Press release

Auto Trader bolsters audience reach with News UK partnership

1st March 2017 – London: Following a strong start to the year, during which it attracted c. 60 million cross platform visits in January, Auto Trader further strengthened its position as the UK’s largest online market place for new and used cars by expanding its partnership network to include News UK.

The partnership, which commences on 1st March, will see Auto Trader as the sole provider of car, bike and van search functionality on the publisher’s popular motoring websites, as well as providing readers with free valuations for their vehicles. Whilst January saw continued growth for Auto Trader in terms of visits, the new deal will significantly increase the reach of the brand through News UK’s considerable audience.

According to the latest figures released by comScore, News UK recently saw one of its core titles overtake the Mirror to become the second most popular news website in the UK; the first time since its paywall was removed in 2015.

For News UK, the partnership means it will be able to offer its readers best-in-class functionality and access to the largest marketplace of new and used vehicles.

Commenting on the partnership, Jason Biffin, Auto Trader’s Retailer & Consumer Product Director, said: “With close to 60 million cross platform visits each month, we know that we enjoy an exceptionally high level of engagement amongst consumers. In today’s fast evolving marketplace, access to a wide consumer base is essential for dealers to drive sales and hit their targets. By building our partnership network with widely recognised motoring platforms, we are extending our customer’s reach even further, providing them with exclusive access to the UK’s largest marketplace of engaged car buyers.

We provide a suite of tools, such as video, live chat and part-exchange valuations, designed to help consumers find the right car easily, as well as enable dealers to build trust and stand out from the competition. We also provide data management software which helps identify the cars that are selling in the local area and ensures they are priced against the live retail market. Not only are we able to offer access to millions of engaged car buyers, but also the tools required to convert online visits to forecourt visits.”

William Spencer, Head of Verticals at News UK, said: “This is a great deal for our readers, and for Auto Trader. It puts their superb search functionality alongside our award-winning motoring journalism from the likes of Jeremy Clarkson, James May, Rob Gill and Nick Francis.

“This marks the next exciting step as we continue to grow our motoring coverage and expand in this important vertical. We’re proud to partner with a market leader like Auto Trader, and look forward to making this a resounding success.

News UK is the latest in a line of partnerships for Auto Trader, including Top Gear, MSN, The Daily Telegraph and Red Driving School.

About Auto Trader

Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts circa 60 million cross platform visits each month, with circa 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing more than 420,000 cars each day) with over 80% of UK automotive retailers advertising on autotrader.co.uk. 

About News UK

News UK is home to some of the biggest and most popular British newspapers. The Times and The Sunday Times are the world’s best-known quality newspapers, and The Sun remains the most read British print newspaper with more than 4.2 million readers each day. It also boasts over 60 million online monthly unique users

While our papers have individual identities that reflect their different heritage, all look to break the most important stories, inform our readers, champion them and the causes closest to their hearts, and help them make sense of the modern world.

Our titles have a weekly print reach of approximately 7 million readers and represent around 32.2% of UK circulation of national dailies. News UK also publishes the Times Literary Supplement, the leading international forum for literary culture, with a readership over 100,000.

For more information please go to www.News.co.uk or follow us on Twitter@NewsUK.

For all trade media enquiries, please contact:

Andrew Nankervis – Senior PR Manager, Auto Trader

e: andrew.nankervis@autotrader.co.uk

t: +44 (0)20 374 77 234

25 hours later &the brilliant #TeamAutoTrader reached Croatia for @TrustFordUK #BreakoutForBen. Congratulations guys & massive well done to everyone involved in this great cause. If you'd like to donate & help raise funds for @BenSupport4Auto just visit: https://t.co/bOlmSpzI1N https://t.co/1SV5VQbUJy
It's been a long night for #TeamAutoTrader on the @TrustFordUK #BreakoutForBen as they try to get as far away as possible for @BenSupport4Auto. But where could they be...and where are they heading 🤔 Keep racking up those miles guys 🚙 https://t.co/p1RmNsY5Uj
And they're off! Border one done for #TeamAutoTrader in this year's @TrustFordUK #BreakoutForBen. Guesses welcome for where they're aiming for...🚗 https://t.co/PWU4eLTaCW
Good luck to everyone taking part in the @TrustFordUK #BreakoutForBen event tonight, especially the brilliant (& brave!) Auto Trader team. We can't wait to see how far everyone can get in 25 hours & how much is raised for the amazing @BenSupport4Auto https://t.co/T67MO99SYN
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With new car sales falling & Sept registrations under performing how do you maximise every opportunity to reach car buyers, generate incremental leads & win in your area of influence?Join our free #ATInsight webinar at 11am Friday to find out.Register here https://t.co/JV1hbWRBFK https://t.co/MTeDLB1fu3
T-minus 10 minutes until our free Market Report webinar, during which we'll be delving into the future of car retailing and the impact (and opportunities) changing consumer attitudes towards online purchase is and will have on the industry. Tune in here https://t.co/11QovV64xq https://t.co/tDQQ1TYR16
"It's essential that the government makes a commitment to outline a clear and beneficial deal in order to ensure our industry has what it needs to secure its future success.” @RMI_NFDA Chairman Peter Johnson at tonight's RMI Annual Dinner https://t.co/mkD6wEi5be
To mark #WorldMentalHealthDay2019 today, @BenSupport4Auto has launched its first ever whitepaper on the topic - one of the biggest issues affecting the industry's workforce & could cost employers up to £1.2bn a year. Download your free copy here: https://t.co/gR9ahHXt8Z https://t.co/5VAoNDLYCt
Well done and massive congratulations to everyone at @BCA_Auctions for winning Auction House of the Year at the @MotorTraderMag #MTIndAwards 2019 🥂🥂🥂 https://t.co/3lk60FsHRw

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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