Press release

BMW drives our desire to go topless

As the weather picks ups, hundreds of thousands of motorists turn their attention to Auto Trader and the lure of top down motoring.

Searches for convertible cars on the UK’s largest digital automotive marketplace have soared. And the top ten searches in the last four weeks have been dominated by gorgeous German models.

BMW reigned supreme in the top-down, top ten. Five models took their place in the list, with the BMW 3 Series commanding number one spot. Auto Trader hosted more than half a million searches for the 3 Series Convertible, more than three times as many as the Mercedes-Benz E Class in second spot. In all, it was exclusively German models that featured in the top ten, with Porsche and Audi filling the rest of the places.

“The UK is the second largest market for convertibles in Europe, ironically behind Germany,” commented Nick King Auto Trader’s Market Research Director. “But sales of convertible cars here account for more than in Spain, France and Italy combined. When the sun comes out, we can’t wait to share in the good weather – and it seems that more of us than ever see rather beautiful Germans as the way to do this out on the road.”

Top Ten Convertible Searches on Auto Trader in last four weeks

  Make Model Used Car Search Count
1 BMW 3 SERIES 558,487
2 MERCEDES-BENZ E CLASS 153,958
3 AUDI A5 128,130
4 BMW 1 SERIES 111,239
5 BMW 6 SERIES 102,187
6 BMW M3 95,146
7 AUDI TT 94,669
8 PORSCHE 911 92,950
9 MERCEDES-BENZ CLK 83,653
10 BMW Z4 55,641

 

For all trade media enquiries, please contact:

Nigel Wonnacott, PR Director at JJ Marketing, on 07802 483 971 or nigel.wonnacott@jjmarketing.co.uk

In next week’s webinar we’ll be joined by @mikejonesase to talk through what the latest budget means for retailers. We’ll also discuss what independent and franchise retailers can learn from each other as they prepare to reopen physical forecourts > https://t.co/rKjsWxrWjN https://t.co/tTxqOKW63A
Our teams were delighted to be a part of #BreakoutForBen, raising £12,225 towards the staggering total achieved by all who took part @BenSupport4Auto https://t.co/JqHkpGF9cE
To celebrate #InternationalWomensDay on Monday 8th March, we'll be hosting a webinar centred around this year’s theme #ChooseToChallenge. Find out more and register at https://t.co/z83jRsYDtp https://t.co/Yfvh2KkK1A
Our Data & Insight Director @therickw shares our latest audience data along with what we are seeing in terms of overall market and retailer performance. https://t.co/r5vdGHI1UM
In our next webinar we welcome back @mikejonesase ,chairman of @ASE_Global, to give the latest update on government financial support and answer your questions which you can pre-submit by following the instructions below. https://t.co/al6EzwaeJ3
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From May 1st admin fees will be displayed on your full-page adverts. Fees will not appear in search pricing until later this year. https://t.co/ernaPgaJsL
Buyer's confidence in being able to afford their next car remains extremely high. https://t.co/ktR6FungW8
First up our Data & Insight Director @therickw shares our latest audience update. Last week audience grew 8.8% compared to the same time last year, with our marketplace seeing an average of 1.4 million users each day last week. https://t.co/fNyeiSr1AG

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