Auto Trader will be helping retailers showcase their exceptional customer service this week, with the launch of its Auto Trader Highly Rated 2022.
Retailers across the UK who have been consistently recognised by their customers as providing an outstanding experience by rating them highly on Auto Trader will be receiving a collection of exclusive Highly Rated assets, including stickers and digital logos to promote their excellence across their physical and digital showrooms. What’s more, retailers meeting the criteria will also have a Highly Rated logo added to their Auto Trader profile page and Retailer Store for maximum visibility.
To qualify for Highly Rated accreditation, retailers must have met the following in the last 12 months:
- a high volume of recent reviews on Auto Trader
- a high overall review rating on Auto Trader
- regular engagement with customer reviews by replying to them
Auto Trader’s group sales director, Darren Moon, commented: “We introduced our Highly Rated accreditation as an opportunity to celebrate those retailers that are going above and beyond to provide their customers with an exceptional level of service. Even prior to the pandemic, meeting our strict criteria was a huge achievement, but it is especially so in today’s increasingly competitive and complex retail landscape.
“Although the market is returning slowly to more normal trading conditions, the recent acceleration in digital retailing trends means that it has never been more important for retailers to be able to immediately reassure potential customers of the quality service their business is able to provide. As one of the UK’s most widely known and trusted brands, we hope recognition from Auto Trader will help this year’s Highly Rated retailers stand out from competitors by building instant trust with car buyers.”
It’s recommended retailers proudly showcase their achievement across their digital and physical dealership and every other potential consumer touch point.
Retailers posting photos of their Highly Rated sticker on display in their dealership will have the chance to win a prize, as well as have their post shared with Auto Trader’s 1.6 million followers on its consumer facing social media channels.To qualify, retailers need to post from Monday 18th July to Monday 8th August 2022 and tag one of the Auto Trader Insight accounts on Twitter (@ATInsight), LinkedIn (Auto Trader Insight) or on Instagram (@autotraderinsight), along with the hashtag #ATHighlyRated2022.