The BMW 3 Series was the most searched for car in the UK last year, according to Auto Trader – the UK’s largest online marketplace for new and used cars.
Closely followed by the Volkswagen Golf, UK car buyers searched for the BMW 3 Series more than any other car in 2015. The BMW model also topped most regional tables across the UK, including London and Manchester.
With an average of 43 million cross-platform visits to the marketplace each month, Auto Trader’s most searched list gives a clear insight into the UK’s appetite for new and used cars, with 2015 showing significant demand for premium car brands.
Auto Trader Editor in Chief, Jon Quirk, said “As we’ve seen previous years, the BMW 3 series has proven it is the undisputed king of the compact executive class, but it’s also interesting to see how dominant the premium car brands have been in both our national and regional searches. New car sales remain in strong health, supported by the availability of cheap finance via personal contract purchase (PCP), and this has allowed consumers to research and subsequently buy these more expensive, upmarket cars.”
Auto Trader’s top ten most searched for cars in 2015
Notes to Editors:
About Auto Trader
Auto Trader Group plc is a 100% digital business having successfully completed the transition from a print title in 2013. Auto Trader sits at the heart of the UK’s vehicle buying process and operates the UK’s largest digital automotive marketplace.
Auto Trader’s primary activity is to help vehicle retailers compete effectively on the Marketplace in order to sell more vehicles, faster. The Marketplace brings together the largest and most engaged consumer audience. Autotrader.co.uk attracts around 43 million monthly cross-platform visits on its sites, with around 68% of visits coming through mobile devices, with the largest pool of vehicle sellers (listing more than 400,000 cars each day). In fact over 80% of all time spent on classified sites is spent on Auto Trader. The Group does not buy or sell any vehicles itself.
Auto Trader has around 92% prompted brand awareness in the UK, with 80% of UK retailer forecourts advertising via the website and around 65% of UK used car transactions involving cars listed on autotrader.co.uk.
Auto Trader’s market-leading position enables it to generate and collect large amounts of data on the UK’s automotive marketplace and leverage it to create a suite of services that allow retailers to:
- BUY – buy the right vehicles, at the right price
- MARKET – market their brands and businesses effectively in the digital world
- SELL- sell more vehicles through advertising on the UK’s largest digital automotive marketplace
- MANAGE – optimise their stock turn and vehicle margin.
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Laura.firstname.lastname@example.org Laura Harvey, Head of Communications