Press release

BMW drives our desire to go topless

As the weather picks ups, hundreds of thousands of motorists turn their attention to Auto Trader and the lure of top down motoring.

Searches for convertible cars on the UK’s largest digital automotive marketplace have soared. And the top ten searches in the last four weeks have been dominated by gorgeous German models.

BMW reigned supreme in the top-down, top ten. Five models took their place in the list, with the BMW 3 Series commanding number one spot. Auto Trader hosted more than half a million searches for the 3 Series Convertible, more than three times as many as the Mercedes-Benz E Class in second spot. In all, it was exclusively German models that featured in the top ten, with Porsche and Audi filling the rest of the places.

“The UK is the second largest market for convertibles in Europe, ironically behind Germany,” commented Nick King Auto Trader’s Market Research Director. “But sales of convertible cars here account for more than in Spain, France and Italy combined. When the sun comes out, we can’t wait to share in the good weather – and it seems that more of us than ever see rather beautiful Germans as the way to do this out on the road.”

Top Ten Convertible Searches on Auto Trader in last four weeks

  Make Model Used Car Search Count
1 BMW 3 SERIES 558,487
2 MERCEDES-BENZ E CLASS 153,958
3 AUDI A5 128,130
4 BMW 1 SERIES 111,239
5 BMW 6 SERIES 102,187
6 BMW M3 95,146
7 AUDI TT 94,669
8 PORSCHE 911 92,950
9 MERCEDES-BENZ CLK 83,653
10 BMW Z4 55,641

 

For all trade media enquiries, please contact:

Nigel Wonnacott, PR Director at JJ Marketing, on 07802 483 971 or nigel.wonnacott@jjmarketing.co.uk

Missed this week's webinar with special guest @vertumotors? Well fear not - the whole webinar is now available on demand at https://t.co/A8vB2i49FU https://t.co/fpMbEkaRgB
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Exactly one week ago when @MrRoryReid & @ErinBakerMotors announced the winners of the Auto Trader New Car Awards – revealing the best #newcars in the UK according to over 181,000 car owners! You can check out the #award winners at https://t.co/FMgf5HByCM #ThrowbackThursday https://t.co/SAFHIczDhl
#Dacia have done it once again! The @daciauk Duster once again won the Best Value New Car at the Auto Trader New Car Awards 2020 - an award they also took home in 2019! https://t.co/vf00Z0g60W https://t.co/rn5qZX59Gh
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Big thanks to everyone who joined today's webinar and of course to our guest speaker @vertumotors!
Reminder that next week we'll be launching #ATHighlyRated! Retailers who met the criteria will be receiving a pack next week to promote their achievements to consumers. https://t.co/UJgS71ytoP
Over to @stuart_trader who reveals the result of our earlier poll - a majority discounting prices much less or maintaining pre-#covid19 approach https://t.co/t8PfkUzrtU

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