Press release

Auto Trader launches Retail Accelerator

Auto Trader replaces i-Control with the UK’s ‘most powerful’ forecourt management solution

At a time when overage stock is affecting nine out of 10 retailers and costing them an average of £24,2851 in lost profits each year, Auto Trader, the UK’s largest automotive marketplace for new and used cars has launched Retail Accelerator, the next iteration of its industry leading data-intelligence stock management tool, i-Control, which it will replace. 
 
It's development represents Auto Trader’s commitment to constantly improve and refine its products and services to ensure retailers have the most accurate picture of the live retail market. As part of this commitment, over the last three years the business has invested in its data science team, growing its data capabilities significantly.
 
Retail Accelerator is a complete forecourt management solution; the most powerful tool to sell more stock, faster and for more profit. It’s designed to complement a retailer’s own expertise by using the industry’s largest and most robust data set (which only a marketplace boasting 55 million multi-platform2 visits per month and an average of over 450,000 vehicles listed each day can offer) to inform every aspect of the retail process.
 
Commenting on the launch of Retail Accelerator, Auto Trader’s Director of Commercial Products, Karolina Edwards-Smajda, said:

“The growing sophistication of data and the algorithms required to analyse it is constantly evolving. However, we leverage the capabilities of our growing data science team to ensure our data-driven products are always at the very forefront of these changes. 
 
“We’re incredibly proud of the depth of data that we’re able to arm our customers with, and we work hard to provide the most accurate picture of today’s live retail market. The shift from focusing on a desirability metric to our new AT Retail Rating across our data-driven products is an example of how we continue to evolve our market intelligence.”
 
Building on the success of its predecessor, i-Control, Retail Accelerator takes a retailers’ business goals and creates a daily action plan aligned to their desired stock turn. It enables them to manage their stock inventory more effectively by constantly tracking changing market conditions and delivering proactive alerts on valuation changes, incorrect pricing and ageing stock, as well as dynamic performance reporting to improve their competitive position. And for dealer groups, this powerful insight is configurable at site, brand or group level and provides unique features to manage stock.
 
In the last year alone, overage stock has cost the industry in excess of over £290 million3 in lost profits. With the number of used car stock unsold after 60 days increasing from 32% in 2016 to 35%4 in 2018, the issue shows no signs of abating as retailers struggle to buy the stock for their area and price it correctly; the biggest contributing factors to slow stock turn.
 
Retail Accelerator monitors over 1.9 million vehicles each day, including 90,000 vehicle updates and an average of 19,000 vehicles added or removed from Auto Trader. Coupled with data from circa 450,000 trade used car listings every day, as well as additional dealer forecourt and website data, retailers can buy with confidence using the tool’s new AT Retail Rating insight. In addition to monitoring a fast-moving digital landscape, as the UK’s largest automotive marketplace, no other tool comes close to offering the same level of consumer intelligence.
 
It offers unrivalled insight on the latest buyer demand, market supply and days to sell. Rather than relying on last month’s trade prices, businesses can improve stock profitability by buying and selling using the latest retail prices.
 
To ensure retailers have the edge in an increasingly challenging and competitive market place, the tool also enables users to review competitor activity in seconds, with detailed filters and dynamic market views. And to make sure the industry’s most powerful market intelligence is always within reach, all of Retail Accelerator’s insight is available on any device 24/7, providing easy access whenever and wherever it’s needed.

For more information on Retail Accelerator, visit https://trade.autotrader.co.uk/products/retail-accelerator 

1 Based on Auto Trader internal data
2 Comscore MMX® Multi-Platform, Total Audience, Auto Trader, Average of Total Visits from Apr- Sept 2018, U.K.
3 Based on Auto Trader internal data
4 Based on Auto Trader internal data

Missed this week's webinar with special guest @vertumotors? Well fear not - the whole webinar is now available on demand at https://t.co/A8vB2i49FU https://t.co/fpMbEkaRgB
Driving long distances? Well the best car for the job is the @UKVolkswagen Golf which scooped the Best Car for Long Distances award at the Auto Trader New Car Awards 2020. Find out what owners said at https://t.co/TAtdeRojpZ https://t.co/4Sj9ANaFK6
For those looking for a 7 seater you can do no better than the @VolvoCarUK #XC90. That's according to the 181,000 car owners who voted it the best 7 seater in this year's Auto Trader New Car Awards! https://t.co/M7t1X3Ic9S https://t.co/csJOtcU63N
Exactly one week ago @MrRoryReid & @ErinBakerMotors announced the winners of the Auto Trader New Car Awards – revealing the best #newcars in the UK according to over 181,000 car owners! You can check out the #award winners at https://t.co/FMgf5HByCM #ThrowbackThursday https://t.co/CLdSORmOV0
Exactly one week ago when @MrRoryReid & @ErinBakerMotors announced the winners of the Auto Trader New Car Awards – revealing the best #newcars in the UK according to over 181,000 car owners! You can check out the #award winners at https://t.co/FMgf5HByCM #ThrowbackThursday https://t.co/SAFHIczDhl
#Dacia have done it once again! The @daciauk Duster once again won the Best Value New Car at the Auto Trader New Car Awards 2020 - an award they also took home in 2019! https://t.co/vf00Z0g60W https://t.co/rn5qZX59Gh
We've seen a record number of #newcar and van #leads with new car retailers enjoying a massive 91% monthly increase in leads! Discover the latest new car data and how to drive even more leads as we see demand continue to spike now > https://t.co/8l2Mkx0ldn
Big thanks to everyone who joined today's webinar and of course to our guest speaker @vertumotors!
Reminder that next week we'll be launching #ATHighlyRated! Retailers who met the criteria will be receiving a pack next week to promote their achievements to consumers. https://t.co/UJgS71ytoP
Over to @stuart_trader who reveals the result of our earlier poll - a majority discounting prices much less or maintaining pre-#covid19 approach https://t.co/t8PfkUzrtU

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