Press release

Auto Trader drives brand awareness with #AutoTraderGoals

Kicking off a summer of football with its biggest brand promotion to date – giving away a brand-new car every time England scores a goal in Russia.

  • #AutoTraderGoals campaign celebrates that ‘new car feeling’ during summer of football
  • Biggest brand promotion to date set to drive even more consumers to Auto Trader’s marketplace

The campaign, which is open to both consumers and retailers, is set to reach circa 36 million people, driving even greater awareness of the Auto Trader brand amongst the nation’s football fans.

Social media users will be encouraged to share posts with #AutoTraderGoals on Twitter, Facebook or Instagram after every England goal scored during the first 90 minutes of the game, for a chance to win. Alternatively, entrants can register their email address on www.autotrader.co.uk/goals following an England goal. Auto Trader will give away one car for every goal regardless of how many times England find the net during the tournament.

The brand-new car models on offer include the Jeep Renegade, Abarth 595, Fiat 500X and an Alpha Mito.

The cross-channel campaign kicked off this week, with most above the line activity set to start on the 17th and 18th June 2018, including digital out of home (DOOH), print, radio, online, paid social, branded content, and a partnership with UNILAD. The Official spokesperson for the campaign is England World Cup star John Barnes.

Video

Win a brand new car with #AutoTraderGoals

Our Summer 2018 brand campaign has got off to a flying start

Lei Sorvisto, Audience & Brand Director at Auto Trader, said: “Auto Trader is the UK’s number one automotive website, and its 12th biggest overall. This exciting new campaign, which follows on from our recent partnership with Rachel Riley, will help raise awareness of our brand even further amongst millions of potential car buyers, reinforcing our position as the only destination for buying their next car.

“The aim of this campaign isn’t just to drive more engaged car buyers to our customers’ ads. Just in case England’s matches weren’t gripping enough, we also want to inject another layer of excitement around the matches on social media, not just for consumers, but for retailers too. So, whether it’s for your forecourt, or for your own personal run-around, and whether you’re English, Scottish or Welsh, we hope everyone joins in the fun.”

The #AutoTraderGoals competition will launch with England’s first competitive game against Tunisia on Monday 18th June at 7pm BST.

Visit www.autotrader.co.uk/goals for more information and full terms and conditions.

About Auto Trader

Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts circa 55 million cross platform visits each month, with circa 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing more than 450,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.

How did @UKVolkswagen's no.1 franchised retailer influence 66% of its new car sales on Auto Trader? Here's our new car product lead, David, to explain. For more information on how we can take your brand new cars out of hiding, just visit https://t.co/Zsb9UUlb4i https://t.co/IdIsrkydjx
Don't miss the next #ARNLive on 6th Feb. @perrysmotors' MD Darren Ardron, @HowardsGroup's Peter Haynes & AT's COO Catherine Faiers will join Al Clarke to share their views on the market & offer their tips on success in 2020. Register your place here: https://t.co/owxmLkC043 https://t.co/e7wFgJL1ef
We know first hand just how infectious @sharonashcroft's passion for #DiversityandInclusion is. What she & her team have achieved at @trustford is beyond impressive. If you're looking for inspiration on how to embed a more diverse culture into your business, look no further! https://t.co/BxW35GK1kl
In 2019 we saw circa 2.5 billion advert views of use and new cars on our marketplace. We've seen the most viewed used cars, but what was the most popular new car? The no.1 spot goes to the iconic Volkswagen Golf 🏆 You can find out more here: https://t.co/9YsOqbDeht https://t.co/mHOmWE5MbN
We're seeing some great pieces of coverage announcing the official launch of Dealer Auction yesterday. Find out how this independent company with the combined expertise of @CoxAutomotiveUK & Auto Trader is set to transform the wholesale market https://t.co/rHSBROgeFf
Based on advert views, German marques were the most popular used cars last year. The @BMW_UK 3 Series topped the list as the most viewed second hand car on our market place in 2019. Find out more here: https://t.co/9YsOqbDeht https://t.co/txZZXeyI7B
As part of its commitment to drive diversity in auto the NFDA recently held its 1st Drive my Career networking event for female apprentice technicians.Over 40 joined HR execs from across the industry to share thoughts on attracting female talent. Read more https://t.co/o4xuN1qJiG https://t.co/RXFr3s9ilX
Following details of last year's new car performance from the @SMMT why not take a look at 2019's most popular new cars on Auto Trader? Our report reveals what makes, models & body types received the most views, as well as the nation’s favourite features https://t.co/KX9m29AEM9 https://t.co/WOxFlpA5oF
"A slight uptick in sales may have closed the year off on a positive note, but 2019’s overall disappointing new car performance will come as little surprise to anyone on the front line." Read our response to the @SMMT's December new car registrations here https://t.co/r1B5OcDZLl https://t.co/lrj4nPMFJp
Consumers weren't only eating mince pies and watching the Queen's speech over the festive period...they were looking for their next car too. Don't miss out on the New Year rush; make sure your cars can be found on the UK's largest digital automotive marketplace. https://t.co/OkO8BkBF2g

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience