Press release

Brits refuse to let lockdown stop them buying cars

24 hours into ‘Lockdown 2.0’, car buyers are taking a stand. Of those who are looking to buy in the next three months, over half of them (58%) said they will buy a car within the next two weeks.

Auto Trader, the UK’s largest digital marketplace for new and used cars, surveyed over 1,000 car buyers this week. When asked if the government’s announcement had affected their decision to buy a car, 55% said it had made no impact, and 7% said it made them want to purchase a car even quicker. Just 14% said it had made them delay their purchase.

Boris Johnson’s latest action on beating the spread of coronavirus has meant car dealerships across England must close their forecourts, however they can still operate home delivery and click & collect services.

Research by Auto Trader shows over 50% of car buyers are willing to buy via Click & Collect or a Home Delivery service during the lockdown period, signalling a clear intention to not let the pandemic halt their plans. This is a marked change in their behaviour, as buying a car fully online was not the norm before 2020.

This comes as no surprise given Brits will want to see friends and family over Christmas and are looking at ways to travel whilst avoiding public transport. Car ownership is an obvious option to do so and has resulted in car buyers determined to go ahead with their purchases before Christmas.

With various restrictions now in place across the different UK countries, Auto Trader has launched a new Buy Online hub, designed to help people find and buy their next car, with access to nearly 180,000 vehicles from across the UK that can be bought either via Click & Collect or Home Delivery.

An Auto Trader spokesperson said: “This lockdown is different to last time and there’s a job to do to ensure all car buyers know this. Whilst they can’t go and visit dealers on their forecourts during lockdown, they can still buy a car from the comfort of their own home. Under the new restrictions, dealerships can still operate home delivery and click & collect, so people can absolutely go ahead with buying their next car during this period. Our new Buy Online hub makes it even easier for them to see what vehicles are available for home delivery and click & collect.”

-ENDS-

About Auto Trader

Auto Trader Group plc is the UK and Ireland's largest digital automotive marketplace. Auto Trader sits at the heart of the UK's vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 100 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% consumer prompted brand awareness and attracts circa 50 million monthly cross platform visits each month, with over 80% of visits coming through mobile devices.

For more information, please visit https://plc.autotrader.co.uk/who-we-are/about-us/

For all media enquiries, please contact:

Rebecca Nassiri | rebecca.nassiri@autotrader.co.uk

In next week’s webinar we’ll be joined by @mikejonesase to talk through what the latest budget means for retailers. We’ll also discuss what independent and franchise retailers can learn from each other as they prepare to reopen physical forecourts > https://t.co/rKjsWxrWjN https://t.co/tTxqOKW63A
Our teams were delighted to be a part of #BreakoutForBen, raising £12,225 towards the staggering total achieved by all who took part @BenSupport4Auto https://t.co/JqHkpGF9cE
To celebrate #InternationalWomensDay on Monday 8th March, we'll be hosting a webinar centred around this year’s theme #ChooseToChallenge. Find out more and register at https://t.co/z83jRsYDtp https://t.co/Yfvh2KkK1A
Our Data & Insight Director @therickw shares our latest audience data along with what we are seeing in terms of overall market and retailer performance. https://t.co/r5vdGHI1UM
In our next webinar we welcome back @mikejonesase ,chairman of @ASE_Global, to give the latest update on government financial support and answer your questions which you can pre-submit by following the instructions below. https://t.co/al6EzwaeJ3
Whilst the latest data from the @SMMT shows new car registrations were down -35.5% last month, we’ve seen a significant increase in new car engagement on our marketplace. https://t.co/NWLpyJ1j2W
Our Retail Price Index, which is based on daily pricing analysis of circa 900,000 vehicles, revealed the average price of a used car in February was £14,096: a YoY increase of 6.6%. https://t.co/HrAEkAqpOV
From May 1st admin fees will be displayed on your full-page adverts. Fees will not appear in search pricing until later this year. https://t.co/ernaPgaJsL
Buyer's confidence in being able to afford their next car remains extremely high. https://t.co/ktR6FungW8
First up our Data & Insight Director @therickw shares our latest audience update. Last week audience grew 8.8% compared to the same time last year, with our marketplace seeing an average of 1.4 million users each day last week. https://t.co/fNyeiSr1AG

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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