Press release

Auto Trader's Erin Baker wins Automotive Editor of the Year at Newspress Awards 2019

Auto Trader's editorial director scoops prestigious automotive journalism award

Erin Baker, Auto Trader’s Editorial Director, has received the prestigious Automotive Editor of the Year award at the 2019 Newspress Awards, marking the first time ever a woman has won the title.  

Now in its fourth year, the Newspress Awards celebrates excellence in automotive journalism and public relations. Erin secured her win thanks to what the judges described as a combination of tenacity, hard work and creativity, which have helped increase article views on Auto Trader by 66% and dwell time by 13%.

Above all, it was her bold approach to editing that set her apart from her fellow nominees of talented editors.

Erin’s long-held determination to improve female representation in the automotive and lifestyle press, and to move away from traditional male-centric content, was the perfect fit with Auto Trader’s commitment to diversity and inclusion. Since joining the business in October 2017, Erin has introduced a number of editorial initiatives to help ‘tip the balance back’ towards a more gender neutral industry, including the REV Test: a web TV series led by an all-female editorial review team (Rachael Hogg, Erin, and former racing driver, Vicki Butler-Henderson).   

Outside of her role at Auto Trader, Erin is an accomplished automotive journalist contributing to a variety of specialist and lifestyle press, including writing Marie Claire’s first ever series of car reviews.  

Commenting on her win, Erin said:I’m thrilled to have won the Automotive Editor of the Year award. Auto Trader has worked hard to make sure its editorial content is both informative and engaging, so I’m pleased the industry has recognised our endeavours.

I’m also proud to be the first female motoring journalist to accept this award. There are 11.8m female motorists in the UK: women are increasingly important automotive consumers, with strong opinions and spending power; they should be reflected in the media they watch, listen to and engage with.”

Thanks to everyone that played #ATFestive today. In case you weren't sure of the answer, here it is... We'll announce the winner on Monday along with the next question. Have a great weekend 🎅 https://t.co/sLZI6mTlKr
Day five of the #ATFestive giveaway. If you work in the UK automotive industry and fancy winning a £50 Amazon voucher for you or your team, just answer this question....you shouldn't have too far to go to find the answer 😉Good luck! 🎄🎄 https://t.co/wKLWluYym9
According to data from the Auto Trader Fastest Selling Index the @renault_uk Zoe was the UK's fastest selling used car in December AND 2019 as a whole. It marks the first time a pure #electricvehicle has taken the annual top spot. Read more here: https://t.co/UnmbW8lHEz https://t.co/XBRj8E9EsW
Thank you to everyone who's been playing #ATFestive this week. Yesterday's winner, who answered correctly that the @PeugeotUK 3008 was the Auto Trader New Car of the Year 2019 is....@chevroncars 🥳 Well done guys. Stay tuned for today's question https://t.co/elccev0yz3
And that's it for day four of #ATFestive. Here's the answer - it is of course the brilliant @PeugeotUK 3008. Thank you to everyone who played today. We'll reveal the winner tomorrow along with question 5 🎄 https://t.co/TcZCTDL5Xh
Day four of #ATFestive and your chance to scoop a £50 Amazon voucher for you or your team. If you work in the UK automotive industry, all you need to do is answer today's question by 5pm this evening. Good luck! 🎁🎁 https://t.co/PJiYCT6MrL
Congratulations to the team at @RobinLuscombe ...you've won yesterday's #ATFestive giveaway and a £50 Amazon voucher 🥳 Stay tuned for today's question 🎅 https://t.co/OPcrvnLtng
And that's it for another day of #ATFestive - here is the answer. Did you get it right? Thanks so much to everyone that's playing along. We'll be revealing the winner tomorrow, along with question 4. Good luck! 🎄🎁 https://t.co/sOnAmMEF1x
Day three of #ATFestive. If you work in the UK automotive industry then here's your chance to win a £50 Amazon voucher. Just answer the question below by 5pm. Good luck 🎄 https://t.co/TyJ26ehSDe
Congratulations to the team at @RMI_NFDA for answering yesterday's #ATFestive question correctly. A £50 Amazon voucher is on its way! Stay tuned for today's question 🎅🎁 https://t.co/n8Qp2Tla2a

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