Auto Trader Group plc, the UK’s largest automotive marketplace, today announces the acquisition of KeeResources Limited.
Founded in 2000, KeeResources is a trusted provider of software solutions, data and services to the automotive industry, including a detailed vehicle taxonomy dataset for new and used cars which Auto Trader uses to power its platform.
Auto Trader CEO-Designate, Nathan Coe, said: “KeeResources has been an integral supplier to Auto Trader, as their unique vehicle taxonomy data underpins much of our core platform. Strategically we believe it’s important to own and develop such an accurate and valuable data source.
“We see data as a key enabler towards both improving the user experience and digitising the automotive ecosystem, allowing us to make the buying experience better for car buyers and more efficient for retailers.”
Denis Keenan, CEO of KeeResources Ltd, said: “We are extremely proud to have the quality of our systems, data and people recognised by the UK’s largest automotive marketplace. Auto Trader have been clients using our data for some time so joining their wider Group is an exciting opportunity to take our business to the next level.”
KeeResources will continue to operate in the same way that it does today, in both its current office locations, but with the added benefit of having access to Auto Trader’s talent and resources.
For media information
Director of Communications. Auto Trader
About Auto Trader
Auto Trader Group plc is the UK and Ireland's largest digital automotive marketplace. Auto Trader sits at the heart of the UK's vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 100 Index.
The marketplace brings together the largest and most engaged consumer audience. Auto Trader has around 90% prompted brand awareness and attracts circa 50 million monthly cross platform visits each month, with over 70% of visits coming through mobile devices.
The marketplace also has the largest pool of vehicle sellers (listing around 450,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.
For more information, please visit http://plc.autotrader.co.uk
KeeResources, established in 2000, is a trusted provider of software, vehicle data, and digital solutions to the automotive industry.
Our data powers systems, websites and apps for many of the automotive industries biggest brands, including vehicle manufacturers, leasing companies, dealer groups and media owners.
For more information, please visit: https://www.keeresources.com/