Press release

Auto Trader launches Retail Accelerator

Auto Trader replaces i-Control with the UK’s ‘most powerful’ forecourt management solution

At a time when overage stock is affecting nine out of 10 retailers and costing them an average of £24,2851 in lost profits each year, Auto Trader, the UK’s largest automotive marketplace for new and used cars has launched Retail Accelerator, the next iteration of its industry leading data-intelligence stock management tool, i-Control, which it will replace. 
 
It's development represents Auto Trader’s commitment to constantly improve and refine its products and services to ensure retailers have the most accurate picture of the live retail market. As part of this commitment, over the last three years the business has invested in its data science team, growing its data capabilities significantly.
 
Retail Accelerator is a complete forecourt management solution; the most powerful tool to sell more stock, faster and for more profit. It’s designed to complement a retailer’s own expertise by using the industry’s largest and most robust data set (which only a marketplace boasting 55 million multi-platform2 visits per month and an average of over 450,000 vehicles listed each day can offer) to inform every aspect of the retail process.
 
Commenting on the launch of Retail Accelerator, Auto Trader’s Director of Commercial Products, Karolina Edwards-Smajda, said:

“The growing sophistication of data and the algorithms required to analyse it is constantly evolving. However, we leverage the capabilities of our growing data science team to ensure our data-driven products are always at the very forefront of these changes. 
 
“We’re incredibly proud of the depth of data that we’re able to arm our customers with, and we work hard to provide the most accurate picture of today’s live retail market. The shift from focusing on a desirability metric to our new AT Retail Rating across our data-driven products is an example of how we continue to evolve our market intelligence.”
 
Building on the success of its predecessor, i-Control, Retail Accelerator takes a retailers’ business goals and creates a daily action plan aligned to their desired stock turn. It enables them to manage their stock inventory more effectively by constantly tracking changing market conditions and delivering proactive alerts on valuation changes, incorrect pricing and ageing stock, as well as dynamic performance reporting to improve their competitive position. And for dealer groups, this powerful insight is configurable at site, brand or group level and provides unique features to manage stock.
 
In the last year alone, overage stock has cost the industry in excess of over £290 million3 in lost profits. With the number of used car stock unsold after 60 days increasing from 32% in 2016 to 35%4 in 2018, the issue shows no signs of abating as retailers struggle to buy the stock for their area and price it correctly; the biggest contributing factors to slow stock turn.
 
Retail Accelerator monitors over 1.9 million vehicles each day, including 90,000 vehicle updates and an average of 19,000 vehicles added or removed from Auto Trader. Coupled with data from circa 450,000 trade used car listings every day, as well as additional dealer forecourt and website data, retailers can buy with confidence using the tool’s new AT Retail Rating insight. In addition to monitoring a fast-moving digital landscape, as the UK’s largest automotive marketplace, no other tool comes close to offering the same level of consumer intelligence.
 
It offers unrivalled insight on the latest buyer demand, market supply and days to sell. Rather than relying on last month’s trade prices, businesses can improve stock profitability by buying and selling using the latest retail prices.
 
To ensure retailers have the edge in an increasingly challenging and competitive market place, the tool also enables users to review competitor activity in seconds, with detailed filters and dynamic market views. And to make sure the industry’s most powerful market intelligence is always within reach, all of Retail Accelerator’s insight is available on any device 24/7, providing easy access whenever and wherever it’s needed.

For more information on Retail Accelerator, visit https://trade.autotrader.co.uk/products/retail-accelerator 

1 Based on Auto Trader internal data
2 Comscore MMX® Multi-Platform, Total Audience, Auto Trader, Average of Total Visits from Apr- Sept 2018, U.K.
3 Based on Auto Trader internal data
4 Based on Auto Trader internal data

25 hours later &the brilliant #TeamAutoTrader reached Croatia for @TrustFordUK #BreakoutForBen. Congratulations guys & massive well done to everyone involved in this great cause. If you'd like to donate & help raise funds for @BenSupport4Auto just visit: https://t.co/bOlmSpzI1N https://t.co/1SV5VQbUJy
It's been a long night for #TeamAutoTrader on the @TrustFordUK #BreakoutForBen as they try to get as far away as possible for @BenSupport4Auto. But where could they be...and where are they heading 🤔 Keep racking up those miles guys 🚙 https://t.co/p1RmNsY5Uj
And they're off! Border one done for #TeamAutoTrader in this year's @TrustFordUK #BreakoutForBen. Guesses welcome for where they're aiming for...🚗 https://t.co/PWU4eLTaCW
Good luck to everyone taking part in the @TrustFordUK #BreakoutForBen event tonight, especially the brilliant (& brave!) Auto Trader team. We can't wait to see how far everyone can get in 25 hours & how much is raised for the amazing @BenSupport4Auto https://t.co/T67MO99SYN
The latest findings from the Fastest Selling Index reveal that used Euro 6 diesels are bucking the trend seen in the new car market, making up half of the top 10 fastest turners. @SEATUK takes the top spot for fastest selling diesel & petrol. Read more https://t.co/wukyRJIc4y https://t.co/kZIosLwEBQ
With new car sales falling & Sept registrations under performing how do you maximise every opportunity to reach car buyers, generate incremental leads & win in your area of influence?Join our free #ATInsight webinar at 11am Friday to find out.Register here https://t.co/JV1hbWRBFK https://t.co/MTeDLB1fu3
T-minus 10 minutes until our free Market Report webinar, during which we'll be delving into the future of car retailing and the impact (and opportunities) changing consumer attitudes towards online purchase is and will have on the industry. Tune in here https://t.co/11QovV64xq https://t.co/tDQQ1TYR16
"It's essential that the government makes a commitment to outline a clear and beneficial deal in order to ensure our industry has what it needs to secure its future success.” @RMI_NFDA Chairman Peter Johnson at tonight's RMI Annual Dinner https://t.co/mkD6wEi5be
To mark #WorldMentalHealthDay2019 today, @BenSupport4Auto has launched its first ever whitepaper on the topic - one of the biggest issues affecting the industry's workforce & could cost employers up to £1.2bn a year. Download your free copy here: https://t.co/gR9ahHXt8Z https://t.co/5VAoNDLYCt
Well done and massive congratulations to everyone at @BCA_Auctions for winning Auction House of the Year at the @MotorTraderMag #MTIndAwards 2019 🥂🥂🥂 https://t.co/3lk60FsHRw

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

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