Press release

Auto Trader sees record audience levels in the first week of English showrooms reopening

Over 2 million visits everyday following reopening of showrooms in England

Since showrooms were allowed to open on Monday (1st June), Auto Trader’s audience has risen to an average of over two million cross platform visits a day. If you look at Saturday’s performance alone, that’s an increase of 37% week-on-week.

Car buyers are also spending more time researching cars on the UK’s largest automotive marketplace, spending an average of over 20 million hours every day. Our research has pointed to a lot of pent up demand, and a market that was paused. Now that the market is open it’s encouraging that this interest is translating into action.

There’s also a high level of demand in the countries where showrooms are still closed, we saw the highest daily total of unique visitors for 2020 from Northern Ireland, Scotland and Wales to our marketplace in May, suggesting the trend for pent up demands exists across the UK as a whole. The number of leads sent to retailers during the month of May in those regions has also increased by 42% vs. May 2019. All of which is good news as showroom doors reopen in Northern Ireland today and other regions are set to follow in the coming weeks.

Richard Walker, Data and Insight Director at Auto Trader, said:

“Car buyers are sending a huge amount more leads to retailers – we used to talk about buyers not needing to leave a digital footprint, and just turning up at forecourts, and whilst this is still possible, it is a lot less likely. Instead, the vast majority of buyers will choose to make online or telephone enquiries – in fact on Monday alone, leads were up 88% year-on-year, a clear sign of the pent-up demand.

 “Retailers have needed to adjust their business models and adapt to the new COVID related health and safety measures. We’ve certainly seen many increasing their digital offerings, with home delivery services, online deposits and video walk arounds.”

-ENDS-

About Auto Trader

Auto Trader Group plc is the UK and Ireland's largest digital automotive marketplace. Auto Trader sits at the heart of the UK's vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 100 Index.

For more information, please visit https://plc.autotrader.co.uk/

For all media enquiries, please contact:

Andrew Nankervis | Andrew.nankervis@autotrader.co.uk

Missed this week's webinar with special guest @vertumotors? Well fear not - the whole webinar is now available on demand at https://t.co/A8vB2i49FU https://t.co/fpMbEkaRgB
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For those looking for a 7 seater you can do no better than the @VolvoCarUK #XC90. That's according to the 181,000 car owners who voted it the best 7 seater in this year's Auto Trader New Car Awards! https://t.co/M7t1X3Ic9S https://t.co/csJOtcU63N
Exactly one week ago @MrRoryReid & @ErinBakerMotors announced the winners of the Auto Trader New Car Awards – revealing the best #newcars in the UK according to over 181,000 car owners! You can check out the #award winners at https://t.co/FMgf5HByCM #ThrowbackThursday https://t.co/CLdSORmOV0
Exactly one week ago when @MrRoryReid & @ErinBakerMotors announced the winners of the Auto Trader New Car Awards – revealing the best #newcars in the UK according to over 181,000 car owners! You can check out the #award winners at https://t.co/FMgf5HByCM #ThrowbackThursday https://t.co/SAFHIczDhl
#Dacia have done it once again! The @daciauk Duster once again won the Best Value New Car at the Auto Trader New Car Awards 2020 - an award they also took home in 2019! https://t.co/vf00Z0g60W https://t.co/rn5qZX59Gh
We've seen a record number of #newcar and van #leads with new car retailers enjoying a massive 91% monthly increase in leads! Discover the latest new car data and how to drive even more leads as we see demand continue to spike now > https://t.co/8l2Mkx0ldn
Big thanks to everyone who joined today's webinar and of course to our guest speaker @vertumotors!
Reminder that next week we'll be launching #ATHighlyRated! Retailers who met the criteria will be receiving a pack next week to promote their achievements to consumers. https://t.co/UJgS71ytoP
Over to @stuart_trader who reveals the result of our earlier poll - a majority discounting prices much less or maintaining pre-#covid19 approach https://t.co/t8PfkUzrtU

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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