Press release

Auto Trader Cross Platform Visits up Year-on-Year

March 2015 visits reached all time high

Cross-platform traffic to Auto Trader has continued to rise reaching 543 million in FY15 up from 360 million visits in FY12, and 525 million only a year earlier (FY14). In March this year visits reached an all time high peaking at nearly 52 million.

Audience growth continues to be fuelled by the use of smartphone and tablets which now account for 68% of all visits to Auto Trader up from 66% only a month earlier. These devices are becoming increasingly important as people are looking to research whatever they want, whenever they want and wherever they want. Technology has and will continue to completely change the way consumers and retailers buy and sell vehicles.

As a result of this growth in cross platform visits, Auto Trader has continued to see a significant increase in full page ad views, rising to 267 million in March alone, representing an 8.1% rise year-on-year.

“We’re pleased that Auto Trader is experiencing more site visitors than ever before, but even more importantly, this is translating into even stronger increases in full page ad views of our customer’s vehicles, which directly correlates with their sales and profits,” said Nathan Coe, Auto Trader’s Product and Technology Director.

For all trade media enquiries, please contact:

Nigel Wonnacott, PR Director at JJ Marketing, on 07802 483 971 or nigel.wonnacott@jjmarketing.co.uk

According to our latest pricing snapshot, the strong growth in used car prices has continued into September. The average cost of a used car grew 7.4% YoY last week, marking 19 weeks of consecutive growth. Read the results in full here: https://t.co/TX88xlBOpU https://t.co/xEszb3JolF
In our latest blog post - we speak with Rob Keenan, joint MD at @DriveVauxhall about how the last 6 months have been for the franchise group and what lessons they have learnt that they have implemented through the 70’s plate change. https://t.co/FJefiRvQrU
A perfect review score isn’t everything. Most buyers trust reviews more when they can see a mix of reviews along with how the retailer handled the customers feedback. Which begs the question, how much emphasis do you place on reviews and are you responding to each one? https://t.co/0OFqGVrEJb
Sourcing stock is one of the main challenges retailers face right now. That’s why it’s critical to be diversifying your stock profile – something that has been key to @DriveVauxhall managing to keep stock flow at normal levels through these challenging times! #atinsightoftheday https://t.co/CWBIOeCKDp
Be sure to register for our next webinar where Nathan Coe, CEO, Auto Trader will be speaking with @MarshallMotorGp. This is not one to be missed so register now - https://t.co/lWu984OeRI https://t.co/fnnG3OgNWM
Now it's over to @chrispenny222 who has announced he has man flu (not covid)! He's also hear to announce our new masterclass programme... https://t.co/NPyRXsRxWV
Huge thanks to Rob and @DriveVauxhall for joining our #webinar today. We'll be sharing the interview on our blog tomorrow so stay tuned!
Over to our interview with Robert Keenan, Managing Director of @DriveVauxhall - we've been looking forward to this one! https://t.co/OzSEigKg2J
Over to @MarcThornboroug for a few key updates! https://t.co/guf1A9dX1n
On to pricing now where we're seeing petrol and diesel prices up by 8% with #alternativefuel vehicles seeing a slight decline in prices.

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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