Press release

Auto Trader's Erin Baker wins Automotive Editor of the Year at Newspress Awards 2019

Auto Trader's editorial director scoops prestigious automotive journalism award

Erin Baker, Auto Trader’s Editorial Director, has received the prestigious Automotive Editor of the Year award at the 2019 Newspress Awards, marking the first time ever a woman has won the title.  

Now in its fourth year, the Newspress Awards celebrates excellence in automotive journalism and public relations. Erin secured her win thanks to what the judges described as a combination of tenacity, hard work and creativity, which have helped increase article views on Auto Trader by 66% and dwell time by 13%.

Above all, it was her bold approach to editing that set her apart from her fellow nominees of talented editors.

Erin’s long-held determination to improve female representation in the automotive and lifestyle press, and to move away from traditional male-centric content, was the perfect fit with Auto Trader’s commitment to diversity and inclusion. Since joining the business in October 2017, Erin has introduced a number of editorial initiatives to help ‘tip the balance back’ towards a more gender neutral industry, including the REV Test: a web TV series led by an all-female editorial review team (Rachael Hogg, Erin, and former racing driver, Vicki Butler-Henderson).   

Outside of her role at Auto Trader, Erin is an accomplished automotive journalist contributing to a variety of specialist and lifestyle press, including writing Marie Claire’s first ever series of car reviews.  

Commenting on her win, Erin said:I’m thrilled to have won the Automotive Editor of the Year award. Auto Trader has worked hard to make sure its editorial content is both informative and engaging, so I’m pleased the industry has recognised our endeavours.

I’m also proud to be the first female motoring journalist to accept this award. There are 11.8m female motorists in the UK: women are increasingly important automotive consumers, with strong opinions and spending power; they should be reflected in the media they watch, listen to and engage with.”

Missed this week's webinar with special guest @vertumotors? Well fear not - the whole webinar is now available on demand at https://t.co/A8vB2i49FU https://t.co/fpMbEkaRgB
Driving long distances? Well the best car for the job is the @UKVolkswagen Golf which scooped the Best Car for Long Distances award at the Auto Trader New Car Awards 2020. Find out what owners said at https://t.co/TAtdeRojpZ https://t.co/4Sj9ANaFK6
For those looking for a 7 seater you can do no better than the @VolvoCarUK #XC90. That's according to the 181,000 car owners who voted it the best 7 seater in this year's Auto Trader New Car Awards! https://t.co/M7t1X3Ic9S https://t.co/csJOtcU63N
Exactly one week ago @MrRoryReid & @ErinBakerMotors announced the winners of the Auto Trader New Car Awards – revealing the best #newcars in the UK according to over 181,000 car owners! You can check out the #award winners at https://t.co/FMgf5HByCM #ThrowbackThursday https://t.co/CLdSORmOV0
Exactly one week ago when @MrRoryReid & @ErinBakerMotors announced the winners of the Auto Trader New Car Awards – revealing the best #newcars in the UK according to over 181,000 car owners! You can check out the #award winners at https://t.co/FMgf5HByCM #ThrowbackThursday https://t.co/SAFHIczDhl
#Dacia have done it once again! The @daciauk Duster once again won the Best Value New Car at the Auto Trader New Car Awards 2020 - an award they also took home in 2019! https://t.co/vf00Z0g60W https://t.co/rn5qZX59Gh
We've seen a record number of #newcar and van #leads with new car retailers enjoying a massive 91% monthly increase in leads! Discover the latest new car data and how to drive even more leads as we see demand continue to spike now > https://t.co/8l2Mkx0ldn
Big thanks to everyone who joined today's webinar and of course to our guest speaker @vertumotors!
Reminder that next week we'll be launching #ATHighlyRated! Retailers who met the criteria will be receiving a pack next week to promote their achievements to consumers. https://t.co/UJgS71ytoP
Over to @stuart_trader who reveals the result of our earlier poll - a majority discounting prices much less or maintaining pre-#covid19 approach https://t.co/t8PfkUzrtU

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