Press release

Auto Trader publishes Best Bike Awards 2015 shortlist

Shortlist announced for second annual Auto Trader Best Bike Award 2015.

  • Winner selected by panel of motorcycle experts next month
  • Auto Trader Editor-in-chief, Jon Quirk will visit winners to present award
  • Auto Trader is the UK’s biggest motorcycle marketplace

Auto Trader – the largest online marketplace for new and used cars and motorcycles – has published a shortlist for its Best Bike Awards for 2015. The winner will be selected by a panel of motorcycle experts next month, and presented with their award during a visit by Auto Trader Editor-in-chief – Jon Quirk.

Launched last year, the awards are already established as a signature of excellence from the UK’s biggest marketplace for motorcycles. Experts from Auto Trader Bikes have ridden hundreds of miles, testing every new bike on sale in the UK to shortlist category winners, carefully whittling down the entrants to find the winning bike; worthy of the prestigious title of Best Bike of 2015.

Commenting on the shortlist, Editor-in-chief – and keen biker – Jon Quirk, said: “It has been a vintage year for new motorcycles and that’s reflected by the rise in new bike registrations across multiple categories. As of October, there are already 10,000 more new bikes on our roads compared to last year, which is great news for an industry we are passionate about supporting. We hope the Best Bike Awards continue to help Britain’s bike-buying public, as well as convince more people to the benefits of two wheels.”

The judging panel has now been confirmed:

  • Jon Quirk: Editor-in-Chief of Auto Trader, road rider, customiser and committed to helping everybody find their dream bike.
  • Rob Morphet: Launched Auto Trader Bikes in 1996, a key protagonist in its successful shift to digital, and a passionate supermoto rider.
  • David Burton: Founding editor of independent motorcycle magazine Esses, road rider, prolific designer, tea drinker.
  • Phil West: One of the UK’s most authoritative, respected and long established motorcycling journalists. Now a senior road tester for Auto Trader Bikes.

Bikes shortlisted for the awards are as follows. More information will be available on the forthcoming Best Bikes 2015 website:

Categories and shortlisted bikes:

Best AM

Aprilia SR 50 R Boation Falcon R Peugeot Django 50cc

Best A1

Honda CB125F

KTM RC 125

Yamaha MT-125

Best A2

BMW G 650 GS Honda CBR500R Yamaha MT-07

Best Scooter

GTS 300 Super

Peugeot Django 150cc

Vespa Primavera 125cc

Best Commuter

BMW C-Evolution

Honda NC750X

Triumph Bonneville

Best Enduro

Honda CRF250L

KTM Freeride 350

KTM 350 EXC-F

Best Naked

BMW R 1200 R

Triumph Street Triple Rx

Yamaha MT-07

Best Retro

BMW R nineT

Ducati Scrambler

Indian Scout

Best Sports

BMW S 1000 RR

Kawasaki Ninja H2

Yamaha R1

Best Adventure

BMW R 1200 GS

KTM 1290 Super Adventure

Yamaha MT-07 Tracer

Best Tourer

BMW S 1000 XR

Ducati Multistrada S

Kawasaki Z1000 SX

Best Cruiser

Harley-Davidson Street Glide

Indian Chief Dark Horse Yamaha V-MAX

About Auto Trader:

Auto Trader Group plc is a 100% digital business having successfully completed the transition from a print title in 2013. Auto Trader sits at the heart of the UK’s vehicle buying process and operates the UK’s largest digital automotive marketplace.

Auto Trader’s primary activity is to help vehicle retailers compete effectively on the Marketplace in order to sell more vehicles, faster. The Marketplace brings together the largest and most engaged consumer audience. Autotrader.co.uk attracts around 44.5 million monthly cross-platform visits on its sites, with around 68% of visits coming through mobile devices, with the largest pool of vehicle sellers (listing more than 400,000 cars each day). In fact, over 80% of all time spent on classified sites is spent on Auto Trader. The Group does not buy or sell any vehicles itself.

Auto Trader has around 92% prompted brand awareness in the UK, with 80% of UK retailer forecourts advertising via the website and around 65% of UK used car transactions involving cars listed on autotrader.co.uk.

Auto Trader’s market-leading position enables it to generate and collect large amounts of data on the UK’s automotive marketplace and leverage it to create a suite of services that allow retailers to:

  • BUY – buy the right vehicles, at the right price
  • MARKET – market their brands and businesses effectively in the digital world
  • SELL- sell more vehicles through advertising on the UK’s largest digital automotive marketplace
  • MANAGE – optimise their stock turn and vehicle margin.

For media enquiries, please contact:

Laura Biss, JJ Marketing: laura.biss@jjmarketing.co.uk

'It is estimated to be seen or heard a total of 541 million times by nearly three quarters (74%) of the UK’s adult population'. Take a read of this @AMchatter story to hear how our new ad campaign is driving millions of new car buyers to our marketplace https://t.co/swsCNal9jM
Find out how with just a few tweaks to their pricing strategy, this @AudiUK retailer became the best performer within their brand for new car leads on Auto Trader. Discover how we can help you sell your brand new stock: https://t.co/Zsb9UUlb4i https://t.co/YLrU3I7Ctn
Looking forward to a great #CDX19. A very strong line up this morning on the Live Stage, with Daksh Gupta, John O'Hanlon and John Tordoff sharing their insights on the market https://t.co/cGIPwY2NXk
With lots of jargon, media noise, technical reviews & friendly advice consumers often find the new car journey a confusing one. As depicted in our new marketing campaign we're making it simpler for consumers to find & buy your brand new cars. Find out more https://t.co/wB57otWG4K https://t.co/5cLBiRGiWy
Tonight we'll be launching our brand new marketing campaign designed to reinforce our position as the number one destination for new cars. Tune in to ITV1 at 8pm tonight to see how we'll be driving millions of new car buyers to our marketplace #silencethesquawk https://t.co/mWYtqd1DUR
According to the latest fastest selling cars data the 2012 @forduk Focus estate was the quickest used car to leave forecourts in May taking an average of 18 days to sell. Our search data also shows estates were the most searched for body type last month https://t.co/pVpoqFJbPX https://t.co/NUhWgyvtc4
We're looking forward to tomorrow's #ATAwards judging day. An incredible panel of retail, automotive, digital, advertising & culture experts will be scrutinising this year's self-nomination entries to determine the 'best of the best' retailers. Good luck! 🤞 https://t.co/LCYZYNjqew
Over 100,000 brand new cars are unadvertised. If you’re a franchise retailer & want to take your brand new stock out of hiding, we can help put it in front of the UK’s largest audience of buyers. Request a demo or get in touch to start advertising today https://t.co/Zsb9UUlb4i https://t.co/Y4kHq001MF
With UK car production plummeting, our editorial director @ErinBakerMotors was invited to join the @bbc5live Drive team yesterday to discuss the impact of #Brexit, economic uncertainty & the rise of EVs on the market. You can take a listen here (1:52 in) https://t.co/xmblW2BPoJ https://t.co/S283jiLt66
Over 100k brand new cars are unadvertised. With millions of visits each month we can help your brand new stock reach a huge audience of buyers. Have a listen to how @SwanswayGroup is revealing its brand new cars on Auto Trader. To find out more visit https://t.co/Zsb9UUlb4i https://t.co/ONRDgVaaVV

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience