Press release

Ducati Scrambler wins Auto Trader 2015 Best Bike Award

Auto Trader, the largest online marketplace for new and used cars and motorcycles, has named the Ducati Scrambler Best Bike in its 2015 Bike Awards.

Experts from Auto Trader Bikes have ridden hundreds of miles, testing every new bike on sale in the UK to shortlist category winners, as well as whittling down the entrants to find the overall Best Bike of 2015.

Ducati UK Managing Director, Tim Maccabee, said, “Ducati UK are delighted to receive this prestigious award for the Ducati Scrambler. The Scrambler has exceeded all of our expectations for sales in 2015 and seems to have really captured the imagination of the public. We’ve been especially pleased that it has attracted interest outside of our existing customer base and even from non-motorcyclists, which is good not only for us, but also for motorcycling in general.”

Auto Trader judges were unanimous in their decision for Ducati’s entry-level Scrambler, citing its covetable design, fun and user-friendly positioning – plus its superb value for money as major factors in it scooping both Best Retro and Bike of the Year honours. (View video here)

Auto Trader Editor-in-Chief and Best Bike judge, Jon Quirk, added: “The most active members of the UK motorcycling community may now well be into their 60s, but bikes like the Scrambler ensures motorcycling remains as relevant and well-loved for the next generation of riders. You only need to look at the searches within Auto Trader Bikes to see that the retro sector is booming, reflecting a return to simpler, cheaper, more urban-friendly motorcycles.”

2015 Auto Trader Bike Award category winners

Best AM

Winner: Peugeot Django 50 cc

Runner-up: Aprilla SR 50 R

Runner- up: Baotian Falcon R

 

Best A1

Winner: Honda CB125F

Runner-up: Yamaha MT-125

Runner-up: KTM RC 125

 

Best A2

Winner: Yamaha MT-07

Runner-up: Honda CBR500R

Runner- up: BMW G 650 GS

Best Scooter

Winner: Vespa GTS 300 Super

Runner-up: Primavera 125cc

Runner-up: Peugeot Django 150cc

Best Commuter

Winner: Honda NC750X

Runner-up: BMW C-Evolution

Runner-up: Triumph Bonneville

Best Enduro

Winner: KTM Freeride 350

Runner-up: KTM 350 EXC-F

Runner-up: Honda CRF250L

 

Best Naked

Winner: Triumph Street Triple Rx

Runner-up: Yamaha MT-07

Runner-up: BMW R 1200 R

 

Best Retro

Winner: Ducati Scrambler

Runner-up: BMW R nineT

Runner-up: Indian Scout

Best Tourer

Winner: BMW S 1000 XR

Runner-up: Kawasaki Z1000 SX

Runner-up: Ducati Multistrada S

Best Adventure

Winner: KTM 1290 Super Adventure

Runner-up: BMW R 1200 GS

Runner-up: Yamaha MT-07 Tracer

Best Cruiser

Winner: Indian Chief Dark Horse

Runner-up: Yamaha V-MAX

Runner-up: Harley-Davidson Street Glide

 

Best Sport

Winner: Yamaha R1

Runner-up: Kawasaki Ninja H2

Runner-up: BMW S 1000 RR

About Auto Trader:

Auto Trader Group plc is a 100% digital business having successfully completed the transition from a print title in 2013. Auto Trader sits at the heart of the UK’s vehicle buying process and operates the UK’s largest digital automotive marketplace.

Auto Trader’s primary activity is to help vehicle retailers compete effectively on the Marketplace in order to sell more vehicles, faster. The Marketplace brings together the largest and most engaged consumer audience. Autotrader.co.uk attracts around 44.5 million monthly cross-platform visits on its sites, with around 68% of visits coming through mobile devices, with the largest pool of vehicle sellers (listing more than 400,000 cars each day). In fact, over 80% of all time spent on classified sites is spent on Auto Trader. The Group does not buy or sell any vehicles itself.

Auto Trader has around 92% prompted brand awareness in the UK, with 80% of UK retailer forecourts advertising via the website and around 65% of UK used car transactions involving cars listed on autotrader.co.uk.

Auto Trader’s market-leading position enables it to generate and collect large amounts of data on the UK’s automotive marketplace and leverage it to create a suite of services that allow retailers to:

  • BUY – buy the right vehicles, at the right price
  • MARKET – market their brands and businesses effectively in the digital world
  • SELL- sell more vehicles through advertising on the UK’s largest digital automotive marketplace
  • MANAGE – optimise their stock turn and vehicle margin.

For more information follow the Auto Trader Insight account @ATInsight

For media enquiries, please contact:

Laura Biss 07802 483 971  laura.biss@jjmarketing.co.uk

25 hours later &the brilliant #TeamAutoTrader reached Croatia for @TrustFordUK #BreakoutForBen. Congratulations guys & massive well done to everyone involved in this great cause. If you'd like to donate & help raise funds for @BenSupport4Auto just visit: https://t.co/bOlmSpzI1N https://t.co/1SV5VQbUJy
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And they're off! Border one done for #TeamAutoTrader in this year's @TrustFordUK #BreakoutForBen. Guesses welcome for where they're aiming for...🚗 https://t.co/PWU4eLTaCW
Good luck to everyone taking part in the @TrustFordUK #BreakoutForBen event tonight, especially the brilliant (& brave!) Auto Trader team. We can't wait to see how far everyone can get in 25 hours & how much is raised for the amazing @BenSupport4Auto https://t.co/T67MO99SYN
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With new car sales falling & Sept registrations under performing how do you maximise every opportunity to reach car buyers, generate incremental leads & win in your area of influence?Join our free #ATInsight webinar at 11am Friday to find out.Register here https://t.co/JV1hbWRBFK https://t.co/MTeDLB1fu3
T-minus 10 minutes until our free Market Report webinar, during which we'll be delving into the future of car retailing and the impact (and opportunities) changing consumer attitudes towards online purchase is and will have on the industry. Tune in here https://t.co/11QovV64xq https://t.co/tDQQ1TYR16
"It's essential that the government makes a commitment to outline a clear and beneficial deal in order to ensure our industry has what it needs to secure its future success.” @RMI_NFDA Chairman Peter Johnson at tonight's RMI Annual Dinner https://t.co/mkD6wEi5be
To mark #WorldMentalHealthDay2019 today, @BenSupport4Auto has launched its first ever whitepaper on the topic - one of the biggest issues affecting the industry's workforce & could cost employers up to £1.2bn a year. Download your free copy here: https://t.co/gR9ahHXt8Z https://t.co/5VAoNDLYCt
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Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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