Press release

Auto Trader Retail Price Index | November 2020

Lockdown has little impact on used car prices, as growth remains strong

 

According to the latest data from Auto Trader’s Retail Price Index, which is based on pricing analysis of circa 900,000 vehicles, the average price of a used car was £14,041 in November, which on a like-for-like basis is an 8.5% year-on-year (YoY) increase. Whilst prices have increased consecutively for eight months, the rate of growth eased very slightly last month, slowing from 8.6% in October.

The strong price performance reflects the high levels of consumer demand in the market. Despite the forecourt closures in England and tightening restrictions across the UK, there were 52.9 million visits to Auto Trader last month, which represents a 14.4% increase on November 2019. Underpinning the level of demand in the market, advert views increased 8.9% YoY, whilst the number of leads grew 20% above the same period last year, indicating lockdown has done little to slow buyers’ desire to purchase their next car.

Retailers hold firm with pricing

Testament to the strength of the market the number of retailers making price changes and the value of price adjustments remains lower than pre-COVID levels. Circa 2,145 retailers made price changes last month, which was 12% fewer than in November 2019 (2,444), whilst the average daily reduction was -£293; 8% less than the same time last year (-£317). The average number of cars being changed each day was 13,818, which is significantly fewer than the 17,500 – 24,000 adjusted during normal trading conditions.

Petrol price growth eases as supply overtakes demand

Looking at the pricing data on a more granular level, we can see the influence supply and demand dynamics have on used car prices. Last month the rate of growth for used petrol vehicles began to ease for the first time in 12 months, albeit marginally, slowing from 9.0% YoY in October to 8.8% (£12,682). It’s due in part to the supply of used petrol cars in the market (5.7% YoY) overtaking levels of consumer demand (0.2% YoY).

Conversely, whilst the levels of demand and supply for diesels both contracted in November, average prices continued their steep trajectory, increasing from 8.8% YoY in October to 9.2%. This is because whilst demand fell -6.7% YoY, the rate of contraction for supply was even steeper, dropping -7.8% on November 2019.  

Commenting on the results, Auto Trader’s director of data and insight, Richard Walker, said: “Despite thousands of retailers across the UK either having to close their forecourts or facing tighter restrictions, used car prices remain exceptionally strong, which even under normal trading conditions would be impressive. It’s particularly reassuring to see retailers hold firm with their pricing, reflecting a strong degree of confidence in the health of the market. We share retailers’ confidence and believe the outlook for the months ahead is positive. We’re continuing to see significant levels of consumer demand, in part driven by the growing aversion to public transport.”  

 Used hatchbacks and MPVs see largest sticker price growth

Like-for-like prices continued to show strong growth across all age groups in November, with those aged over 15 years recording the highest rate of growth at 17.5% YoY (£4,760). It was followed closely by vehicles aged between 10-15 years, increasing 17.0% (£4,503). Interestingly, the same age group (10-15 years) saw the biggest monthly drop in levels of demand, falling from a healthy 2.3% YoY in October, to -11.1% YoY in November.

All body types recorded an increase in average prices last month, with hatchbacks recording the highest rate of growth, up 12.5% YoY (£9,309), followed by MPVs, which grew 10.01% (£9,642). Despite the price growth however, demand for used hatchbacks fell -5.9% YoY, versus a 6.8% increase in supply. It marks the first-time levels of demand for hatchbacks have contracted since May of this year. SUVs continue their run as the most popular body type, with demand increasing 6.4% YoY (£19,214).

Both premium and volume brands saw average prices grow in November, increasing 8.3% YoY (£20,827) and 12.2% (£9,253) respectively. However, the rate of growth for volume cars eased slightly, slowing from 12.6% YoY in October, to 12.2% in November. As observed elsewhere in the market, this is due to the imbalance of supply and demand; demand for volume cars contracted for the first time in six months, dropping -10.3%, whilst supply did the opposite, increasing for the first time since May 2020.

 Sue Robinson, NFDA Chief Executive, added: “Despite the lockdown and additional restrictions facing dealers across the UK, it is encouraging that used car prices have remained buoyant in line with consumer demand. Positively, the number of retailers adjusting their stock as well as the volume of cars whose price is being adjusted are both significantly lower than pre-COVID 19 levels, which shows dealers’ resilience and confidence. We look forward to a strong December.”

 

-ENDS-

About the Retail Price Index

The Auto Trader Retail Price Index is published monthly and provides an overview of the latest price and search data from our marketplace. Our team of data scientists monitor hundreds of thousands of vehicles each day, including 90,000 vehicle updates and an average of 19,000 vehicles added or removed from Auto Trader. Coupled with data from circa 450,000 trade car listings every day, as well as additional retailer forecourts and website data (OEM, fleet and leasing disposal prices and pricing data from over 3,000 car dealership websites and data from major auction houses across the UK), ensuring the Index is an accurate reflection of the live retail market.

As of March 2020, the methodology for the Auto Trader Retail Price Index was adapted based on re-segmentation of our data. We have regrouped car segments into more meaningful classifications of the different types of vehicles that consumers buy, from an even greater depth of data than before. As we now have a more detailed dataset, we have restated figures for prior periods to reflect the change in methodology.

Our latest Retailer Performance Masterclass on distance selling is now live. Take the module now to become an expert on all things distance selling > https://t.co/Wm6Ve34Tf1 https://t.co/TVqYfZdDJy
Register now for next week’s webinar where we’ll be revealing how to keep buyers locked into your adverts for longer along with an update on the wholesale market from @dealerauction1. Register now at https://t.co/fRY30yjrUU https://t.co/H1VUtOHteP
Our latest pricing data, based on the 510,000 vehicles currently available on our marketplace, shows that used car prices continue to record strong levels of growth – up 7.7% YoY – despite the current lockdown measures in place. https://t.co/SVtIcJmKq5
In our latest blog, we’ve pulled together our top tips for making sure you’re digital forecourt is attracting as many buyers as possible. Click below to find out more 👇https://t.co/ssr5eAs64R
Although 2021 hasn’t started the way we would have hoped, we’re still seeing high demand for vans, with January audience so far up 39% versus the same time last year. Find out more in our latest blog 👇 https://t.co/dxDDCqPR7l
Our Data & Insight Director @therickw shares our latest audience insights, including how many visitors, ad views and leads we have seen since the start of 2021. https://t.co/4CJ0pNun49
It's the final day of @AMchatter #AMLVirtual. Be sure to check out the virtual and listen in to their expert speakers 👇 https://t.co/Jr38eTuWKq
Closing off today's webinar, @stuart_trader announces the launch of our next (and very topical) #RPMAccredited module on Distance Selling. Find out more and become accredited now > https://t.co/Wm6Ve34Tf1 https://t.co/UUpT9NlIaR
Nona Bowkis from @Lawgistics_UK is now on to answer your questions. She kicks off by confirming that everything paid by the consumer, including a warranty, has to be refunded in the event of a return within the 14 day cooling off period. https://t.co/mEtXKnB1Cw
Last week we asked retailers if they were operating click & collect or home delivery with 94% indicating they have and this week we can see that 79% have seen success. https://t.co/HqLuUGEYCi

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience