Press release

Auto Trader & Cox Automotive joint venture | Dealer Auction launches in January

Auto Trader and Cox Automotive UK signs joint venture deal

The joint venture between Auto Trader and Cox Automotive UK has now been completed following clearance from the Competition and Markets Authority (CMA) in the UK. The new business, Dealer Auction, launched yesterday (1st January) will provide a leading digital marketplace for wholesale vehicles in the UK.

Cox Automotive UK has transferred both Dealer-Auction.com, which is an online auction of trade-in vehicles from UK franchise dealers, and Manheim Online, the online remarketing services division of Cox Automotive UK, to the joint venture, while Auto Trader has transferred its Smart Buying (formally known as Autotrade-mail), its retailer-to-retailer platform.

The three businesses have now been transferred into the new company - Dealer Auction - which will enable prospective buyers and sellers to visit one platform to view and buy a large selection of vehicles across the wholesale marketplace. Whilst a new platform to combine the inventory is being built, customers will continue to buy and sell stock through the existing Dealer-Aution.com, Manheim Online and Smart Buying websites.

Around 70 people including; experienced vehicle remarketers and auctioneers and a technology team of developers, designers and data scientists; are working to combine the three businesses into a new single integrated platform which will be launched during the second half of 2019. Unlike anything that exists today, the strength of the data and insight that Auto Trader and Cox Automotive have will benefit both buyers and sellers alike. Auto Trader has over 13,000 dealers who interact with its current platform and added to this will be the Manheim Online and Dealer-Auction.com buyer bases. This, coupled with Cox Automotive’s extensive physical remarketing services, will ensure that Dealer Auction has a new and compelling proposition for retailers, manufacturers and fleet companies.

The new Dealer Auction platform will provide a complete end-to-end solution that improves the speed of sale and profitability for vendors, and gives buyers access to a single, data-driven wholesale marketplace with easy access to additional services such as logistics and wholesale funding.

Le Etta Pearce, the newly-appointed Managing Director, who previously worked for both Cox Automotive and Auto Trader, said: “We’re really excited to now be able to form the company and get started. We believe we can fundamentally improve and make changes to the industry that will benefit wholesale sellers and retailers alike. The team will now be focused on integrating the data and metrics into the new platform as well as building sophisticated search and stocking functionality.

“Our aim with Dealer Auction is to enable retailers to easily research and compare vehicles online in one place. We’re building an intuitive digital platform which will house good quality stock available for the right buyer and at a price that drives profitability for both buyer and seller. The new platform will support the needs of all types of buyers and seller from franchised and independent dealers through to fleets and manufacturers, and through Cox Automotive we can also provide any additional physical services to support their needs.”

Discover what we are doing to keep #consumers engaged with our platformin order to help #cardealers build their #salespipeline in our latest blog post from our COO Catherine Faiers - https://t.co/t4Sv4m9YjB #cornonavirus #consumerbehaviour https://t.co/7LTGzvyJSN
Join us for an Auto Trader Insights webinar where we will be discussing the current trends we are seeing across the #automotive market as we continue to navigate our way through the #coronavirus outbreak. https://t.co/AxxdZtR7i0 https://t.co/uzTeeCtzHm
On yesterday's customer webinar we highlighted that whilst consumers might not be able to visit dealerships, a variety of metrics indicate there's still consumer demand. If you missed the session, which included @ASE_Global's @mikejonesase, catch up here https://t.co/7qLr0Tz3hT https://t.co/LBGALeheWT
We brought forward the launch of our new #marketintelligence tool, AT Market Insight, to ensure #cardealers can keep up with the changing market conditions in these turbulent times. Discover how you can use this new tool now in our latest blog post. https://t.co/50K8rBG2Xi https://t.co/Cc3rZFAk8f
30 minutes left until today's webinar! Register now to hear the latest advice on what options #cardealers have during #coronavirus. Even if you cant make it we will send you the recording https://t.co/vr0dwQTD3J https://t.co/VuIea3MFoK
Have you signed up to our next weekly webinar? We'll be talking through what options #cardealers have amidst the #coronavirus. Tune in tomorrow at 10am and if you can't make it, sign up and we will send you the recording. https://t.co/vr0dwQTD3J https://t.co/omXRjB386q
Last week our #Data & #Insight Director, @therickw joined our webinar to talk retailers through key market observations he had made. Well, we’ve invited him back to share another update to see if the story has changed. https://t.co/KcGC6O2nom https://t.co/AcvcSqSpo1
Great to see people coming up with innovative ways of keeping busy during #lockdown... https://t.co/sv7G0osaLd
Start the week off right with @MarcThornboroug's latest tips on practical things retailers can be doing now to help build that #salespipeline whilst #workingremotely https://t.co/NKxMkK5qbv https://t.co/xpYaTQbWfo
In next week's webinar, we'll be asking our expert panel 'What options do retailers have amidst COVID-19?' Discussions will include furlough for employees & funding for self-employed retailers. Submit your questions when you register: https://t.co/fifT2NvFOB https://t.co/u6YMY1HQB4

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience