Press release

Auto Trader half year results 2018

Auto Trader delivers strong half year results

The UK’s largest automotive marketplace boasts an audience four times larger than nearest competitor

Despite a backdrop of market uncertainty, Auto Trader’s half year financial results for the six months ended 30th September, revealed a 7% increase in revenue (£176.8m) and 10% in operating profit (£120.6m). The Company attributes the performance to the strong uptake in a range of new products launched over the past 18 months. This includes Dealer Finance, introduced in December 2017, which has since seen circa 5,000 car retailers take-up the product; three out of four cars on Auto Trader can now be searched by monthly payment. 

Over the period Auto Trader has further cemented its position as the UK’s number one destination for both new and used cars.  With 55 million[1] multi-platform visits per month, Auto Trader represents circa 55%[2] of the UK classifieds market; four times larger than its closest competitor, Gumtree Motors, and 18 times larger than Motors.co.uk.

In terms of audience engagement, advert views increased to an average of 247 million[3] per month, which equates to 94 cars being viewed every second throughout the first six months of the year. Another key performance metric for the Company is the total minutes consumers spend on its marketplace. In September 2018, potential car buyers spent an average of 588 million[4] minutes on Auto Trader, which is five times longer than on Gumtree Motors.  

Auto Trader’s Chief Executive Officer, Trevor Mather, commented: “We have had a great first half of the year driven by strong adoption of new products and advertising packages by both retailers and manufacturers.

"We strengthened our market leading position with our audience of car buyers, by continuing to focus on providing the best car buying and selling experience in the UK. We do this by providing the best choice of cars, free valuations, extensive reviews and most recently showing finance options, so that car buyers can understand the monthly cost of owning their next vehicle.

"Despite a more challenging automotive market, we see many examples of our customers achieving strong results in their used car businesses by using Auto Trader services which help them to select, price and most effectively advertise their vehicles."

 Testament to the success of its new car proposition, Auto Trader’s Manufacturer & Agency team recorded a 28% increase in revenue. The growth is due to uptake of its cross platform native performance product, InSearch, which provides high volume, cost effective and highly targeted advertising to influence in-market new car buyers.

The growth of this core part of the Auto Trader business, is confirmation it has become a vital partner to automotive manufacturers; enabling them to effectively market their new cars to the UK’s largest audience of engaged new and used car buyers.

[1] Comscore MMX® Multi-Platform, Total Audience, Auto Trader, Average of Total Visits from Apr- Sept 2018, U.K. 

[2] Share of visits is a custom metric based on Comscore visits (000) and is calculated by dividing Auto Trader’s total visit volume by the entire custom-defined competitive set’s total visit volume. Comscore MMX® Multi-Platform,  Total Audience,  Custom-defined list includes: Auto Trader, Gumtree  - Motors, Pistonheads, Motors.co.uk & CarGurus, April  through September from 2016 to 2018, UK

[3] Company measure of the number of inspections of individual vehicle advertisements on the UK marketplace for both physical and virtual stock.

[4] Comscore MMX® Multi-Platform, Total Audience, Auto Trader, Average of Total Minutes from Apr- Sept 2018, U.K. 

25 hours later &the brilliant #TeamAutoTrader reached Croatia for @TrustFordUK #BreakoutForBen. Congratulations guys & massive well done to everyone involved in this great cause. If you'd like to donate & help raise funds for @BenSupport4Auto just visit: https://t.co/bOlmSpzI1N https://t.co/1SV5VQbUJy
It's been a long night for #TeamAutoTrader on the @TrustFordUK #BreakoutForBen as they try to get as far away as possible for @BenSupport4Auto. But where could they be...and where are they heading 🤔 Keep racking up those miles guys 🚙 https://t.co/p1RmNsY5Uj
And they're off! Border one done for #TeamAutoTrader in this year's @TrustFordUK #BreakoutForBen. Guesses welcome for where they're aiming for...🚗 https://t.co/PWU4eLTaCW
Good luck to everyone taking part in the @TrustFordUK #BreakoutForBen event tonight, especially the brilliant (& brave!) Auto Trader team. We can't wait to see how far everyone can get in 25 hours & how much is raised for the amazing @BenSupport4Auto https://t.co/T67MO99SYN
The latest findings from the Fastest Selling Index reveal that used Euro 6 diesels are bucking the trend seen in the new car market, making up half of the top 10 fastest turners. @SEATUK takes the top spot for fastest selling diesel & petrol. Read more https://t.co/wukyRJIc4y https://t.co/kZIosLwEBQ
With new car sales falling & Sept registrations under performing how do you maximise every opportunity to reach car buyers, generate incremental leads & win in your area of influence?Join our free #ATInsight webinar at 11am Friday to find out.Register here https://t.co/JV1hbWRBFK https://t.co/MTeDLB1fu3
T-minus 10 minutes until our free Market Report webinar, during which we'll be delving into the future of car retailing and the impact (and opportunities) changing consumer attitudes towards online purchase is and will have on the industry. Tune in here https://t.co/11QovV64xq https://t.co/tDQQ1TYR16
"It's essential that the government makes a commitment to outline a clear and beneficial deal in order to ensure our industry has what it needs to secure its future success.” @RMI_NFDA Chairman Peter Johnson at tonight's RMI Annual Dinner https://t.co/mkD6wEi5be
To mark #WorldMentalHealthDay2019 today, @BenSupport4Auto has launched its first ever whitepaper on the topic - one of the biggest issues affecting the industry's workforce & could cost employers up to £1.2bn a year. Download your free copy here: https://t.co/gR9ahHXt8Z https://t.co/5VAoNDLYCt
Well done and massive congratulations to everyone at @BCA_Auctions for winning Auction House of the Year at the @MotorTraderMag #MTIndAwards 2019 🥂🥂🥂 https://t.co/3lk60FsHRw

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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