Press release

Auto Trader Fastest Selling Index | August 2019

Big is best as MPVs top the list as the UK’s current fastest selling used cars

According to the inaugural findings of the Auto Trader Fastest Selling Index, if priced to the live retail market, the 2016 Seat Alhambra (diesel, automatic) is currently the UK’s fastest selling used car, capable of leaving forecourts in just 24 days.

It was joined in the national top three by the all-electric 2015 Renault Zoe (automatic), which is also predicted to sell in an average of just 24 days. Underpinning the growing appetite for low emission vehicles, it was followed by the 2016 Zoe (electric, automatic), predicted to turn in an equally respectable 26 days.

The new Index is powered by Auto Trader’s unique Auto Trader Retail Rating metric, which analyses national live market supply and consumer demand to assign a 1-100 retail rating as well as the number of days the vehicle is likely to sell when priced at the current market value. Continuously updating to reflect the live retail market, it utilises the full scale of Auto Trader’s data capabilities. And unlike other models which offer a retrospective look at the previous month, and therefore an already out of date view of a fast-moving market, the Auto Trader Fastest Selling Index provides the most up to date marketplace intelligence.

The metric is based on analysis of over 1.9 million vehicles each day, including 90,000 vehicle updates and an average of 19,000 vehicles added or removed from Auto Trader. Coupled with data from circa 450,000 daily trade used car listings, as well as additional dealer forecourt and website data, it’s the industry’s largest and most robust dataset.

The scale of the analysis enables a more granular view of the market than the previous Auto Trader Fastest Selling Cars methodology, including region and fuel type, as well as which cars are predicted to be the slowest to sell, even when priced to the market.

Fastest selling by fuel type:

Using the data to examine the different fuel types, the used petrol car predicted to leave forecourts faster than its competitors is the 2016 BMW 2 Series Gran Tourer (petrol, manual); if priced at its current market value it’s capable of selling in just 24 days. Its diesel counterpart is the 2016 SEAT Alhambra (diesel, automatic), which is currently predicted to sell in just 25 days.  

Fastest selling across the regions:

Across the 12 regions and countries tracked by the Index, there was an even split of six diesel and six petrol cars identified to be the current fastest to sell. However, in terms of marque, there was a clear winner: Ford was revealed as the potential fastest in six regions: West Midlands (2016 Ford Kuga – diesel, automatic – 28 days), South West (2016 Ford Grand C-Max – diesel, automatic – 28 days), Scotland (2016 Ford Grand C-Max – diesel, automatic – 28 days).

Commenting on the results, Auto Trader’s director of commercial products, Karolina Edwards-Smajda, said: “Whether influenced by supply, consumer demand or a host of other macro-economic factors, the retail market is in constant flux. As a result, we wanted to evolve our previous fastest selling analysis away from a retrospective view of the market, to an immediate one – rather than revealing what was desirable last month, we want to identify what’s selling fastest today. Because of the unrivalled scale of our data, we can arm retailers with the most accurate view of the live retail market to help them locate the most profitable opportunities for their forecourts.”

Current fastest selling used cars (by days to turn) – as of 28th August 2019:

Rank

Make / model

Fuel & transmission

Auto Trader Retail Rating

Predicted days to sell

1

2016 Seat Alhambra

Diesel - Automatic

99.75

24

2

2016 Volkswagen Sharan

Diesel - Automatic

99.67

24

3

2015 Renault Zoe

Electric - Automatic

99.31

24

4

2016 Renault Zoe

Electric - Automatic

99.70

26

5

2019 Mercedes-Benz GLA Class

Petrol - Manual

98.78

26

6

2017 Volkswagen Sharan

Diesel - Automatic

99.39

27

7

2016 Mercedes-Benz SLC Class

Diesel - Automatic

98.67

27

8

2015 Peugeot 2008

Diesel - Automatic

99.55

28

9

2016 Mercedes-Benz A Class

Diesel - Automatic

99.02

29

10

2015 Citroen DS3

Petrol - Automatic

99.14

33

Current slowest selling used cars (by days to turn) – as of 28th August 2019:

Rank

Make / model

Fuel & transmission

Auto Trader Retail Rating

Predicted days to sell

1

2019 Nissan Micra

Diesel - Manual

1.76

150

2

2018 Citroen C4 Picasso

Petrol - Manual

1.92

150

3

2019 Volkswagen Golf

Electric - Manual

1.44

149

4

2019 SEAT Tarraco

Petrol - Automatic

1.64

147

5

2019 Audi A8 

Diesel - Automatic

1.85

147

6

2019 Jeep Compass

Diesel - Manual

1.96

147

7

2019 SEAT Tarraco

Diesel - Automatic

1.87

143

8

2019 Peugeot 508

Diesel – Manual

1.97

142

9

2019 SEAT Tarraco

Diesel - Manual

1.93

138

10

2019 Maserati Ghibli

Diesel - Automatic

1.93

137

 

Hitting targets will always be determined by how quickly a retailer can turn their stock around and using data is the key to speeding it up. Users of Retail Accelerator, Auto Trader’s data management solution which is powered by the Auto Trader Retail Rating metric, are able to sell their vehicles an average of 12.8 days faster than those retailers that don’t use the data management tool.

Edwards – Smajda continued: “Overage stock is affecting nine out of 10 retailers and costing them an average of £24,285 in lost profits each year. The most effective way to manage the challenge is using market intelligence data to complement their own expertise to ensure they’re bringing in the right cars for their area and pricing them accurately to the market from day one.”

- ENDS-

About Retail Accelerator

Retail Accelerator is Auto Trader’s complete forecourt management solution, designed to complement a retailer’s own expertise by using the industry’s most comprehensive data set to inform every aspect of the retail process.

Monitoring over 1.9 million vehicles each day (including 90,000 vehicle updates), as well as data from circa 450,000 daily trade used car listings, dealer forecourt and website data, and industry data (including the Society of Motor Manufacturers and Traders (SMMT), the Driving and Vehicle Licensing Agency (DVLA), and the National Franchise Dealers Association (NFDA)), Retail Accelerator is the most powerful tool to sell more stock, faster and for more profit.

To ensure retailers have the most accurate picture of the fast-moving live retail market, Retail Accelerator includes the unique Auto Trader Retail Rating metric, which scores each car based on how quickly they are likely to sell at their market value from a retailer’s exact location. It’s powered by Auto Trader’s unrivalled insight on real time buyer demand on Auto Trader, the live market supply and historical days to sell performance.

About Auto Trader

Auto Trader Group plc is the UK and Ireland's largest digital automotive marketplace. Auto Trader sits at the heart of the UK's vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 100 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts circa 50 million monthly cross platform visits each month, with over 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing around 450,000 cars each day). Around 80% of UK automotive retailers advertise on autotrader.co.uk.

For more information, please visit http://about-us.autotrader.co.uk  

Just over a week to go to this year's @Auto30Club annual conference which we're proud to be hosting in our London offices. We're looking forward to what's set to be a fantastic day of unique insights, best practice and networking https://t.co/Phfymugcnw
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