Press release

Ducati Scrambler wins Auto Trader 2015 Best Bike Award

Auto Trader, the largest online marketplace for new and used cars and motorcycles, has named the Ducati Scrambler Best Bike in its 2015 Bike Awards.

Experts from Auto Trader Bikes have ridden hundreds of miles, testing every new bike on sale in the UK to shortlist category winners, as well as whittling down the entrants to find the overall Best Bike of 2015.

Ducati UK Managing Director, Tim Maccabee, said, “Ducati UK are delighted to receive this prestigious award for the Ducati Scrambler. The Scrambler has exceeded all of our expectations for sales in 2015 and seems to have really captured the imagination of the public. We’ve been especially pleased that it has attracted interest outside of our existing customer base and even from non-motorcyclists, which is good not only for us, but also for motorcycling in general.”

Auto Trader judges were unanimous in their decision for Ducati’s entry-level Scrambler, citing its covetable design, fun and user-friendly positioning – plus its superb value for money as major factors in it scooping both Best Retro and Bike of the Year honours. (View video here)

Auto Trader Editor-in-Chief and Best Bike judge, Jon Quirk, added: “The most active members of the UK motorcycling community may now well be into their 60s, but bikes like the Scrambler ensures motorcycling remains as relevant and well-loved for the next generation of riders. You only need to look at the searches within Auto Trader Bikes to see that the retro sector is booming, reflecting a return to simpler, cheaper, more urban-friendly motorcycles.”

2015 Auto Trader Bike Award category winners

Best AM

Winner: Peugeot Django 50 cc

Runner-up: Aprilla SR 50 R

Runner- up: Baotian Falcon R

 

Best A1

Winner: Honda CB125F

Runner-up: Yamaha MT-125

Runner-up: KTM RC 125

 

Best A2

Winner: Yamaha MT-07

Runner-up: Honda CBR500R

Runner- up: BMW G 650 GS

Best Scooter

Winner: Vespa GTS 300 Super

Runner-up: Primavera 125cc

Runner-up: Peugeot Django 150cc

Best Commuter

Winner: Honda NC750X

Runner-up: BMW C-Evolution

Runner-up: Triumph Bonneville

Best Enduro

Winner: KTM Freeride 350

Runner-up: KTM 350 EXC-F

Runner-up: Honda CRF250L

 

Best Naked

Winner: Triumph Street Triple Rx

Runner-up: Yamaha MT-07

Runner-up: BMW R 1200 R

 

Best Retro

Winner: Ducati Scrambler

Runner-up: BMW R nineT

Runner-up: Indian Scout

Best Tourer

Winner: BMW S 1000 XR

Runner-up: Kawasaki Z1000 SX

Runner-up: Ducati Multistrada S

Best Adventure

Winner: KTM 1290 Super Adventure

Runner-up: BMW R 1200 GS

Runner-up: Yamaha MT-07 Tracer

Best Cruiser

Winner: Indian Chief Dark Horse

Runner-up: Yamaha V-MAX

Runner-up: Harley-Davidson Street Glide

 

Best Sport

Winner: Yamaha R1

Runner-up: Kawasaki Ninja H2

Runner-up: BMW S 1000 RR

About Auto Trader:

Auto Trader Group plc is a 100% digital business having successfully completed the transition from a print title in 2013. Auto Trader sits at the heart of the UK’s vehicle buying process and operates the UK’s largest digital automotive marketplace.

Auto Trader’s primary activity is to help vehicle retailers compete effectively on the Marketplace in order to sell more vehicles, faster. The Marketplace brings together the largest and most engaged consumer audience. Autotrader.co.uk attracts around 44.5 million monthly cross-platform visits on its sites, with around 68% of visits coming through mobile devices, with the largest pool of vehicle sellers (listing more than 400,000 cars each day). In fact, over 80% of all time spent on classified sites is spent on Auto Trader. The Group does not buy or sell any vehicles itself.

Auto Trader has around 92% prompted brand awareness in the UK, with 80% of UK retailer forecourts advertising via the website and around 65% of UK used car transactions involving cars listed on autotrader.co.uk.

Auto Trader’s market-leading position enables it to generate and collect large amounts of data on the UK’s automotive marketplace and leverage it to create a suite of services that allow retailers to:

  • BUY – buy the right vehicles, at the right price
  • MARKET – market their brands and businesses effectively in the digital world
  • SELL- sell more vehicles through advertising on the UK’s largest digital automotive marketplace
  • MANAGE – optimise their stock turn and vehicle margin.

For more information follow the Auto Trader Insight account @ATInsight

For media enquiries, please contact:

Laura Biss 07802 483 971  laura.biss@jjmarketing.co.uk

In next week’s webinar we’ll be joined by @mikejonesase to talk through what the latest budget means for retailers. We’ll also discuss what independent and franchise retailers can learn from each other as they prepare to reopen physical forecourts > https://t.co/rKjsWxrWjN https://t.co/tTxqOKW63A
Our teams were delighted to be a part of #BreakoutForBen, raising £12,225 towards the staggering total achieved by all who took part @BenSupport4Auto https://t.co/JqHkpGF9cE
To celebrate #InternationalWomensDay on Monday 8th March, we'll be hosting a webinar centred around this year’s theme #ChooseToChallenge. Find out more and register at https://t.co/z83jRsYDtp https://t.co/Yfvh2KkK1A
Our Data & Insight Director @therickw shares our latest audience data along with what we are seeing in terms of overall market and retailer performance. https://t.co/r5vdGHI1UM
In our next webinar we welcome back @mikejonesase ,chairman of @ASE_Global, to give the latest update on government financial support and answer your questions which you can pre-submit by following the instructions below. https://t.co/al6EzwaeJ3
Whilst the latest data from the @SMMT shows new car registrations were down -35.5% last month, we’ve seen a significant increase in new car engagement on our marketplace. https://t.co/NWLpyJ1j2W
Our Retail Price Index, which is based on daily pricing analysis of circa 900,000 vehicles, revealed the average price of a used car in February was £14,096: a YoY increase of 6.6%. https://t.co/HrAEkAqpOV
From May 1st admin fees will be displayed on your full-page adverts. Fees will not appear in search pricing until later this year. https://t.co/ernaPgaJsL
Buyer's confidence in being able to afford their next car remains extremely high. https://t.co/ktR6FungW8
First up our Data & Insight Director @therickw shares our latest audience update. Last week audience grew 8.8% compared to the same time last year, with our marketplace seeing an average of 1.4 million users each day last week. https://t.co/fNyeiSr1AG

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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