Press release

Auto Trader Group plc announces acquisition of KeeResources Limited

Auto Trader Group plc, the UK’s largest automotive marketplace, today announces the acquisition of KeeResources Limited.    

Founded in 2000, KeeResources is a trusted provider of software solutions, data and services to the automotive industry, including a detailed vehicle taxonomy dataset for new and used cars which Auto Trader uses to power its platform.  

Auto Trader CEO-Designate, Nathan Coe, said: “KeeResources has been an integral supplier to Auto Trader, as their unique vehicle taxonomy data underpins much of our core platform. Strategically we believe it’s important to own and develop such an accurate and valuable data source.

“We see data as a key enabler towards both improving the user experience and digitising the automotive ecosystem, allowing us to make the buying experience better for car buyers and more efficient for retailers.”

Denis Keenan, CEO of KeeResources Ltd, said: “We are extremely proud to have the quality of our systems, data and people recognised by the UK’s largest automotive marketplace. Auto Trader have been clients using our data for some time so joining their wider Group is an exciting opportunity to take our business to the next level.”

KeeResources will continue to operate in the same way that it does today, in both its current office locations, but with the added benefit of having access to Auto Trader’s talent and resources.

 Ends –

For media information

Laura Harvey

Director of Communications. Auto Trader

07990 828856

About Auto Trader

Auto Trader Group plc is the UK and Ireland's largest digital automotive marketplace. Auto Trader sits at the heart of the UK's vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 100 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has around 90% prompted brand awareness and attracts circa 50 million monthly cross platform visits each month, with over 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing around 450,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.

For more information, please visit http://plc.autotrader.co.uk  

About KeeResources

KeeResources, established in 2000, is a trusted provider of software, vehicle data, and digital solutions to the automotive industry.

Our data powers systems, websites and apps for many of the automotive industries biggest brands, including vehicle manufacturers, leasing companies, dealer groups and media owners.

For more information, please visit: https://www.keeresources.com/

Thanks to everyone that played #ATFestive today. In case you weren't sure of the answer, here it is... We'll announce the winner on Monday along with the next question. Have a great weekend 🎅 https://t.co/sLZI6mTlKr
Day five of the #ATFestive giveaway. If you work in the UK automotive industry and fancy winning a £50 Amazon voucher for you or your team, just answer this question....you shouldn't have too far to go to find the answer 😉Good luck! 🎄🎄 https://t.co/wKLWluYym9
According to data from the Auto Trader Fastest Selling Index the @renault_uk Zoe was the UK's fastest selling used car in December AND 2019 as a whole. It marks the first time a pure #electricvehicle has taken the annual top spot. Read more here: https://t.co/UnmbW8lHEz https://t.co/XBRj8E9EsW
Thank you to everyone who's been playing #ATFestive this week. Yesterday's winner, who answered correctly that the @PeugeotUK 3008 was the Auto Trader New Car of the Year 2019 is....@chevroncars 🥳 Well done guys. Stay tuned for today's question https://t.co/elccev0yz3
And that's it for day four of #ATFestive. Here's the answer - it is of course the brilliant @PeugeotUK 3008. Thank you to everyone who played today. We'll reveal the winner tomorrow along with question 5 🎄 https://t.co/TcZCTDL5Xh
Day four of #ATFestive and your chance to scoop a £50 Amazon voucher for you or your team. If you work in the UK automotive industry, all you need to do is answer today's question by 5pm this evening. Good luck! 🎁🎁 https://t.co/PJiYCT6MrL
Congratulations to the team at @RobinLuscombe ...you've won yesterday's #ATFestive giveaway and a £50 Amazon voucher 🥳 Stay tuned for today's question 🎅 https://t.co/OPcrvnLtng
And that's it for another day of #ATFestive - here is the answer. Did you get it right? Thanks so much to everyone that's playing along. We'll be revealing the winner tomorrow, along with question 4. Good luck! 🎄🎁 https://t.co/sOnAmMEF1x
Day three of #ATFestive. If you work in the UK automotive industry then here's your chance to win a £50 Amazon voucher. Just answer the question below by 5pm. Good luck 🎄 https://t.co/TyJ26ehSDe
Congratulations to the team at @RMI_NFDA for answering yesterday's #ATFestive question correctly. A £50 Amazon voucher is on its way! Stay tuned for today's question 🎅🎁 https://t.co/n8Qp2Tla2a

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience