Press release

BMW drives our desire to go topless

As the weather picks ups, hundreds of thousands of motorists turn their attention to Auto Trader and the lure of top down motoring.

Searches for convertible cars on the UK’s largest digital automotive marketplace have soared. And the top ten searches in the last four weeks have been dominated by gorgeous German models.

BMW reigned supreme in the top-down, top ten. Five models took their place in the list, with the BMW 3 Series commanding number one spot. Auto Trader hosted more than half a million searches for the 3 Series Convertible, more than three times as many as the Mercedes-Benz E Class in second spot. In all, it was exclusively German models that featured in the top ten, with Porsche and Audi filling the rest of the places.

“The UK is the second largest market for convertibles in Europe, ironically behind Germany,” commented Nick King Auto Trader’s Market Research Director. “But sales of convertible cars here account for more than in Spain, France and Italy combined. When the sun comes out, we can’t wait to share in the good weather – and it seems that more of us than ever see rather beautiful Germans as the way to do this out on the road.”

Top Ten Convertible Searches on Auto Trader in last four weeks

  Make Model Used Car Search Count
1 BMW 3 SERIES 558,487
2 MERCEDES-BENZ E CLASS 153,958
3 AUDI A5 128,130
4 BMW 1 SERIES 111,239
5 BMW 6 SERIES 102,187
6 BMW M3 95,146
7 AUDI TT 94,669
8 PORSCHE 911 92,950
9 MERCEDES-BENZ CLK 83,653
10 BMW Z4 55,641

 

For all trade media enquiries, please contact:

Nigel Wonnacott, PR Director at JJ Marketing, on 07802 483 971 or nigel.wonnacott@jjmarketing.co.uk

Thanks to everyone that played #ATFestive today. In case you weren't sure of the answer, here it is... We'll announce the winner on Monday along with the next question. Have a great weekend 🎅 https://t.co/sLZI6mTlKr
Day five of the #ATFestive giveaway. If you work in the UK automotive industry and fancy winning a £50 Amazon voucher for you or your team, just answer this question....you shouldn't have too far to go to find the answer 😉Good luck! 🎄🎄 https://t.co/wKLWluYym9
According to data from the Auto Trader Fastest Selling Index the @renault_uk Zoe was the UK's fastest selling used car in December AND 2019 as a whole. It marks the first time a pure #electricvehicle has taken the annual top spot. Read more here: https://t.co/UnmbW8lHEz https://t.co/XBRj8E9EsW
Thank you to everyone who's been playing #ATFestive this week. Yesterday's winner, who answered correctly that the @PeugeotUK 3008 was the Auto Trader New Car of the Year 2019 is....@chevroncars 🥳 Well done guys. Stay tuned for today's question https://t.co/elccev0yz3
And that's it for day four of #ATFestive. Here's the answer - it is of course the brilliant @PeugeotUK 3008. Thank you to everyone who played today. We'll reveal the winner tomorrow along with question 5 🎄 https://t.co/TcZCTDL5Xh
Day four of #ATFestive and your chance to scoop a £50 Amazon voucher for you or your team. If you work in the UK automotive industry, all you need to do is answer today's question by 5pm this evening. Good luck! 🎁🎁 https://t.co/PJiYCT6MrL
Congratulations to the team at @RobinLuscombe ...you've won yesterday's #ATFestive giveaway and a £50 Amazon voucher 🥳 Stay tuned for today's question 🎅 https://t.co/OPcrvnLtng
And that's it for another day of #ATFestive - here is the answer. Did you get it right? Thanks so much to everyone that's playing along. We'll be revealing the winner tomorrow, along with question 4. Good luck! 🎄🎁 https://t.co/sOnAmMEF1x
Day three of #ATFestive. If you work in the UK automotive industry then here's your chance to win a £50 Amazon voucher. Just answer the question below by 5pm. Good luck 🎄 https://t.co/TyJ26ehSDe
Congratulations to the team at @RMI_NFDA for answering yesterday's #ATFestive question correctly. A £50 Amazon voucher is on its way! Stay tuned for today's question 🎅🎁 https://t.co/n8Qp2Tla2a

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