Over 2 million visits everyday following reopening of showrooms in England
Since showrooms were allowed to open on Monday (1st June), Auto Trader’s audience has risen to an average of over two million cross platform visits a day. If you look at Saturday’s performance alone, that’s an increase of 37% week-on-week.
Car buyers are also spending more time researching cars on the UK’s largest automotive marketplace, spending an average of over 20 million hours every day. Our research has pointed to a lot of pent up demand, and a market that was paused. Now that the market is open it’s encouraging that this interest is translating into action.
There’s also a high level of demand in the countries where showrooms are still closed, we saw the highest daily total of unique visitors for 2020 from Northern Ireland, Scotland and Wales to our marketplace in May, suggesting the trend for pent up demands exists across the UK as a whole. The number of leads sent to retailers during the month of May in those regions has also increased by 42% vs. May 2019. All of which is good news as showroom doors reopen in Northern Ireland today and other regions are set to follow in the coming weeks.
Richard Walker, Data and Insight Director at Auto Trader, said:
“Car buyers are sending a huge amount more leads to retailers – we used to talk about buyers not needing to leave a digital footprint, and just turning up at forecourts, and whilst this is still possible, it is a lot less likely. Instead, the vast majority of buyers will choose to make online or telephone enquiries – in fact on Monday alone, leads were up 88% year-on-year, a clear sign of the pent-up demand.
“Retailers have needed to adjust their business models and adapt to the new COVID related health and safety measures. We’ve certainly seen many increasing their digital offerings, with home delivery services, online deposits and video walk arounds.”
About Auto Trader
Auto Trader Group plc is the UK and Ireland's largest digital automotive marketplace. Auto Trader sits at the heart of the UK's vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 100 Index.
For more information, please visit https://plc.autotrader.co.uk/
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