Press release

Auto Trader launches new advertising solution to help retailers capture surge in consumer demand

Auto Trader Top Spot helps retailers to stand out from the crowd and target local buyers

To help retailers tap into and focus their marketing efforts on local buyers, Auto Trader has launched Auto Trader Top Spot, a high impact advertising placement designed to give its retailer partners unparalleled exposure of their brand to car buyers on the UK’s largest market place for new and used cars.

Positioned at the very top of search results, retailers can feature their logo, review rating and up to six new and used vehicles on a dynamic image carousel, matched to the consumer search criteria and based on specific locations or radius to their dealership.

Since the reopening of forecourts in June, the market has experienced record consumer demand, and in September alone, there were 61.6 million cross platform visits to Auto Trader, up 23.5% on the same period last year. By providing prime real estate across Auto Trader’s desktop, mobile and app platforms, Auto Trader Top Spot will help retailers to capitalise on the huge surge in consumer appetite in a strategic and efficient way.

Crucially, the new premium marketing solution will enable retailers to target local car buyers, typically regarded as the most profitable; not only willing to pay for convenience, but also offering ongoing revenue opportunities through after sales, service opportunities and repeat custom.

Commenting on the new product launch, Auto Trader’s Director of Commercial Products, Karolina Edwards-Smajda said: “We’re very excited about the marketing potential this new product opens up to our retailer partners, enabling them to target the buyers that matter most to them and to showcase their brand at the most relevant point in the buying cycle.

“We’re committed to developing the tools and providing the insights our customers need to adapt and to thrive in this increasingly challenging and competitive retail landscape. Auto Trader Top Spot fits very much within this ambition, and along with our existing suite of solutions, offers retailers a tactical lever to pull whatever their business goal.”

Auto Trader Top Spot is highly flexible and based on a cost per thousand search impressions, meaning retailers can control spend by ​tactically choosing​ when to activate or deactivate the advertisement and only pay when it gets seen.

For more information, retailers can speak to their account managers who are on hand to help them understand how Auto Trader Top Spot can help their business or to discuss any other solution to ensure the right fit for their needs.

This week saw the highest level of new electric car advert views on Auto Trader since the 2030 ban on the sale of new petrol & diesel vehicles was announced, with almost 14% of all new car advert views being for an electric car last Thursday. Will we see this trend continue? https://t.co/sczaVjTeoV
It’s all hands on deck for this week’s tip of the week where @AndrewKorpela shares some best practises to help you keep your forecourt full and ensure the stock on your forecourt is presented in the best possible way. https://t.co/6Lsf00QIRM
In our next webinar, our CEO Nathan Coe joins us to answer the question “Are Auto Trader Buying Cars?” Register now and join us live to find out what he has to say along with all our latest market updates and insights 👉https://t.co/METGnTcqB8 https://t.co/UT1hMfHtqo
The number of people viewing electric vehicles on our platform continues to grow and right now it is the @Tesla Model S that is attracting more advert views than any other electric vehicle on our platform. https://t.co/Q0c8imqzCP
The number of people viewing electric vehicles on our platform continues to grow and right now it is the @Tesla Model S that is attracting more advert views than any other electric vehicle on our platform. https://t.co/Q0c8imqzCP
When it comes to city driving, the @renault_uk Captur came out top at the Auto Trader New Car Awards 2021, winning the Best Car for City Drivers award. https://t.co/FrHpVBTLvb
Buyers looking at petrol and diesel vehicles are increasingly considering an electric vehicle. But considerations are comparatively low when we look at those considering a plug-in hybrid, with 40.6% of such buyers considering an electric vehicle. https://t.co/cyfmYVw5xk
Wondering what's next for car dealers now that restrictions have been eased? Check out last week's webinar to find out what you can expect over the coming months and how to prepare👉 https://t.co/bGqkGxArP3 https://t.co/79L9B623fs
How are our vehicle valuations calculated? @nchking has the answer, and shares exactly how our award winning valuations are calculated entirely by data. https://t.co/u0HIGWAXot
Fantastic to see our winners getting the recognition they deserve! https://t.co/1vrF4Tjo2e

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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