London, Tuesday 26th September – Auto Trader, the UK’s largest marketplace for new and used cars, has extended its partnership with Codeweavers, which will see the leading technology provider power dealer finance calculators on both Auto Trader and Auto Trader Dealer Websites
Codeweavers’ technology platform currently drives Auto Trader’s finance solution on its marketplace and was integral in the development of the finance calculator function launched in May. As of today, Codeweavers’ will also power dealer finance on Auto Trader Dealer Websites, replacing iVendi.
The move will see dealers operating an Auto Trader Dealer Website benefit from Auto Traders’ complete finance solution. In addition to a general finance enquiry page, dealers with finance on their website will have a finance calculator with Hire Purchase (HP) and Personal Contract Purchase (PCP) examples in their eligible vehicle adverts. What’s more, dealers will be able to submit finance applications directly to their nominated finance provider, selected from Codeweavers’ extensive list of lenders which includes MotoNovo, Close Brothers Motor Finance, Blackhorse, Barclays Partner Finance and Santander Consumer Finance.
Existing Auto Trader Dealer Website customers should expect to be contacted by the Codeweavers team in the coming days to complete the setup of their finance offers. There will be no charges or changes to customers’ existing Dealer Website packages.
Jason Biffin, Retailer and Consumer Product Director at Auto Trader, commented: “Auto Trader is the market-leading automotive website provider and we’re excited to cement our finance partnership further with Codeweavers. As we continue to evolve our finance offering, it is important for us to work with a single technology partner across all of our various finance initiatives. It is also much more efficient for the many thousands of dealer customers that are live today with finance on Auto Trader to manage their offers through one provider. Our customers have asked us to help car buyers submit finance applications direct to their chosen finance provider, so I’m pleased we’ve also been able to give this functionality to all dealers as part of our move to Codeweavers.”
Shaun Harris, Sales Director at Codeweavers, added: “Codeweavers are delighted to be extending our relationship to include the Auto Trader websites. With the positive response from dealers to the solution on the Auto Trader marketplace, we look forward to offering consistency across both platforms as we continue to work with Auto Trader to drive finance innovation. The change removes the burden of replication for the dealer and offers consistency for the consumer so I expect this development will be well received.”
Auto Trader Dealer Websites are responsive and designed with consumers in mind to help dealers’ business stand out in a competitive market place. As well as performing twice as fast as alternative platforms, Auto Trader Dealer Websites are packed with innovative features leading to a 19% increase in leads 1. What’s more, they benefit from Auto Trader’s best in class search engine, making it easier for potential customers to find the vehicles they are looking for. For more information, dealers can visit: https://trade.autotrader.co.uk/automotive-websites/
Dealer customers are able to add finance calculators to their Auto Trader car adverts free of charge until 2018. Dealers simply confirm their Financial Conduct Authority (FCA) firm reference number, and then select their preferred finance providers and representative APR. Auto Trader will be introducing a search by monthly payment tool in the near future. For more information, dealers can visit: https://trade.autotrader.co.uk/products/dealer-finance/ or talk to their Account Manager.
About Auto Trader
Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.
The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts an average of 60 million monthly cross platform visits a month, with circa 70% of visits coming through mobile devices.
The marketplace also has the largest pool of vehicle sellers (listing more than 470,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.
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1 Google Analytics, Auto Trader data 30th Nov – 14th Dec 2016