Press release

Auto Trader discover the UK’s first car for sale using digital currency

Fancy getting your hands on this gold Rolls-Royce? You’ll need to get your Bitcoins out

Got some Bitcoins burning a hole in your digital wallet? You can now pick up this rare Rolls-Royce Ghost that’s currently on the market with Auto Trader at an asking price of £117,995 – but only if you’re prepared to pay using the popular form of digital currency.

The lavish gold vehicle, which is being sold through a private seller on Auto Trader, comes complete with 360 degree overhead camera system, active cruise control, automatic breaking, free view television and claims to be the only Rolls-Royce on the market with a rear refrigerator and champagne flutes.

Powered by a 6.6-litre engine, the vehicle boasts eye-catching gold bodywork an extravagant interior and features 007 within its number plate; making it the perfect car for a Royal wedding.

But if Prince Harry, or in fact anyone interested, want to snap up the car, you’ll need to get your cryptocurrency out, as the owner of the vehicle is trading solely in Bitcoin; making it a UK first for Auto Trader and an interesting move for the online car selling business overall.

Speaking about his choice to trade in such a niche way, the vehicles owner, based in Oldham, Greater Manchester, said: “Why not trade in Bitcoin? I treat it in exactly the same way as normal currency these days. It’s safe, convenient and incredibly valuable right now so, to me, it makes sense to trade my car this way. It’s the future”.

Auto Trader Editorial Director, Erin Baker, said: With the meteoric rise in popularity and value of Bitcoin in recent years, it comes as no surprise that sellers are now attempting to trade this way, it’s a huge trend and currently holds a high value. That said, Auto Trader won’t be releasing a ‘search by Bitcoin’ function anytime soon. Our focus is very much on our ‘search by monthly payment’ product that launches next month for car buyers.”

About Auto Trader

Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts an average of 60 million monthly cross platform visits a month, with circa 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing more than 470,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.

For media enquiries, please contact:

Laura Hunt, Amaze PR Account Director, l.hunt@amaze.com

Ben Darby, Senior PR Manager, ben.darby@autotrader.co.uk

Auto Trader Press Office, press@autotrader.co.uk, 02037477038

Our CEO Nathan Coe will be live on next week's webinar to answer your questions. You can submit your questions to him in the comments and when you register to join the webinar live at https://t.co/rdtNiD8APu https://t.co/d99VfhPofQ
Last week saw the 89th week of consecutive used car price growth, with prices rising 28.6% year-on-year. With used car prices continuing to rise it’s crucial to keep repricing your stock inline with the market to ensure you aren’t leaving profit on the table. https://t.co/MRHJVoNvzs
2021 was a record year for new electric vehicles on our marketplace which saw a record number of advert views in 2021, with 1 in 5 new car advert views now for an electric vehicle. What EVs do you think we'll see drawing the most attention in 2022? https://t.co/niblnnJaPl
Looking to evolve your business by breaking free of outdated data feeds and enabling your customers to have a real-time view of your digital forecourt? Then check out our ‘Essentials to connected retailing’ masterclass now 👉 https://t.co/VggO5GDvFa https://t.co/hRUW9aXDTf
We’re still faced with an element of uncertainty when it comes to the pandemic which means you need to be prepared for any eventuality. So in this week’s tip of the week, @AndrewKorpela shares some top tips on how to make sure you're prepared for whatever is thrown at you next. https://t.co/9cKawLT6Q9
In his latest update, our CEO Nathan Coe shares our latest market insights, including an analysis of consumer demand and pricing, and reveals our plans for 2022. https://t.co/oyxwpJf2U1
With record numbers of new electric vehicle sales and, as we reveal in our latest blog, an electric vehicle being the fastest selling of any used vehicle in 2021, last year really was a victory for voltage 👇 https://t.co/j4Al3nByBL
In our latest Monthly Market Intelligence Report, we analyse the 3 key trends that came to define the automotive industry in 2021, record demand, the growth in used car prices and the acceleration of EV adoption 👉https://t.co/tVW6vpQjxm Will these trends continue through 2022? https://t.co/rITl15odBm
A quick summary of what we have covered in today's webinar from @ClarkRjoclark. https://t.co/QFgNQYhCR8
Prices then are still strong, but we are still seeing under-priced stock on our marketplace which means there is profit being left on the table. It's key then to monitor the live market prices and re-price to the live market value to avoid missing out on profit. https://t.co/3jGvyFVPIn

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience