Press release

Auto Trader leads the market in accurate consumer valuations

More than one million are now sought each month – and requests are rising month-on-month.

  • Two million-plus retailer valuations complement this growing appetite among used car buyers
  • Auto Trader is the most trusted provider of consumer valuations, in a diverse marketplace
  • Auto Trader data is most closely aligned to sale prices, the price that matters to buyers and sellers

Auto Trader used car valuations are the most accurate of any online provider, the company has claimed today. Measured against actual retail prices, they reflect the reality of a dynamic marketplace and are increasingly seen as the natural benchmark for part-exchange, private sale and dealer retail values.

73% of consumer buyers expect Auto Trader to provide an accurate valuation for their car, compared with 34% for WhatCar? and 15% for WeBuyAnyCar, according to a survey undertaken in September 2014. And  data shows how much more closely Auto Trader has been tracking retail prices compared with providers like CAP, using half a million data points from sources like autotrader.co.uk, as well as intelligence supplied by15 fleet & leasing companies and six auctions houses, including BCA.

Following the launch of consumer valuations in January 2015, Auto Trader has quickly become the most prolific online provider. In just three months volumes have soared to over one million a month. In March 2015 the site hosted X valuations, compared with X in February a rise of X %.

The figures complement more than two million valuations sought by retailer partners. In addition, more than 1,000 retailers are now using Auto Trader valuations to power i-Control, the intelligence tool that helps source the right cars at the right price, to manage forecourts in line with live market changes and to sell cars quickly, accelerating stock turn and boosting profitability.

“Nearly two thirds of all used car transactions involve cars listed on Auto Trader, and there is a clear appetite for us to provide tools like valuations to help buyers begin realistic negotiations with a dealer,” said Auto Trader’s Tim Peake. “We are proud to be the premier valuations provider in the retail market and believe the price at which cars are actually sold is the benchmark by which valuation accuracy should be judged. In a market in which transparency is king, comparisons with existing suppliers or outmoded valuation methods are just no longer valid.

For all trade media enquiries, please contact:

Nigel Wonnacott, PR Director at JJ Marketing, on 07802 483 971 or nigel.wonnacott@jjmarketing.co.uk

Discover what we are doing to keep #consumers engaged with our platformin order to help #cardealers build their #salespipeline in our latest blog post from our COO Catherine Faiers - https://t.co/t4Sv4m9YjB #cornonavirus #consumerbehaviour https://t.co/7LTGzvyJSN
Join us for an Auto Trader Insights webinar where we will be discussing the current trends we are seeing across the #automotive market as we continue to navigate our way through the #coronavirus outbreak. https://t.co/AxxdZtR7i0 https://t.co/uzTeeCtzHm
On yesterday's customer webinar we highlighted that whilst consumers might not be able to visit dealerships, a variety of metrics indicate there's still consumer demand. If you missed the session, which included @ASE_Global's @mikejonesase, catch up here https://t.co/7qLr0Tz3hT https://t.co/LBGALeheWT
We brought forward the launch of our new #marketintelligence tool, AT Market Insight, to ensure #cardealers can keep up with the changing market conditions in these turbulent times. Discover how you can use this new tool now in our latest blog post. https://t.co/50K8rBG2Xi https://t.co/Cc3rZFAk8f
30 minutes left until today's webinar! Register now to hear the latest advice on what options #cardealers have during #coronavirus. Even if you cant make it we will send you the recording https://t.co/vr0dwQTD3J https://t.co/VuIea3MFoK
Have you signed up to our next weekly webinar? We'll be talking through what options #cardealers have amidst the #coronavirus. Tune in tomorrow at 10am and if you can't make it, sign up and we will send you the recording. https://t.co/vr0dwQTD3J https://t.co/omXRjB386q
Last week our #Data & #Insight Director, @therickw joined our webinar to talk retailers through key market observations he had made. Well, we’ve invited him back to share another update to see if the story has changed. https://t.co/KcGC6O2nom https://t.co/AcvcSqSpo1
Great to see people coming up with innovative ways of keeping busy during #lockdown... https://t.co/sv7G0osaLd
Start the week off right with @MarcThornboroug's latest tips on practical things retailers can be doing now to help build that #salespipeline whilst #workingremotely https://t.co/NKxMkK5qbv https://t.co/xpYaTQbWfo
In next week's webinar, we'll be asking our expert panel 'What options do retailers have amidst COVID-19?' Discussions will include furlough for employees & funding for self-employed retailers. Submit your questions when you register: https://t.co/fifT2NvFOB https://t.co/u6YMY1HQB4

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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