Press release

Ducati Scrambler wins Auto Trader 2015 Best Bike Award

Auto Trader, the largest online marketplace for new and used cars and motorcycles, has named the Ducati Scrambler Best Bike in its 2015 Bike Awards.

Experts from Auto Trader Bikes have ridden hundreds of miles, testing every new bike on sale in the UK to shortlist category winners, as well as whittling down the entrants to find the overall Best Bike of 2015.

Ducati UK Managing Director, Tim Maccabee, said, “Ducati UK are delighted to receive this prestigious award for the Ducati Scrambler. The Scrambler has exceeded all of our expectations for sales in 2015 and seems to have really captured the imagination of the public. We’ve been especially pleased that it has attracted interest outside of our existing customer base and even from non-motorcyclists, which is good not only for us, but also for motorcycling in general.”

Auto Trader judges were unanimous in their decision for Ducati’s entry-level Scrambler, citing its covetable design, fun and user-friendly positioning – plus its superb value for money as major factors in it scooping both Best Retro and Bike of the Year honours. (View video here)

Auto Trader Editor-in-Chief and Best Bike judge, Jon Quirk, added: “The most active members of the UK motorcycling community may now well be into their 60s, but bikes like the Scrambler ensures motorcycling remains as relevant and well-loved for the next generation of riders. You only need to look at the searches within Auto Trader Bikes to see that the retro sector is booming, reflecting a return to simpler, cheaper, more urban-friendly motorcycles.”

2015 Auto Trader Bike Award category winners

Best AM

Winner: Peugeot Django 50 cc

Runner-up: Aprilla SR 50 R

Runner- up: Baotian Falcon R

 

Best A1

Winner: Honda CB125F

Runner-up: Yamaha MT-125

Runner-up: KTM RC 125

 

Best A2

Winner: Yamaha MT-07

Runner-up: Honda CBR500R

Runner- up: BMW G 650 GS

Best Scooter

Winner: Vespa GTS 300 Super

Runner-up: Primavera 125cc

Runner-up: Peugeot Django 150cc

Best Commuter

Winner: Honda NC750X

Runner-up: BMW C-Evolution

Runner-up: Triumph Bonneville

Best Enduro

Winner: KTM Freeride 350

Runner-up: KTM 350 EXC-F

Runner-up: Honda CRF250L

 

Best Naked

Winner: Triumph Street Triple Rx

Runner-up: Yamaha MT-07

Runner-up: BMW R 1200 R

 

Best Retro

Winner: Ducati Scrambler

Runner-up: BMW R nineT

Runner-up: Indian Scout

Best Tourer

Winner: BMW S 1000 XR

Runner-up: Kawasaki Z1000 SX

Runner-up: Ducati Multistrada S

Best Adventure

Winner: KTM 1290 Super Adventure

Runner-up: BMW R 1200 GS

Runner-up: Yamaha MT-07 Tracer

Best Cruiser

Winner: Indian Chief Dark Horse

Runner-up: Yamaha V-MAX

Runner-up: Harley-Davidson Street Glide

 

Best Sport

Winner: Yamaha R1

Runner-up: Kawasaki Ninja H2

Runner-up: BMW S 1000 RR

About Auto Trader:

Auto Trader Group plc is a 100% digital business having successfully completed the transition from a print title in 2013. Auto Trader sits at the heart of the UK’s vehicle buying process and operates the UK’s largest digital automotive marketplace.

Auto Trader’s primary activity is to help vehicle retailers compete effectively on the Marketplace in order to sell more vehicles, faster. The Marketplace brings together the largest and most engaged consumer audience. Autotrader.co.uk attracts around 44.5 million monthly cross-platform visits on its sites, with around 68% of visits coming through mobile devices, with the largest pool of vehicle sellers (listing more than 400,000 cars each day). In fact, over 80% of all time spent on classified sites is spent on Auto Trader. The Group does not buy or sell any vehicles itself.

Auto Trader has around 92% prompted brand awareness in the UK, with 80% of UK retailer forecourts advertising via the website and around 65% of UK used car transactions involving cars listed on autotrader.co.uk.

Auto Trader’s market-leading position enables it to generate and collect large amounts of data on the UK’s automotive marketplace and leverage it to create a suite of services that allow retailers to:

  • BUY – buy the right vehicles, at the right price
  • MARKET – market their brands and businesses effectively in the digital world
  • SELL- sell more vehicles through advertising on the UK’s largest digital automotive marketplace
  • MANAGE – optimise their stock turn and vehicle margin.

For more information follow the Auto Trader Insight account @ATInsight

For media enquiries, please contact:

Laura Biss 07802 483 971  laura.biss@jjmarketing.co.uk

According to our latest pricing snapshot, the strong growth in used car prices has continued into September. The average cost of a used car grew 7.4% YoY last week, marking 19 weeks of consecutive growth. Read the results in full here: https://t.co/TX88xlBOpU https://t.co/xEszb3JolF
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A perfect review score isn’t everything. Most buyers trust reviews more when they can see a mix of reviews along with how the retailer handled the customers feedback. Which begs the question, how much emphasis do you place on reviews and are you responding to each one? https://t.co/0OFqGVrEJb
Sourcing stock is one of the main challenges retailers face right now. That’s why it’s critical to be diversifying your stock profile – something that has been key to @DriveVauxhall managing to keep stock flow at normal levels through these challenging times! #atinsightoftheday https://t.co/CWBIOeCKDp
Be sure to register for our next webinar where Nathan Coe, CEO, Auto Trader will be speaking with @MarshallMotorGp. This is not one to be missed so register now - https://t.co/lWu984OeRI https://t.co/fnnG3OgNWM
Now it's over to @chrispenny222 who has announced he has man flu (not covid)! He's also hear to announce our new masterclass programme... https://t.co/NPyRXsRxWV
Huge thanks to Rob and @DriveVauxhall for joining our #webinar today. We'll be sharing the interview on our blog tomorrow so stay tuned!
Over to our interview with Robert Keenan, Managing Director of @DriveVauxhall - we've been looking forward to this one! https://t.co/OzSEigKg2J
Over to @MarcThornboroug for a few key updates! https://t.co/guf1A9dX1n
On to pricing now where we're seeing petrol and diesel prices up by 8% with #alternativefuel vehicles seeing a slight decline in prices.

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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