Press release

Auto Trader response to COVID-19 situation

The UK car retailing market is facing unprecedented levels of uncertainty. As the UK’s leading automotive marketplace, we have chosen to act in what we believe is a responsible way to protect our customers, who are key stakeholders in our business. 

Today, we will be contacting our customers to let them know we are doing two things immediately to support them.  First, we will not charge our retailer customers for their advertising packages during April.  Second, we will allow our customers to defer payment of their March costs by 30 days.

We have chosen this approach not in response to immediate pressures on our business, but rather to continue to support an industry that we have supported for the past 40 years, and one which has supported us.

Nathan Coe, Auto Trader Group Plc’s Chief Executive Officer, commented: “In these unprecedented times, we have made this decision because it is the right thing to do for our industry, for our customers, and for our business.

“It remains important for retailers to advertise their stock online as people are still buying cars and if they can’t see those cars, it will be even harder for retailers to make sales.

“It is equally important that we continue to prioritise the wellbeing and safety of our people, and we are taking all necessary action to ensure that they are receiving the support they need to continue to serve our customers.”

Auto Trader Account Managers are now working from home but are still on the phone and fully available to support our customers through this time.  

About Auto Trader

Auto Trader Group plc is the UK and Ireland's largest digital automotive marketplace. Auto Trader sits at the heart of the UK's vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 100 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts circa 50 million monthly cross platform visits each month, with over 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing around 450,000 cars each day). Around 80% of UK automotive retailers advertise on autotrader.co.uk.

For all media enquiries, please contact:

Laura Harvey | laura.harvey@autotrader.co.uk | 07990 828856

According to our latest pricing snapshot, the strong growth in used car prices has continued into September. The average cost of a used car grew 7.4% YoY last week, marking 19 weeks of consecutive growth. Read the results in full here: https://t.co/TX88xlBOpU https://t.co/xEszb3JolF
In our latest blog post - we speak with Rob Keenan, joint MD at @DriveVauxhall about how the last 6 months have been for the franchise group and what lessons they have learnt that they have implemented through the 70’s plate change. https://t.co/FJefiRvQrU
A perfect review score isn’t everything. Most buyers trust reviews more when they can see a mix of reviews along with how the retailer handled the customers feedback. Which begs the question, how much emphasis do you place on reviews and are you responding to each one? https://t.co/0OFqGVrEJb
Sourcing stock is one of the main challenges retailers face right now. That’s why it’s critical to be diversifying your stock profile – something that has been key to @DriveVauxhall managing to keep stock flow at normal levels through these challenging times! #atinsightoftheday https://t.co/CWBIOeCKDp
Be sure to register for our next webinar where Nathan Coe, CEO, Auto Trader will be speaking with @MarshallMotorGp. This is not one to be missed so register now - https://t.co/lWu984OeRI https://t.co/fnnG3OgNWM
Now it's over to @chrispenny222 who has announced he has man flu (not covid)! He's also hear to announce our new masterclass programme... https://t.co/NPyRXsRxWV
Huge thanks to Rob and @DriveVauxhall for joining our #webinar today. We'll be sharing the interview on our blog tomorrow so stay tuned!
Over to our interview with Robert Keenan, Managing Director of @DriveVauxhall - we've been looking forward to this one! https://t.co/OzSEigKg2J
Over to @MarcThornboroug for a few key updates! https://t.co/guf1A9dX1n
On to pricing now where we're seeing petrol and diesel prices up by 8% with #alternativefuel vehicles seeing a slight decline in prices.

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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