Press release

Brits refuse to let lockdown stop them buying cars

24 hours into ‘Lockdown 2.0’, car buyers are taking a stand. Of those who are looking to buy in the next three months, over half of them (58%) said they will buy a car within the next two weeks.

Auto Trader, the UK’s largest digital marketplace for new and used cars, surveyed over 1,000 car buyers this week. When asked if the government’s announcement had affected their decision to buy a car, 55% said it had made no impact, and 7% said it made them want to purchase a car even quicker. Just 14% said it had made them delay their purchase.

Boris Johnson’s latest action on beating the spread of coronavirus has meant car dealerships across England must close their forecourts, however they can still operate home delivery and click & collect services.

Research by Auto Trader shows over 50% of car buyers are willing to buy via Click & Collect or a Home Delivery service during the lockdown period, signalling a clear intention to not let the pandemic halt their plans. This is a marked change in their behaviour, as buying a car fully online was not the norm before 2020.

This comes as no surprise given Brits will want to see friends and family over Christmas and are looking at ways to travel whilst avoiding public transport. Car ownership is an obvious option to do so and has resulted in car buyers determined to go ahead with their purchases before Christmas.

With various restrictions now in place across the different UK countries, Auto Trader has launched a new Buy Online hub, designed to help people find and buy their next car, with access to nearly 180,000 vehicles from across the UK that can be bought either via Click & Collect or Home Delivery.

An Auto Trader spokesperson said: “This lockdown is different to last time and there’s a job to do to ensure all car buyers know this. Whilst they can’t go and visit dealers on their forecourts during lockdown, they can still buy a car from the comfort of their own home. Under the new restrictions, dealerships can still operate home delivery and click & collect, so people can absolutely go ahead with buying their next car during this period. Our new Buy Online hub makes it even easier for them to see what vehicles are available for home delivery and click & collect.”

-ENDS-

About Auto Trader

Auto Trader Group plc is the UK and Ireland's largest digital automotive marketplace. Auto Trader sits at the heart of the UK's vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 100 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% consumer prompted brand awareness and attracts circa 50 million monthly cross platform visits each month, with over 80% of visits coming through mobile devices.

For more information, please visit https://plc.autotrader.co.uk/who-we-are/about-us/

For all media enquiries, please contact:

Rebecca Nassiri | rebecca.nassiri@autotrader.co.uk

In a recent consumer facing video, our You Tube Director @MrRoryReid explains why the 2030 ban on new petrol and diesel car sales is a good thing and why car buyers need to embrace EVs. Do you agree with his viewpoint? https://t.co/y89i8EvQoe
Good news for retailers in England with today's confirmation that retailers can remain open in all tiers that come into effect from Wednesday 2 December. https://t.co/R1RAQCBpAx
Join @Motor_Ombudsman , Auto Trader and @radiuslaw for a free webinar exploring the future of online retail in the automotive industry in detail. Register now > https://t.co/9e5gGIp2Ix https://t.co/mbuNuYcYD3
Leads from Auto Trader continue to be far higher when compared to the same time last year, with the year-on-year (YoY) increase in leads higher than the increase in visitors to Auto Trader, up 15.3% YoY, and ad views, up 12.2% YoY. https://t.co/On3wLY81J5
Be sure to clearly display what delivery methods you are offering and what safety measures you have in place on your Auto Trader adverts. Many retailers already have... https://t.co/P9qqRfcsIU
Remember to upgrade your package by the 30th November to benefit from our free December period. Contact your account manager for more details. https://t.co/gQr63pAnaP
Our latest support for retailers in the UK in December. https://t.co/5lX1pXw2ka
Over to our Data & Insight Director @therickw who reveals that visitor levels to Auto Trader are up 15.3% compared to the same time last year with leads up a massive 25.2%. https://t.co/OGfyiQD5Yu
A reminder from @MarcThornboroug that if you are taking part in any fundraising activities, we do have a fund to support you. Get in touch with your account manager to find out more. https://t.co/QJbvEpTRBS
And we're off with @stuart_trader kicking off this week's webinar. Stay tuned right here for all the highlights over the next hour.

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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We use social media to speak to the UK’s largest car buying audience