXRjB386q
Last week our #Data & #Insight Director, @therickw joined our webinar to talk retailers through key market observations he had made. Well, we’ve invited him back to share another update to see if the story has changed. https://t.co/KcGC6O2nom https://t.co/AcvcSqSpo1
Great to see people coming up with innovative ways of keeping busy during #lockdown... https://t.co/sv7G0osaLd
Start the week off right with @MarcThornboroug's latest tips on practical things retailers can be doing now to help build that #salespipeline whilst #workingremotely https://t.co/NKxMkK5qbv https://t.co/xpYaTQbWfo
In next week's webinar, we'll be asking our expert panel 'What options do retailers have amidst COVID-19?' Discussions will include furlough for employees & funding for self-employed retailers. Submit your questions when you register: https://t.co/fifT2NvFOB https://t.co/u6YMY1HQB4

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience