Press release

Auto Trader bolsters UK’s largest automotive marketplace with every new car available to order

Auto Trader, the UK’s largest digital automotive marketplace, has launched a new proposition for brand new car buyers and manufacturers, as it will now advertise thousands of brand new cars.

The cars, are essentially ‘virtual stock’, as they may not physically exist at the dealership at the time of search.

In addition to over 65,000 ‘nearly new’ vehicles on the marketplace which include pre-registered cars, Auto Trader will now give consumers access to every new car available to order in the UK. Buyers will be able to browse multiple variants, colours and other optional extras, refining their choice before contacting a UK franchise dealer of their choice.

As part of a significant strengthening of Auto Trader’s new car proposition, the market leader has also appointed Marc Palmer, previously of Ford, Hyundai, Mercedes-Benz and Nissan, to help spearhead manufacturer relationships and help identify the current challenges held by car makers.

Kantar research revealed that 64% of new car buyers already visit Auto Trader, and the marketplace has continued to develop its new car proposition, not only allowing manufacturers to advertise brand new stock but also updating its consumer search functionality. Auto Trader research highlighted that 60% of all car buyers are open to considering a brand new vehicle, with a third of all buyers open to new or used. Therefore, the introduction of virtual stock will give consumers more choice when in the market for their next car, opening up all available options across new and used models.

To offer more information and guidance for consumers in the market for a new car, Auto Trader’s new car proposition includes make and model editorial pages to match every new car accessible on the marketplace, this is combined with an SEO strategy designed to capture buyers using Google at the start of their car search and bring them into the Auto Trader buying journey.

Marc Palmer, Auto Trader’s new manufacturer brand director, said: “There are clearly many benefits for consumers looking for a new car on Auto Trader with the introduction of every new car available – but this new proposition also opens up a huge new car audience on Auto Trader for car manufacturers, the scale of which they simply may have been unaware of before.”

Palmer, who comes to Auto Trader with over 15 years of manufacturing experience with car brands, adds: “Manufacturers do not often speak to the buyer who is undecided when it comes to new or used vehicles, but now they can do just that, in an environment that hosts the UK’s largest audience of car buyers.”

Auto Trader has sought to prove the value and relevance of that audience to car manufacturers, and the new car proposition looks to enhance this even further, providing more unrivalled insights to inform marketing decisions as well as new opportunities for car manufacturers to reach car buyers in innovative new ways.

Auto Trader Digital Director, Chris Ward, said: “We’re delighted to have Marc, and all of his experience here at Auto Trader, as it will help us further understand the challenges of car makers. Marc’s appointment and the new car offering will both help us provide more innovative advertising solutions that meet the needs of our customers, led by a detailed understanding of the consumer car buying behaviours of our vast new car audience.”

About Auto Trader

Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts circa 60 million monthly cross platform visits each month, with circa 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing more than 430,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.

For media enquiries, please contact:

Ben Darby – PR Manager   ben.darby@autotrader.co.uk

Laura Harvey – Head of Communications laura.harvey@autotrader.co.uk

Our latest Retailer Performance Masterclass on distance selling is now live. Take the module now to become an expert on all things distance selling > https://t.co/Wm6Ve34Tf1 https://t.co/TVqYfZdDJy
Register now for next week’s webinar where we’ll be revealing how to keep buyers locked into your adverts for longer along with an update on the wholesale market from @dealerauction1. Register now at https://t.co/fRY30yjrUU https://t.co/H1VUtOHteP
Our latest pricing data, based on the 510,000 vehicles currently available on our marketplace, shows that used car prices continue to record strong levels of growth – up 7.7% YoY – despite the current lockdown measures in place. https://t.co/SVtIcJmKq5
In our latest blog, we’ve pulled together our top tips for making sure you’re digital forecourt is attracting as many buyers as possible. Click below to find out more 👇https://t.co/ssr5eAs64R
Although 2021 hasn’t started the way we would have hoped, we’re still seeing high demand for vans, with January audience so far up 39% versus the same time last year. Find out more in our latest blog 👇 https://t.co/dxDDCqPR7l
Our Data & Insight Director @therickw shares our latest audience insights, including how many visitors, ad views and leads we have seen since the start of 2021. https://t.co/4CJ0pNun49
It's the final day of @AMchatter #AMLVirtual. Be sure to check out the virtual and listen in to their expert speakers 👇 https://t.co/Jr38eTuWKq
Closing off today's webinar, @stuart_trader announces the launch of our next (and very topical) #RPMAccredited module on Distance Selling. Find out more and become accredited now > https://t.co/Wm6Ve34Tf1 https://t.co/UUpT9NlIaR
Nona Bowkis from @Lawgistics_UK is now on to answer your questions. She kicks off by confirming that everything paid by the consumer, including a warranty, has to be refunded in the event of a return within the 14 day cooling off period. https://t.co/mEtXKnB1Cw
Last week we asked retailers if they were operating click & collect or home delivery with 94% indicating they have and this week we can see that 79% have seen success. https://t.co/HqLuUGEYCi

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience