Press release

Auto Trader continues support into June, with a series of new measures, including a 25% discount and its biggest ever stock offer

Following the government’s confirmation that automotive showrooms in England will be able to reopen from 1st June, Auto Trader has signalled its ongoing support for its retailer partners by offering a 25% discount on all advertising packages throughout June, as well as extending its double stock offer until at least 16th July[1]. For customers in Scotland, Wales and Northern Ireland, Auto Trader will remain free while retailer forecourts are required to remain closed. March payment terms for all customers have been extended by a total of 60 days and packages will also remain free for all customers for the remainder of May.

From before the lockdown began, Auto Trader has been committed to supporting retailers, providing free advertising packages and extended payment terms to help manage cash flow challenges. During the period of the lockdown, while the business has been free, it has delivered over 400 million ad views and more than 750,000 leads[2] to its customers.  

In addition to these measures, to further assist customers in their recovery, Auto Trader has invested in a consumer marketing campaign to drive awareness that retailers are back and open for business. Auto Trader is in a unique position to support the industry to get back to business with circa 1.1 million potential car buyers currently visiting its marketplace every day and through its app which has been downloaded by over 14 million UK consumers.

What’s more, to reassure anxious car buyers, Auto Trader has introduced a range of free online features to help highlight the safety measures retailers have put in place to make the car buying experience safer. The business has also accelerated the launch of AT Market Insight, an innovative tool designed to provide retailers with bespoke market analysis.

Nathan Coe, Auto Trader’s Chief Executive Officer, commented: “This recent government announcement is an important step forward for the automotive industry. We will continue to support our customers, which is now about helping them to sell as many vehicles as possible, which is the focus of everyone at Auto Trader. We understand that returning to trading will be challenging for our Retailer partners, but we are confident we can help given our scale and the unusually high levels of demand we are seeing on our platform.”

[1] Following which the offer will covert to a 75% discount.

[2] Emails, text and chats

Missed this week's webinar with special guest @vertumotors? Well fear not - the whole webinar is now available on demand at https://t.co/A8vB2i49FU https://t.co/fpMbEkaRgB
Driving long distances? Well the best car for the job is the @UKVolkswagen Golf which scooped the Best Car for Long Distances award at the Auto Trader New Car Awards 2020. Find out what owners said at https://t.co/TAtdeRojpZ https://t.co/4Sj9ANaFK6
For those looking for a 7 seater you can do no better than the @VolvoCarUK #XC90. That's according to the 181,000 car owners who voted it the best 7 seater in this year's Auto Trader New Car Awards! https://t.co/M7t1X3Ic9S https://t.co/csJOtcU63N
Exactly one week ago @MrRoryReid & @ErinBakerMotors announced the winners of the Auto Trader New Car Awards – revealing the best #newcars in the UK according to over 181,000 car owners! You can check out the #award winners at https://t.co/FMgf5HByCM #ThrowbackThursday https://t.co/CLdSORmOV0
Exactly one week ago when @MrRoryReid & @ErinBakerMotors announced the winners of the Auto Trader New Car Awards – revealing the best #newcars in the UK according to over 181,000 car owners! You can check out the #award winners at https://t.co/FMgf5HByCM #ThrowbackThursday https://t.co/SAFHIczDhl
#Dacia have done it once again! The @daciauk Duster once again won the Best Value New Car at the Auto Trader New Car Awards 2020 - an award they also took home in 2019! https://t.co/vf00Z0g60W https://t.co/rn5qZX59Gh
We've seen a record number of #newcar and van #leads with new car retailers enjoying a massive 91% monthly increase in leads! Discover the latest new car data and how to drive even more leads as we see demand continue to spike now > https://t.co/8l2Mkx0ldn
Big thanks to everyone who joined today's webinar and of course to our guest speaker @vertumotors!
Reminder that next week we'll be launching #ATHighlyRated! Retailers who met the criteria will be receiving a pack next week to promote their achievements to consumers. https://t.co/UJgS71ytoP
Over to @stuart_trader who reveals the result of our earlier poll - a majority discounting prices much less or maintaining pre-#covid19 approach https://t.co/t8PfkUzrtU

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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