The UK car retailing market is facing unprecedented levels of uncertainty. As the UK’s leading automotive marketplace, we have chosen to act in what we believe is a responsible way to protect our customers, who are key stakeholders in our business.
Today, we will be contacting our customers to let them know we are doing two things immediately to support them. First, we will not charge our retailer customers for their advertising packages during April. Second, we will allow our customers to defer payment of their March costs by 30 days.
We have chosen this approach not in response to immediate pressures on our business, but rather to continue to support an industry that we have supported for the past 40 years, and one which has supported us.
Nathan Coe, Auto Trader Group Plc’s Chief Executive Officer, commented: “In these unprecedented times, we have made this decision because it is the right thing to do for our industry, for our customers, and for our business.
“It remains important for retailers to advertise their stock online as people are still buying cars and if they can’t see those cars, it will be even harder for retailers to make sales.
“It is equally important that we continue to prioritise the wellbeing and safety of our people, and we are taking all necessary action to ensure that they are receiving the support they need to continue to serve our customers.”
Auto Trader Account Managers are now working from home but are still on the phone and fully available to support our customers through this time.
About Auto Trader
Auto Trader Group plc is the UK and Ireland's largest digital automotive marketplace. Auto Trader sits at the heart of the UK's vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 100 Index.
The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts circa 50 million monthly cross platform visits each month, with over 70% of visits coming through mobile devices.
The marketplace also has the largest pool of vehicle sellers (listing around 450,000 cars each day). Around 80% of UK automotive retailers advertise on autotrader.co.uk.
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