Press release

Auto Trader drives brand awareness with #AutoTraderGoals

Kicking off a summer of football with its biggest brand promotion to date – giving away a brand-new car every time England scores a goal in Russia.

  • #AutoTraderGoals campaign celebrates that ‘new car feeling’ during summer of football
  • Biggest brand promotion to date set to drive even more consumers to Auto Trader’s marketplace

The campaign, which is open to both consumers and retailers, is set to reach circa 36 million people, driving even greater awareness of the Auto Trader brand amongst the nation’s football fans.

Social media users will be encouraged to share posts with #AutoTraderGoals on Twitter, Facebook or Instagram after every England goal scored during the first 90 minutes of the game, for a chance to win. Alternatively, entrants can register their email address on www.autotrader.co.uk/goals following an England goal. Auto Trader will give away one car for every goal regardless of how many times England find the net during the tournament.

The brand-new car models on offer include the Jeep Renegade, Abarth 595, Fiat 500X and an Alpha Mito.

The cross-channel campaign kicked off this week, with most above the line activity set to start on the 17th and 18th June 2018, including digital out of home (DOOH), print, radio, online, paid social, branded content, and a partnership with UNILAD. The Official spokesperson for the campaign is England World Cup star John Barnes.

Video

Win a brand new car with #AutoTraderGoals

Our Summer 2018 brand campaign has got off to a flying start

Lei Sorvisto, Audience & Brand Director at Auto Trader, said: “Auto Trader is the UK’s number one automotive website, and its 12th biggest overall. This exciting new campaign, which follows on from our recent partnership with Rachel Riley, will help raise awareness of our brand even further amongst millions of potential car buyers, reinforcing our position as the only destination for buying their next car.

“The aim of this campaign isn’t just to drive more engaged car buyers to our customers’ ads. Just in case England’s matches weren’t gripping enough, we also want to inject another layer of excitement around the matches on social media, not just for consumers, but for retailers too. So, whether it’s for your forecourt, or for your own personal run-around, and whether you’re English, Scottish or Welsh, we hope everyone joins in the fun.”

The #AutoTraderGoals competition will launch with England’s first competitive game against Tunisia on Monday 18th June at 7pm BST.

Visit www.autotrader.co.uk/goals for more information and full terms and conditions.

About Auto Trader

Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts circa 55 million cross platform visits each month, with circa 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing more than 450,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.

According to our latest pricing snapshot, the strong growth in used car prices has continued into September. The average cost of a used car grew 7.4% YoY last week, marking 19 weeks of consecutive growth. Read the results in full here: https://t.co/TX88xlBOpU https://t.co/xEszb3JolF
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A perfect review score isn’t everything. Most buyers trust reviews more when they can see a mix of reviews along with how the retailer handled the customers feedback. Which begs the question, how much emphasis do you place on reviews and are you responding to each one? https://t.co/0OFqGVrEJb
Sourcing stock is one of the main challenges retailers face right now. That’s why it’s critical to be diversifying your stock profile – something that has been key to @DriveVauxhall managing to keep stock flow at normal levels through these challenging times! #atinsightoftheday https://t.co/CWBIOeCKDp
Be sure to register for our next webinar where Nathan Coe, CEO, Auto Trader will be speaking with @MarshallMotorGp. This is not one to be missed so register now - https://t.co/lWu984OeRI https://t.co/fnnG3OgNWM
Now it's over to @chrispenny222 who has announced he has man flu (not covid)! He's also hear to announce our new masterclass programme... https://t.co/NPyRXsRxWV
Huge thanks to Rob and @DriveVauxhall for joining our #webinar today. We'll be sharing the interview on our blog tomorrow so stay tuned!
Over to our interview with Robert Keenan, Managing Director of @DriveVauxhall - we've been looking forward to this one! https://t.co/OzSEigKg2J
Over to @MarcThornboroug for a few key updates! https://t.co/guf1A9dX1n
On to pricing now where we're seeing petrol and diesel prices up by 8% with #alternativefuel vehicles seeing a slight decline in prices.

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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