Press release

Brits refuse to let lockdown stop them buying cars

24 hours into ‘Lockdown 2.0’, car buyers are taking a stand. Of those who are looking to buy in the next three months, over half of them (58%) said they will buy a car within the next two weeks.

Auto Trader, the UK’s largest digital marketplace for new and used cars, surveyed over 1,000 car buyers this week. When asked if the government’s announcement had affected their decision to buy a car, 55% said it had made no impact, and 7% said it made them want to purchase a car even quicker. Just 14% said it had made them delay their purchase.

Boris Johnson’s latest action on beating the spread of coronavirus has meant car dealerships across England must close their forecourts, however they can still operate home delivery and click & collect services.

Research by Auto Trader shows over 50% of car buyers are willing to buy via Click & Collect or a Home Delivery service during the lockdown period, signalling a clear intention to not let the pandemic halt their plans. This is a marked change in their behaviour, as buying a car fully online was not the norm before 2020.

This comes as no surprise given Brits will want to see friends and family over Christmas and are looking at ways to travel whilst avoiding public transport. Car ownership is an obvious option to do so and has resulted in car buyers determined to go ahead with their purchases before Christmas.

With various restrictions now in place across the different UK countries, Auto Trader has launched a new Buy Online hub, designed to help people find and buy their next car, with access to nearly 180,000 vehicles from across the UK that can be bought either via Click & Collect or Home Delivery.

An Auto Trader spokesperson said: “This lockdown is different to last time and there’s a job to do to ensure all car buyers know this. Whilst they can’t go and visit dealers on their forecourts during lockdown, they can still buy a car from the comfort of their own home. Under the new restrictions, dealerships can still operate home delivery and click & collect, so people can absolutely go ahead with buying their next car during this period. Our new Buy Online hub makes it even easier for them to see what vehicles are available for home delivery and click & collect.”

-ENDS-

About Auto Trader

Auto Trader Group plc is the UK and Ireland's largest digital automotive marketplace. Auto Trader sits at the heart of the UK's vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 100 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% consumer prompted brand awareness and attracts circa 50 million monthly cross platform visits each month, with over 80% of visits coming through mobile devices.

For more information, please visit https://plc.autotrader.co.uk/who-we-are/about-us/

For all media enquiries, please contact:

Rebecca Nassiri | rebecca.nassiri@autotrader.co.uk

Our CEO Nathan Coe will be live on next week's webinar to answer your questions. You can submit your questions to him in the comments and when you register to join the webinar live at https://t.co/rdtNiD8APu https://t.co/d99VfhPofQ
Last week saw the 89th week of consecutive used car price growth, with prices rising 28.6% year-on-year. With used car prices continuing to rise it’s crucial to keep repricing your stock inline with the market to ensure you aren’t leaving profit on the table. https://t.co/MRHJVoNvzs
2021 was a record year for new electric vehicles on our marketplace which saw a record number of advert views in 2021, with 1 in 5 new car advert views now for an electric vehicle. What EVs do you think we'll see drawing the most attention in 2022? https://t.co/niblnnJaPl
Looking to evolve your business by breaking free of outdated data feeds and enabling your customers to have a real-time view of your digital forecourt? Then check out our ‘Essentials to connected retailing’ masterclass now 👉 https://t.co/VggO5GDvFa https://t.co/hRUW9aXDTf
We’re still faced with an element of uncertainty when it comes to the pandemic which means you need to be prepared for any eventuality. So in this week’s tip of the week, @AndrewKorpela shares some top tips on how to make sure you're prepared for whatever is thrown at you next. https://t.co/9cKawLT6Q9
In his latest update, our CEO Nathan Coe shares our latest market insights, including an analysis of consumer demand and pricing, and reveals our plans for 2022. https://t.co/oyxwpJf2U1
With record numbers of new electric vehicle sales and, as we reveal in our latest blog, an electric vehicle being the fastest selling of any used vehicle in 2021, last year really was a victory for voltage 👇 https://t.co/j4Al3nByBL
In our latest Monthly Market Intelligence Report, we analyse the 3 key trends that came to define the automotive industry in 2021, record demand, the growth in used car prices and the acceleration of EV adoption 👉https://t.co/tVW6vpQjxm Will these trends continue through 2022? https://t.co/rITl15odBm
A quick summary of what we have covered in today's webinar from @ClarkRjoclark. https://t.co/QFgNQYhCR8
Prices then are still strong, but we are still seeing under-priced stock on our marketplace which means there is profit being left on the table. It's key then to monitor the live market prices and re-price to the live market value to avoid missing out on profit. https://t.co/3jGvyFVPIn

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience