24 hours into ‘Lockdown 2.0’, car buyers are taking a stand. Of those who are looking to buy in the next three months, over half of them (58%) said they will buy a car within the next two weeks.
Auto Trader, the UK’s largest digital marketplace for new and used cars, surveyed over 1,000 car buyers this week. When asked if the government’s announcement had affected their decision to buy a car, 55% said it had made no impact, and 7% said it made them want to purchase a car even quicker. Just 14% said it had made them delay their purchase.
Boris Johnson’s latest action on beating the spread of coronavirus has meant car dealerships across England must close their forecourts, however they can still operate home delivery and click & collect services.
Research by Auto Trader shows over 50% of car buyers are willing to buy via Click & Collect or a Home Delivery service during the lockdown period, signalling a clear intention to not let the pandemic halt their plans. This is a marked change in their behaviour, as buying a car fully online was not the norm before 2020.
This comes as no surprise given Brits will want to see friends and family over Christmas and are looking at ways to travel whilst avoiding public transport. Car ownership is an obvious option to do so and has resulted in car buyers determined to go ahead with their purchases before Christmas.
With various restrictions now in place across the different UK countries, Auto Trader has launched a new Buy Online hub, designed to help people find and buy their next car, with access to nearly 180,000 vehicles from across the UK that can be bought either via Click & Collect or Home Delivery.
An Auto Trader spokesperson said: “This lockdown is different to last time and there’s a job to do to ensure all car buyers know this. Whilst they can’t go and visit dealers on their forecourts during lockdown, they can still buy a car from the comfort of their own home. Under the new restrictions, dealerships can still operate home delivery and click & collect, so people can absolutely go ahead with buying their next car during this period. Our new Buy Online hub makes it even easier for them to see what vehicles are available for home delivery and click & collect.”
About Auto Trader
Auto Trader Group plc is the UK and Ireland's largest digital automotive marketplace. Auto Trader sits at the heart of the UK's vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 100 Index.
The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% consumer prompted brand awareness and attracts circa 50 million monthly cross platform visits each month, with over 80% of visits coming through mobile devices.
For more information, please visit https://plc.autotrader.co.uk/who-we-are/about-us/
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