Press release

Auto Trader Cross Platform Visits up Year-on-Year

March 2015 visits reached all time high

Cross-platform traffic to Auto Trader has continued to rise reaching 543 million in FY15 up from 360 million visits in FY12, and 525 million only a year earlier (FY14). In March this year visits reached an all time high peaking at nearly 52 million.

Audience growth continues to be fuelled by the use of smartphone and tablets which now account for 68% of all visits to Auto Trader up from 66% only a month earlier. These devices are becoming increasingly important as people are looking to research whatever they want, whenever they want and wherever they want. Technology has and will continue to completely change the way consumers and retailers buy and sell vehicles.

As a result of this growth in cross platform visits, Auto Trader has continued to see a significant increase in full page ad views, rising to 267 million in March alone, representing an 8.1% rise year-on-year.

“We’re pleased that Auto Trader is experiencing more site visitors than ever before, but even more importantly, this is translating into even stronger increases in full page ad views of our customer’s vehicles, which directly correlates with their sales and profits,” said Nathan Coe, Auto Trader’s Product and Technology Director.

For all trade media enquiries, please contact:

Nigel Wonnacott, PR Director at JJ Marketing, on 07802 483 971 or nigel.wonnacott@jjmarketing.co.uk

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We're working with the @RMI_NFDA and ICDP to understand how dealers have adopted more digital retailing practices and we need to hear from you! Take the survey now to get a free personalised benchmark report👉https://t.co/qjQqIdVWFt https://t.co/eUiwMtm8E6
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In our next Courageous Conversations webinars, we'll be will be discussing whether the automotive industry is a safe space for the LGBT+ community along @forduk, @UKVolkswagen and @stonewalluk. Register now to join the conversation 👉https://t.co/p3ID7BHI3O https://t.co/FvNNTIhCEm
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In our next webinar, we’ll be looking at how this month’s plate change is impacting the market. Are we seeing an influx of buyer’s part-exchanging for a brand-new car and will it ease pressure on stock in the market? Register now find out 👉https://t.co/Oi8hLyTaTg https://t.co/Jjx116svPd

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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