Press release

Auto Trader leads the market in accurate consumer valuations

More than one million are now sought each month – and requests are rising month-on-month.

  • Two million-plus retailer valuations complement this growing appetite among used car buyers
  • Auto Trader is the most trusted provider of consumer valuations, in a diverse marketplace
  • Auto Trader data is most closely aligned to sale prices, the price that matters to buyers and sellers

Auto Trader used car valuations are the most accurate of any online provider, the company has claimed today. Measured against actual retail prices, they reflect the reality of a dynamic marketplace and are increasingly seen as the natural benchmark for part-exchange, private sale and dealer retail values.

73% of consumer buyers expect Auto Trader to provide an accurate valuation for their car, compared with 34% for WhatCar? and 15% for WeBuyAnyCar, according to a survey undertaken in September 2014. And  data shows how much more closely Auto Trader has been tracking retail prices compared with providers like CAP, using half a million data points from sources like autotrader.co.uk, as well as intelligence supplied by15 fleet & leasing companies and six auctions houses, including BCA.

Following the launch of consumer valuations in January 2015, Auto Trader has quickly become the most prolific online provider. In just three months volumes have soared to over one million a month. In March 2015 the site hosted X valuations, compared with X in February a rise of X %.

The figures complement more than two million valuations sought by retailer partners. In addition, more than 1,000 retailers are now using Auto Trader valuations to power i-Control, the intelligence tool that helps source the right cars at the right price, to manage forecourts in line with live market changes and to sell cars quickly, accelerating stock turn and boosting profitability.

“Nearly two thirds of all used car transactions involve cars listed on Auto Trader, and there is a clear appetite for us to provide tools like valuations to help buyers begin realistic negotiations with a dealer,” said Auto Trader’s Tim Peake. “We are proud to be the premier valuations provider in the retail market and believe the price at which cars are actually sold is the benchmark by which valuation accuracy should be judged. In a market in which transparency is king, comparisons with existing suppliers or outmoded valuation methods are just no longer valid.

For all trade media enquiries, please contact:

Nigel Wonnacott, PR Director at JJ Marketing, on 07802 483 971 or nigel.wonnacott@jjmarketing.co.uk

25 hours later &the brilliant #TeamAutoTrader reached Croatia for @TrustFordUK #BreakoutForBen. Congratulations guys & massive well done to everyone involved in this great cause. If you'd like to donate & help raise funds for @BenSupport4Auto just visit: https://t.co/bOlmSpzI1N https://t.co/1SV5VQbUJy
It's been a long night for #TeamAutoTrader on the @TrustFordUK #BreakoutForBen as they try to get as far away as possible for @BenSupport4Auto. But where could they be...and where are they heading 🤔 Keep racking up those miles guys 🚙 https://t.co/p1RmNsY5Uj
And they're off! Border one done for #TeamAutoTrader in this year's @TrustFordUK #BreakoutForBen. Guesses welcome for where they're aiming for...🚗 https://t.co/PWU4eLTaCW
Good luck to everyone taking part in the @TrustFordUK #BreakoutForBen event tonight, especially the brilliant (& brave!) Auto Trader team. We can't wait to see how far everyone can get in 25 hours & how much is raised for the amazing @BenSupport4Auto https://t.co/T67MO99SYN
The latest findings from the Fastest Selling Index reveal that used Euro 6 diesels are bucking the trend seen in the new car market, making up half of the top 10 fastest turners. @SEATUK takes the top spot for fastest selling diesel & petrol. Read more https://t.co/wukyRJIc4y https://t.co/kZIosLwEBQ
With new car sales falling & Sept registrations under performing how do you maximise every opportunity to reach car buyers, generate incremental leads & win in your area of influence?Join our free #ATInsight webinar at 11am Friday to find out.Register here https://t.co/JV1hbWRBFK https://t.co/MTeDLB1fu3
T-minus 10 minutes until our free Market Report webinar, during which we'll be delving into the future of car retailing and the impact (and opportunities) changing consumer attitudes towards online purchase is and will have on the industry. Tune in here https://t.co/11QovV64xq https://t.co/tDQQ1TYR16
"It's essential that the government makes a commitment to outline a clear and beneficial deal in order to ensure our industry has what it needs to secure its future success.” @RMI_NFDA Chairman Peter Johnson at tonight's RMI Annual Dinner https://t.co/mkD6wEi5be
To mark #WorldMentalHealthDay2019 today, @BenSupport4Auto has launched its first ever whitepaper on the topic - one of the biggest issues affecting the industry's workforce & could cost employers up to £1.2bn a year. Download your free copy here: https://t.co/gR9ahHXt8Z https://t.co/5VAoNDLYCt
Well done and massive congratulations to everyone at @BCA_Auctions for winning Auction House of the Year at the @MotorTraderMag #MTIndAwards 2019 🥂🥂🥂 https://t.co/3lk60FsHRw

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience