Press release

Auto Trader extends partnership with Codeweavers to power finance on Auto Trader Websites

London, Tuesday 26th September  Auto Trader, the UK’s largest marketplace for new and used cars, has extended its partnership with Codeweavers, which will see the leading technology provider power dealer finance calculators on both Auto Trader and Auto Trader Dealer Websites

Codeweavers’ technology platform currently drives Auto Trader’s finance solution on its marketplace and was integral in the development of the finance calculator function launched in May. As of today, Codeweavers’ will also power dealer finance on Auto Trader Dealer Websites, replacing iVendi.

The move will see dealers operating an Auto Trader Dealer Website benefit from Auto Traders’ complete finance solution. In addition to a general finance enquiry page, dealers with finance on their website will have a finance calculator with Hire Purchase (HP) and Personal Contract Purchase (PCP) examples in their eligible vehicle adverts. What’s more, dealers will be able to submit finance applications directly to their nominated finance provider, selected from Codeweavers’ extensive list of lenders which includes MotoNovo, Close Brothers Motor Finance, Blackhorse, Barclays Partner Finance and Santander Consumer Finance.

Existing Auto Trader Dealer Website customers should expect to be contacted by the Codeweavers team in the coming days to complete the setup of their finance offers. There will be no charges or changes to customers’ existing Dealer Website packages.

Jason Biffin, Retailer and Consumer Product Director at Auto Trader, commented: “Auto Trader is the market-leading automotive website provider and we’re excited to cement our finance partnership further with Codeweavers. As we continue to evolve our finance offering, it is important for us to work with a single technology partner across all of our various finance initiatives. It is also much more efficient for the many thousands of dealer customers that are live today with finance on Auto Trader to manage their offers through one provider. Our customers have asked us to help car buyers submit finance applications direct to their chosen finance provider, so I’m pleased we’ve also been able to give this functionality to all dealers as part of our move to Codeweavers.”

Shaun Harris, Sales Director at Codeweavers, added: “Codeweavers are delighted to be extending our relationship to include the Auto Trader websites. With the positive response from dealers to the solution on the Auto Trader marketplace, we look forward to offering consistency across both platforms as we continue to work with Auto Trader to drive finance innovation. The change removes the burden of replication for the dealer and offers consistency for the consumer so I expect this development will be well received.”

Auto Trader Dealer Websites are responsive and designed with consumers in mind to help dealers’ business stand out in a competitive market place. As well as performing twice as fast as alternative platforms, Auto Trader Dealer Websites are packed with innovative features leading to a 19% increase in leads 1. What’s more, they benefit from Auto Trader’s best in class search engine, making it easier for potential customers to find the vehicles they are looking for.  For more information, dealers can visit: https://trade.autotrader.co.uk/automotive-websites/

Dealer customers are able to add finance calculators to their Auto Trader car adverts free of charge until 2018. Dealers simply confirm their Financial Conduct Authority (FCA) firm reference number, and then select their preferred finance providers and representative APR. Auto Trader will be introducing a search by monthly payment tool in the near future. For more information, dealers can visit: https://trade.autotrader.co.uk/products/dealer-finance/ or talk to their Account Manager.

 About Auto Trader

Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers  compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts an average of 60 million monthly cross platform visits a month, with circa 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing more than 470,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.

For media enquiries, please contact:

Andrew Nankervis, Senior PR Manager, andrew.nankervis@autotrader.co.uk

1 Google Analytics, Auto Trader data 30th Nov – 14th Dec 2016

In a recent consumer facing video, our You Tube Director @MrRoryReid explains why the 2030 ban on new petrol and diesel car sales is a good thing and why car buyers need to embrace EVs. Do you agree with his viewpoint? https://t.co/y89i8EvQoe
Good news for retailers in England with today's confirmation that retailers can remain open in all tiers that come into effect from Wednesday 2 December. https://t.co/R1RAQCBpAx
Join @Motor_Ombudsman , Auto Trader and @radiuslaw for a free webinar exploring the future of online retail in the automotive industry in detail. Register now > https://t.co/9e5gGIp2Ix https://t.co/mbuNuYcYD3
Leads from Auto Trader continue to be far higher when compared to the same time last year, with the year-on-year (YoY) increase in leads higher than the increase in visitors to Auto Trader, up 15.3% YoY, and ad views, up 12.2% YoY. https://t.co/On3wLY81J5
Be sure to clearly display what delivery methods you are offering and what safety measures you have in place on your Auto Trader adverts. Many retailers already have... https://t.co/P9qqRfcsIU
Remember to upgrade your package by the 30th November to benefit from our free December period. Contact your account manager for more details. https://t.co/gQr63pAnaP
Our latest support for retailers in the UK in December. https://t.co/5lX1pXw2ka
Over to our Data & Insight Director @therickw who reveals that visitor levels to Auto Trader are up 15.3% compared to the same time last year with leads up a massive 25.2%. https://t.co/OGfyiQD5Yu
A reminder from @MarcThornboroug that if you are taking part in any fundraising activities, we do have a fund to support you. Get in touch with your account manager to find out more. https://t.co/QJbvEpTRBS
And we're off with @stuart_trader kicking off this week's webinar. Stay tuned right here for all the highlights over the next hour.

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience