Press release

Auto Trader half year results 2018

Auto Trader delivers strong half year results

The UK’s largest automotive marketplace boasts an audience four times larger than nearest competitor

Despite a backdrop of market uncertainty, Auto Trader’s half year financial results for the six months ended 30th September, revealed a 7% increase in revenue (£176.8m) and 10% in operating profit (£120.6m). The Company attributes the performance to the strong uptake in a range of new products launched over the past 18 months. This includes Dealer Finance, introduced in December 2017, which has since seen circa 5,000 car retailers take-up the product; three out of four cars on Auto Trader can now be searched by monthly payment. 

Over the period Auto Trader has further cemented its position as the UK’s number one destination for both new and used cars.  With 55 million[1] multi-platform visits per month, Auto Trader represents circa 55%[2] of the UK classifieds market; four times larger than its closest competitor, Gumtree Motors, and 18 times larger than Motors.co.uk.

In terms of audience engagement, advert views increased to an average of 247 million[3] per month, which equates to 94 cars being viewed every second throughout the first six months of the year. Another key performance metric for the Company is the total minutes consumers spend on its marketplace. In September 2018, potential car buyers spent an average of 588 million[4] minutes on Auto Trader, which is five times longer than on Gumtree Motors.  

Auto Trader’s Chief Executive Officer, Trevor Mather, commented: “We have had a great first half of the year driven by strong adoption of new products and advertising packages by both retailers and manufacturers.

"We strengthened our market leading position with our audience of car buyers, by continuing to focus on providing the best car buying and selling experience in the UK. We do this by providing the best choice of cars, free valuations, extensive reviews and most recently showing finance options, so that car buyers can understand the monthly cost of owning their next vehicle.

"Despite a more challenging automotive market, we see many examples of our customers achieving strong results in their used car businesses by using Auto Trader services which help them to select, price and most effectively advertise their vehicles."

 Testament to the success of its new car proposition, Auto Trader’s Manufacturer & Agency team recorded a 28% increase in revenue. The growth is due to uptake of its cross platform native performance product, InSearch, which provides high volume, cost effective and highly targeted advertising to influence in-market new car buyers.

The growth of this core part of the Auto Trader business, is confirmation it has become a vital partner to automotive manufacturers; enabling them to effectively market their new cars to the UK’s largest audience of engaged new and used car buyers.

[1] Comscore MMX® Multi-Platform, Total Audience, Auto Trader, Average of Total Visits from Apr- Sept 2018, U.K. 

[2] Share of visits is a custom metric based on Comscore visits (000) and is calculated by dividing Auto Trader’s total visit volume by the entire custom-defined competitive set’s total visit volume. Comscore MMX® Multi-Platform,  Total Audience,  Custom-defined list includes: Auto Trader, Gumtree  - Motors, Pistonheads, Motors.co.uk & CarGurus, April  through September from 2016 to 2018, UK

[3] Company measure of the number of inspections of individual vehicle advertisements on the UK marketplace for both physical and virtual stock.

[4] Comscore MMX® Multi-Platform, Total Audience, Auto Trader, Average of Total Minutes from Apr- Sept 2018, U.K. 

How did @UKVolkswagen's no.1 franchised retailer influence 66% of its new car sales on Auto Trader? Here's our new car product lead, David, to explain. For more information on how we can take your brand new cars out of hiding, just visit https://t.co/Zsb9UUlb4i https://t.co/IdIsrkydjx
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As part of its commitment to drive diversity in auto the NFDA recently held its 1st Drive my Career networking event for female apprentice technicians.Over 40 joined HR execs from across the industry to share thoughts on attracting female talent. Read more https://t.co/o4xuN1qJiG https://t.co/RXFr3s9ilX
Following details of last year's new car performance from the @SMMT why not take a look at 2019's most popular new cars on Auto Trader? Our report reveals what makes, models & body types received the most views, as well as the nation’s favourite features https://t.co/KX9m29AEM9 https://t.co/WOxFlpA5oF
"A slight uptick in sales may have closed the year off on a positive note, but 2019’s overall disappointing new car performance will come as little surprise to anyone on the front line." Read our response to the @SMMT's December new car registrations here https://t.co/r1B5OcDZLl https://t.co/lrj4nPMFJp
Consumers weren't only eating mince pies and watching the Queen's speech over the festive period...they were looking for their next car too. Don't miss out on the New Year rush; make sure your cars can be found on the UK's largest digital automotive marketplace. https://t.co/OkO8BkBF2g

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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