Press release

Auto Trader discover the UK’s first car for sale using digital currency

Fancy getting your hands on this gold Rolls-Royce? You’ll need to get your Bitcoins out

Got some Bitcoins burning a hole in your digital wallet? You can now pick up this rare Rolls-Royce Ghost that’s currently on the market with Auto Trader at an asking price of £117,995 – but only if you’re prepared to pay using the popular form of digital currency.

The lavish gold vehicle, which is being sold through a private seller on Auto Trader, comes complete with 360 degree overhead camera system, active cruise control, automatic breaking, free view television and claims to be the only Rolls-Royce on the market with a rear refrigerator and champagne flutes.

Powered by a 6.6-litre engine, the vehicle boasts eye-catching gold bodywork an extravagant interior and features 007 within its number plate; making it the perfect car for a Royal wedding.

But if Prince Harry, or in fact anyone interested, want to snap up the car, you’ll need to get your cryptocurrency out, as the owner of the vehicle is trading solely in Bitcoin; making it a UK first for Auto Trader and an interesting move for the online car selling business overall.

Speaking about his choice to trade in such a niche way, the vehicles owner, based in Oldham, Greater Manchester, said: “Why not trade in Bitcoin? I treat it in exactly the same way as normal currency these days. It’s safe, convenient and incredibly valuable right now so, to me, it makes sense to trade my car this way. It’s the future”.

Auto Trader Editorial Director, Erin Baker, said: With the meteoric rise in popularity and value of Bitcoin in recent years, it comes as no surprise that sellers are now attempting to trade this way, it’s a huge trend and currently holds a high value. That said, Auto Trader won’t be releasing a ‘search by Bitcoin’ function anytime soon. Our focus is very much on our ‘search by monthly payment’ product that launches next month for car buyers.”

About Auto Trader

Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts an average of 60 million monthly cross platform visits a month, with circa 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing more than 470,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.

For media enquiries, please contact:

Laura Hunt, Amaze PR Account Director, l.hunt@amaze.com

Ben Darby, Senior PR Manager, ben.darby@autotrader.co.uk

Auto Trader Press Office, press@autotrader.co.uk, 02037477038

What do Canadian Thanksgiving and @AndrewKorpela's appetite have to do with buying a car online? Find out in this week's tip of the week where we share some tips on how to grab the attention of a growing buyer segment. https://t.co/Eilwe3LhXm
The speed at which used cars sell continues to remain far below what we saw before the pandemic, with last months analysis showing that it took a median of just 24 days for used cars to sell, 3 days quicker than in August. https://t.co/nl83T3y2Wl
Fantastic news 🥳 A huge thank you to everyone that voted for us this year - we're very proud and delighted that our retailer partners have gotten so much value from our platform, particularity during such a challenging period for our industry https://t.co/0xXHDcYemG
COP26 has been dominating headlines over the last few weeks. But what exactly is it? What impact could it have on the automotive industry and why does it matter to you? https://t.co/nGyGxeZvzN
Find out how @HendyGroup, @LookersGroup, @westwaynissan and @PeterVardy are embracing the electric vehicle revolution and enticing consumers into making the switch👉https://t.co/o9S11O5QXS https://t.co/KU8wBqwOXH
In our latest market update, we share our latest audience data and look at whether we are continuing to see strong levels of demand from consumers. https://t.co/p2DSkN8cAv
It's Friday which can only mean 1 thing. It's tip of the week time! In this episode, @AndrewKorpela goes through the findings of the telephone phase of our mystery shopping and explains how you can make the most from a telephone enquiry. https://t.co/Mg0UtWa3aM
September was a month of records for the automotive industry. But we also saw some unexpected challenges and opportunities. Find out more in our latest Market Intelligence report which details our latest insights along with the impact of the fuel crisis👉https://t.co/blOWIg8ZY7 https://t.co/v7SZuYcRM4
📊 Understanding Data - Part Two 📊 Six new masterclasses to help you react to what's happening in the market, right now using our data & insight. Delve deeper into Market Insight, Sales Insight, and Performance Rating - all free & part of your package. https://t.co/aIV5sqm5lZ https://t.co/70UdtL628v
We continue to see a surge in interest in new electric vehicles on our marketplace as a direct result of the fuel crisis and right now it is the @Hyundai_UK IONIQ 5 that is drawing the eye of consumers considering a brand new electric vehicle. https://t.co/WU9MDJserr

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience