Press release

BMW drives our desire to go topless

As the weather picks ups, hundreds of thousands of motorists turn their attention to Auto Trader and the lure of top down motoring.

Searches for convertible cars on the UK’s largest digital automotive marketplace have soared. And the top ten searches in the last four weeks have been dominated by gorgeous German models.

BMW reigned supreme in the top-down, top ten. Five models took their place in the list, with the BMW 3 Series commanding number one spot. Auto Trader hosted more than half a million searches for the 3 Series Convertible, more than three times as many as the Mercedes-Benz E Class in second spot. In all, it was exclusively German models that featured in the top ten, with Porsche and Audi filling the rest of the places.

“The UK is the second largest market for convertibles in Europe, ironically behind Germany,” commented Nick King Auto Trader’s Market Research Director. “But sales of convertible cars here account for more than in Spain, France and Italy combined. When the sun comes out, we can’t wait to share in the good weather – and it seems that more of us than ever see rather beautiful Germans as the way to do this out on the road.”

Top Ten Convertible Searches on Auto Trader in last four weeks

  Make Model Used Car Search Count
1 BMW 3 SERIES 558,487
2 MERCEDES-BENZ E CLASS 153,958
3 AUDI A5 128,130
4 BMW 1 SERIES 111,239
5 BMW 6 SERIES 102,187
6 BMW M3 95,146
7 AUDI TT 94,669
8 PORSCHE 911 92,950
9 MERCEDES-BENZ CLK 83,653
10 BMW Z4 55,641

 

For all trade media enquiries, please contact:

Nigel Wonnacott, PR Director at JJ Marketing, on 07802 483 971 or nigel.wonnacott@jjmarketing.co.uk

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Leads from Auto Trader continue to be far higher when compared to the same time last year, with the year-on-year (YoY) increase in leads higher than the increase in visitors to Auto Trader, up 15.3% YoY, and ad views, up 12.2% YoY. https://t.co/On3wLY81J5
Be sure to clearly display what delivery methods you are offering and what safety measures you have in place on your Auto Trader adverts. Many retailers already have... https://t.co/P9qqRfcsIU
Remember to upgrade your package by the 30th November to benefit from our free December period. Contact your account manager for more details. https://t.co/gQr63pAnaP
Our latest support for retailers in the UK in December. https://t.co/5lX1pXw2ka
Over to our Data & Insight Director @therickw who reveals that visitor levels to Auto Trader are up 15.3% compared to the same time last year with leads up a massive 25.2%. https://t.co/OGfyiQD5Yu
A reminder from @MarcThornboroug that if you are taking part in any fundraising activities, we do have a fund to support you. Get in touch with your account manager to find out more. https://t.co/QJbvEpTRBS
And we're off with @stuart_trader kicking off this week's webinar. Stay tuned right here for all the highlights over the next hour.

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