Press release

Auto Trader bolsters UK’s largest automotive marketplace with every new car available to order

Auto Trader, the UK’s largest digital automotive marketplace, has launched a new proposition for brand new car buyers and manufacturers, as it will now advertise thousands of brand new cars.

The cars, are essentially ‘virtual stock’, as they may not physically exist at the dealership at the time of search.

In addition to over 65,000 ‘nearly new’ vehicles on the marketplace which include pre-registered cars, Auto Trader will now give consumers access to every new car available to order in the UK. Buyers will be able to browse multiple variants, colours and other optional extras, refining their choice before contacting a UK franchise dealer of their choice.

As part of a significant strengthening of Auto Trader’s new car proposition, the market leader has also appointed Marc Palmer, previously of Ford, Hyundai, Mercedes-Benz and Nissan, to help spearhead manufacturer relationships and help identify the current challenges held by car makers.

Kantar research revealed that 64% of new car buyers already visit Auto Trader, and the marketplace has continued to develop its new car proposition, not only allowing manufacturers to advertise brand new stock but also updating its consumer search functionality. Auto Trader research highlighted that 60% of all car buyers are open to considering a brand new vehicle, with a third of all buyers open to new or used. Therefore, the introduction of virtual stock will give consumers more choice when in the market for their next car, opening up all available options across new and used models.

To offer more information and guidance for consumers in the market for a new car, Auto Trader’s new car proposition includes make and model editorial pages to match every new car accessible on the marketplace, this is combined with an SEO strategy designed to capture buyers using Google at the start of their car search and bring them into the Auto Trader buying journey.

Marc Palmer, Auto Trader’s new manufacturer brand director, said: “There are clearly many benefits for consumers looking for a new car on Auto Trader with the introduction of every new car available – but this new proposition also opens up a huge new car audience on Auto Trader for car manufacturers, the scale of which they simply may have been unaware of before.”

Palmer, who comes to Auto Trader with over 15 years of manufacturing experience with car brands, adds: “Manufacturers do not often speak to the buyer who is undecided when it comes to new or used vehicles, but now they can do just that, in an environment that hosts the UK’s largest audience of car buyers.”

Auto Trader has sought to prove the value and relevance of that audience to car manufacturers, and the new car proposition looks to enhance this even further, providing more unrivalled insights to inform marketing decisions as well as new opportunities for car manufacturers to reach car buyers in innovative new ways.

Auto Trader Digital Director, Chris Ward, said: “We’re delighted to have Marc, and all of his experience here at Auto Trader, as it will help us further understand the challenges of car makers. Marc’s appointment and the new car offering will both help us provide more innovative advertising solutions that meet the needs of our customers, led by a detailed understanding of the consumer car buying behaviours of our vast new car audience.”

About Auto Trader

Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts circa 60 million monthly cross platform visits each month, with circa 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing more than 430,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.

For media enquiries, please contact:

Ben Darby – PR Manager   ben.darby@autotrader.co.uk

Laura Harvey – Head of Communications laura.harvey@autotrader.co.uk

Missed this week's webinar with special guest @vertumotors? Well fear not - the whole webinar is now available on demand at https://t.co/A8vB2i49FU https://t.co/fpMbEkaRgB
Driving long distances? Well the best car for the job is the @UKVolkswagen Golf which scooped the Best Car for Long Distances award at the Auto Trader New Car Awards 2020. Find out what owners said at https://t.co/TAtdeRojpZ https://t.co/4Sj9ANaFK6
For those looking for a 7 seater you can do no better than the @VolvoCarUK #XC90. That's according to the 181,000 car owners who voted it the best 7 seater in this year's Auto Trader New Car Awards! https://t.co/M7t1X3Ic9S https://t.co/csJOtcU63N
Exactly one week ago @MrRoryReid & @ErinBakerMotors announced the winners of the Auto Trader New Car Awards – revealing the best #newcars in the UK according to over 181,000 car owners! You can check out the #award winners at https://t.co/FMgf5HByCM #ThrowbackThursday https://t.co/CLdSORmOV0
Exactly one week ago when @MrRoryReid & @ErinBakerMotors announced the winners of the Auto Trader New Car Awards – revealing the best #newcars in the UK according to over 181,000 car owners! You can check out the #award winners at https://t.co/FMgf5HByCM #ThrowbackThursday https://t.co/SAFHIczDhl
#Dacia have done it once again! The @daciauk Duster once again won the Best Value New Car at the Auto Trader New Car Awards 2020 - an award they also took home in 2019! https://t.co/vf00Z0g60W https://t.co/rn5qZX59Gh
We've seen a record number of #newcar and van #leads with new car retailers enjoying a massive 91% monthly increase in leads! Discover the latest new car data and how to drive even more leads as we see demand continue to spike now > https://t.co/8l2Mkx0ldn
Big thanks to everyone who joined today's webinar and of course to our guest speaker @vertumotors!
Reminder that next week we'll be launching #ATHighlyRated! Retailers who met the criteria will be receiving a pack next week to promote their achievements to consumers. https://t.co/UJgS71ytoP
Over to @stuart_trader who reveals the result of our earlier poll - a majority discounting prices much less or maintaining pre-#covid19 approach https://t.co/t8PfkUzrtU

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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