Press release

Consumers go mainstream for UK’s quickest selling cars

Hyundai ix35 crossover races to the top taking just 19 days on average to sell.

  • Other mainstream brands also dominate the UK’s fastest selling cars in June
  • Vauxhall leads the mainstream brands to be the quickest off the forecourts regionally
  • The only premium brand represented in the top 10 was Mercedes-Benz

Mainstream brands dominate the UK’s fastest selling cars both nationally and across the regions in June.

The fastest selling car in the UK in June was the 2015 Hyundai ix35 Crossover in petrol manual form, which took just 19 days from landing in the showroom to being sold.

The Hyundai ix35 is the Korean’s brand mid-size crossover that delivers great looks, comes with a wealth of equipment as standard and represents strong value for money. All new models come with a five-year warranty, breakdown cover and service package as standard and are transferable to subsequent owners enhancing its appeal as a second-hand car buy.

Vauxhall, another mainstream brand, saw its Mokka Crossover find favour with buyers as it took an average of just 21 days to sell, and ranks second in the nation’s quickest sellers chart.

Of the country’s top 10 cars that shifted out of showrooms in the least amount of time, seven were popular make models. The only premium brand represented in the top 10 was Mercedes-Benz, which took the three other spots with its SLK Convertible (third), A Class Hatchback (eighth) and E Class Convertible (tenth).

The German premium brand also dominated the quickest selling charts in the North West, proving the quickest and taking four other spots, and the West Midlands where it took the top five spots with its A, C and E-Class models.

Karolina Edwards-Smajda, Retailer and Consumer Products Director said: “Mainstream makes and models dominate not just the nation’s quickest selling cars in June but across the regions too. The Hyundai ix35 is no stranger to being one of the quickest cars to sell as it ranked fourth last month and sixth in April. What’s more, it takes the seventh and eighth spots in Scotland’s fastest sellers in June.”

Rank* Description Average Days to Sell Average Price Position Average Retail Price
1 2015 Hyundai ix35 Crossover Petrol Manual 19 98.98% £13,329
2 2015 Vauxhall Mokka Crossover Petrol Automatic 21 97.49% £14,083
3 2014 Mercedes-Benz SLK Convertible Diesel Automatic 22 98.83% £20,468
4 2009 Citroen Grand C4 Picasso MPV Diesel Automatic 22 94.36% £5,137
5 2015 Ford B-Max MPV Petrol Automatic 23 95.87% £10,255
6 2010 Peugeot 3008 Hatchback Diesel Automatic 23 99.57% £6,390
7 2013 Toyota AYGO Hatchback Petrol Semi-Automatic 23 97.78% £5,903
8 2013 Mercedes-Benz A Class Hatchback Petrol Manual 24 99.96% £14,742
9 2015 Ford C-Max MPV Petrol Manual 24 100.24% £13,516
10 2014 Mercedes-Benz E Class Convertible Diesel Automatic 25 98.31% £27,165

A look at the regions’ quickest sellers reveals just how much the mainstream brands are dominating, in particular Vauxhall. In the East Midlands, Northern Ireland, South West and Yorkshire it was a Vauxhall model that proved to be the fastest selling car (Astra, Corsa, Zafira Tourer and Astra respectively).

The performance of retailers utilising i-Control continues to do well with June matching the performance of May with an average time to sell of 27 days versus a market average of 63 days. This means those dealerships using our data insights tool continue to outperform the market by 57%.

i-Control tracks live market movements, recommends what stock to buy, where to find it, how much to pay for it, and how much to sell it for taking into account regional differences in desirability – and is proven to improve stock turn by nearly 60%.

Karolina Edwards-Smajda continued: “It can be tempting to think the cars that will be the quickest to sell will be those that don’t exist in great numbers so are rare and sought after. But the reality is that it’s about stocking the cars that are in demand in the retailer’s area, the ones that consumers find desirable, and it’s often surprising which models car buyers are really after. Retailers who use data tools, such as i-Control, enjoy an advantage in the market place as they can quickly identify the stock that is most likely to sell quickly in their area and can price it to the market to aid a quick sell. The ability to turn stock quickly not only boosts revenue but also delivers a more efficient sales process that helps cut costs.”

Using a combination of daily guide prices from over 4,500 dealer websites, the 500,000+ ads on autotrader.co.uk and price data from all major auctions, fleet & lease companies and manufacturers, i-Control provides accurate valuations ensuring retailers’ stock is competitively priced from day one.

*Please note that ranking for fastest selling is based on days to sell and the vehicle count with those cars enjoying the fewest days to sell and the highest vehicle count being ranked highest.

About Auto Trader

Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracted 59 million monthly cross platform visits in March 2016, with circa 70% of visits coming through mobile devices. More than 80% of all time spent on automotive classified sites is spent on Auto Trader.

The marketplace also has the largest pool of vehicle sellers (listing more than 420,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk and around 80% of all used cars sold through the motor trade appear on the site.

For all trade media enquiries, please contact:

Kieren Puffett -PR Director, JJ Marketing

Email: kieren.puffett@jjmarketing.co.uk

Mobile: 07753 830870, Telephone: 01865 343100

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Auto Trader Limited
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