Press release

Auto Trader continues support into June, with a series of new measures, including a 25% discount and its biggest ever stock offer

Following the government’s confirmation that automotive showrooms in England will be able to reopen from 1st June, Auto Trader has signalled its ongoing support for its retailer partners by offering a 25% discount on all advertising packages throughout June, as well as extending its double stock offer until at least 16th July[1]. For customers in Scotland, Wales and Northern Ireland, Auto Trader will remain free while retailer forecourts are required to remain closed. March payment terms for all customers have been extended by a total of 60 days and packages will also remain free for all customers for the remainder of May.

From before the lockdown began, Auto Trader has been committed to supporting retailers, providing free advertising packages and extended payment terms to help manage cash flow challenges. During the period of the lockdown, while the business has been free, it has delivered over 400 million ad views and more than 750,000 leads[2] to its customers.  

In addition to these measures, to further assist customers in their recovery, Auto Trader has invested in a consumer marketing campaign to drive awareness that retailers are back and open for business. Auto Trader is in a unique position to support the industry to get back to business with circa 1.1 million potential car buyers currently visiting its marketplace every day and through its app which has been downloaded by over 14 million UK consumers.

What’s more, to reassure anxious car buyers, Auto Trader has introduced a range of free online features to help highlight the safety measures retailers have put in place to make the car buying experience safer. The business has also accelerated the launch of AT Market Insight, an innovative tool designed to provide retailers with bespoke market analysis.

Nathan Coe, Auto Trader’s Chief Executive Officer, commented: “This recent government announcement is an important step forward for the automotive industry. We will continue to support our customers, which is now about helping them to sell as many vehicles as possible, which is the focus of everyone at Auto Trader. We understand that returning to trading will be challenging for our Retailer partners, but we are confident we can help given our scale and the unusually high levels of demand we are seeing on our platform.”

[1] Following which the offer will covert to a 75% discount.

[2] Emails, text and chats

A quick summary from @MarcThornboroug on the current market and the need to ensure you are re-pricing and pricing to market. https://t.co/Ax8KmrH3cg
A quick summary from @MarcThornboroug on the current market and the need to ensure you are re-pricing and pricing to market. https://t.co/Ax8KmrH3cg
Used car prices continue to rise and there is potential to increase the profitability of your forecourt if you keep up to date with price changes and price to market. https://t.co/14JHVVgF6q
Our latest audience update shows that user volumes on our platform are up 4.7% vs 2020 and 31% vs 2019 https://t.co/wgOZNdudlT
Our latest audience update shows that user volumes on our platform are up 4.7% vs 2020 and 31% vs 2019 https://t.co/wgOZNdudlT
The @MercedesBenzUK GLA continues to be the fastest selling car in the UK, taking an average of just 23 days to turn on retailers forecourts right now. https://t.co/hcDxlDWwSQ
The @MGmotor ZS was awarded the Best Value New Car at this year's Auto Trader New Car Awards. Owners of the ZS highlighted the combination of great quality, reliability and performance, mixed in with a fair price and low running costs. https://t.co/2etPaVt2UB
Join our next webinar where we will be helping you make the most of this opportunity and sharing some tips and tricks to optimise your Retailer Store and maximise buyer traffic > https://t.co/dwY7UtjvqA https://t.co/EyHNe5DxQN
148,000 UK car owners voted the @Hyundai_UK Tucson as the Best Car for Long Distances at the Auto Trader New Car Awards 2021. One owner stated that “The amount of space, front, back and in the boot is very impressive and the console for music and media is brilliant." https://t.co/XajhCH3gDj
Demand for new cars is seeing a strong surge among car buyers, with May seeing a record number of new car leads being sent to retailers from our marketplace. https://t.co/CTDOtxqzVr

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience