Press release

Auto Trader Cross Platform Visits up Year-on-Year

March 2015 visits reached all time high

Cross-platform traffic to Auto Trader has continued to rise reaching 543 million in FY15 up from 360 million visits in FY12, and 525 million only a year earlier (FY14). In March this year visits reached an all time high peaking at nearly 52 million.

Audience growth continues to be fuelled by the use of smartphone and tablets which now account for 68% of all visits to Auto Trader up from 66% only a month earlier. These devices are becoming increasingly important as people are looking to research whatever they want, whenever they want and wherever they want. Technology has and will continue to completely change the way consumers and retailers buy and sell vehicles.

As a result of this growth in cross platform visits, Auto Trader has continued to see a significant increase in full page ad views, rising to 267 million in March alone, representing an 8.1% rise year-on-year.

“We’re pleased that Auto Trader is experiencing more site visitors than ever before, but even more importantly, this is translating into even stronger increases in full page ad views of our customer’s vehicles, which directly correlates with their sales and profits,” said Nathan Coe, Auto Trader’s Product and Technology Director.

For all trade media enquiries, please contact:

Nigel Wonnacott, PR Director at JJ Marketing, on 07802 483 971 or nigel.wonnacott@jjmarketing.co.uk

In a recent consumer facing video, our You Tube Director @MrRoryReid explains why the 2030 ban on new petrol and diesel car sales is a good thing and why car buyers need to embrace EVs. Do you agree with his viewpoint? https://t.co/y89i8EvQoe
Good news for retailers in England with today's confirmation that retailers can remain open in all tiers that come into effect from Wednesday 2 December. https://t.co/R1RAQCBpAx
Join @Motor_Ombudsman , Auto Trader and @radiuslaw for a free webinar exploring the future of online retail in the automotive industry in detail. Register now > https://t.co/9e5gGIp2Ix https://t.co/mbuNuYcYD3
Leads from Auto Trader continue to be far higher when compared to the same time last year, with the year-on-year (YoY) increase in leads higher than the increase in visitors to Auto Trader, up 15.3% YoY, and ad views, up 12.2% YoY. https://t.co/On3wLY81J5
Be sure to clearly display what delivery methods you are offering and what safety measures you have in place on your Auto Trader adverts. Many retailers already have... https://t.co/P9qqRfcsIU
Remember to upgrade your package by the 30th November to benefit from our free December period. Contact your account manager for more details. https://t.co/gQr63pAnaP
Our latest support for retailers in the UK in December. https://t.co/5lX1pXw2ka
Over to our Data & Insight Director @therickw who reveals that visitor levels to Auto Trader are up 15.3% compared to the same time last year with leads up a massive 25.2%. https://t.co/OGfyiQD5Yu
A reminder from @MarcThornboroug that if you are taking part in any fundraising activities, we do have a fund to support you. Get in touch with your account manager to find out more. https://t.co/QJbvEpTRBS
And we're off with @stuart_trader kicking off this week's webinar. Stay tuned right here for all the highlights over the next hour.

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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