Press release

AutoTrader launches new series of free masterclasses to support its retailers

New masterclasses are designed to support retailers in today’s rapidly changing marketplace.

  • Insight sessions launched in response to ever evolving consumer behavior so retailers feel equipped to adapt to today’s expectations of car buying
  • Industry experts will cover a range of topics to help retailers maximize business opportunities

Auto Trader has announced a new range of masterclasses that are designed to support retailers adapt to today’s rapidly moving marketplace and support their digital progression.

The free masterclasses have been launched in response to rapidly changing consumer behaviour and their need for instant, transparent information when car buying. Today’s consumers demand a seamless transition between their online research phase and the offline dealership experience.

The traditional car buying model is being turned on its head by rapid advancements in digital technology and while other retail sectors have been adapting to these changes, the automotive sector is not yet taking full advantage.

That’s what these masterclasses are for and are designed to help Auto Trader’s retailers make the most of these new business opportunities by delivering what their customers want, both online and offline.

One of the presenters of the new masterclasses, Chris Penny, Brand Director at Auto Trader, says: “I have talked to lots of retailers and consumers, and seen the difference between what consumers are demanding and what some of the retailers are providing. These Masterclasses will reveal what the changes in consumer behaviour are and how the increasing pace of change in digital are affecting their expectations when it comes to car purchasing. And importantly, we’ll share some best practice advice aimed at helping retailers win in today’s competitive marketplace.”

The masterclasses will be hosted by a mixture of Auto Trader Brand Directors and Insight Managers at a number of venues across the UK, they will demonstrate the best practices that progressive retailers are using to succeed in business and will focus on several key areas:

  • How to use data to inform your stock and pricing policies
  • Creating a seamless on and off line consumer experience
  • The importance of transparency in creating trust for your business and your stock

Penny continues: “The team will demonstrate how those progressive retailers, who are leading the way, are using data to guide their business decisions, understand the importance of sourcing desirable stock and pricing to the retail market, as well as how they dispose of overage extra space/stock as needed. It’s also a fantastic opportunity to hear about the latest trends and best practices, network with fellow retailers and ask your questions. We’d also encourage our customers to bring their laptops and tablets for a free review of their digital forecourt with our experts.”

One retailer who recently attended a masterclass revealed what he had gained from a previous session:

Kevin Edwards, Wimbledon Specialist Cars, said: “Found the Masterclass very helpful and will definitely making some changes to our website on the back of it. I have been to previous marketing seminars, some good, some bad, but I found today very informative and will go to these ones in the future.

“The photography side of things was really interesting. We’ve been complaining the past six months about the way we’ve done it, but found the list of tips of how to do it better really useful. We’re even thinking of getting a professional photographer in. There was nothing I didn’t like about the day – all of it was very positive, there was nothing that was negative.”

Any Auto Trader customer can sign up for these free Masterclasses that are hosted at different venues across the country. The first of the new Masterclasses is on September 22nd in Southampton and there are five other dates throughout September, October and November at different locations – with more dates and locations to be announced soon. To find out more or to sign up, retailers should visit https://trade.autotrader.co.uk/articles/masterclass-registration/

About Auto Trader

Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracted 59 million monthly cross platform visits in March 2016, with circa 70% of visits coming through mobile devices. More than 80% of all time spent on automotive classified sites is spent on Auto Trader.

The marketplace also has the largest pool of vehicle sellers (listing more than 420,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.

For all trade media enquiries, please contact:

Kieren Puffett – PR Director, JJ Marketing

Email: kieren.puffett@jjmarketing.co.uk

Mobile: 07753 830870, Telephone: 01865 343100

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Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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