Press release

Auto Trader's Erin Baker wins Automotive Editor of the Year at Newspress Awards 2019

Auto Trader's editorial director scoops prestigious automotive journalism award

Erin Baker, Auto Trader’s Editorial Director, has received the prestigious Automotive Editor of the Year award at the 2019 Newspress Awards, marking the first time ever a woman has won the title.  

Now in its fourth year, the Newspress Awards celebrates excellence in automotive journalism and public relations. Erin secured her win thanks to what the judges described as a combination of tenacity, hard work and creativity, which have helped increase article views on Auto Trader by 66% and dwell time by 13%.

Above all, it was her bold approach to editing that set her apart from her fellow nominees of talented editors.

Erin’s long-held determination to improve female representation in the automotive and lifestyle press, and to move away from traditional male-centric content, was the perfect fit with Auto Trader’s commitment to diversity and inclusion. Since joining the business in October 2017, Erin has introduced a number of editorial initiatives to help ‘tip the balance back’ towards a more gender neutral industry, including the REV Test: a web TV series led by an all-female editorial review team (Rachael Hogg, Erin, and former racing driver, Vicki Butler-Henderson).   

Outside of her role at Auto Trader, Erin is an accomplished automotive journalist contributing to a variety of specialist and lifestyle press, including writing Marie Claire’s first ever series of car reviews.  

Commenting on her win, Erin said:I’m thrilled to have won the Automotive Editor of the Year award. Auto Trader has worked hard to make sure its editorial content is both informative and engaging, so I’m pleased the industry has recognised our endeavours.

I’m also proud to be the first female motoring journalist to accept this award. There are 11.8m female motorists in the UK: women are increasingly important automotive consumers, with strong opinions and spending power; they should be reflected in the media they watch, listen to and engage with.”

According to our latest pricing snapshot, the strong growth in used car prices has continued into September. The average cost of a used car grew 7.4% YoY last week, marking 19 weeks of consecutive growth. Read the results in full here: https://t.co/TX88xlBOpU https://t.co/xEszb3JolF
In our latest blog post - we speak with Rob Keenan, joint MD at @DriveVauxhall about how the last 6 months have been for the franchise group and what lessons they have learnt that they have implemented through the 70’s plate change. https://t.co/FJefiRvQrU
A perfect review score isn’t everything. Most buyers trust reviews more when they can see a mix of reviews along with how the retailer handled the customers feedback. Which begs the question, how much emphasis do you place on reviews and are you responding to each one? https://t.co/0OFqGVrEJb
Sourcing stock is one of the main challenges retailers face right now. That’s why it’s critical to be diversifying your stock profile – something that has been key to @DriveVauxhall managing to keep stock flow at normal levels through these challenging times! #atinsightoftheday https://t.co/CWBIOeCKDp
Be sure to register for our next webinar where Nathan Coe, CEO, Auto Trader will be speaking with @MarshallMotorGp. This is not one to be missed so register now - https://t.co/lWu984OeRI https://t.co/fnnG3OgNWM
Now it's over to @chrispenny222 who has announced he has man flu (not covid)! He's also hear to announce our new masterclass programme... https://t.co/NPyRXsRxWV
Huge thanks to Rob and @DriveVauxhall for joining our #webinar today. We'll be sharing the interview on our blog tomorrow so stay tuned!
Over to our interview with Robert Keenan, Managing Director of @DriveVauxhall - we've been looking forward to this one! https://t.co/OzSEigKg2J
Over to @MarcThornboroug for a few key updates! https://t.co/guf1A9dX1n
On to pricing now where we're seeing petrol and diesel prices up by 8% with #alternativefuel vehicles seeing a slight decline in prices.

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience