Press release

Fastest Selling Index | March 2020

The Ford Ka keeps it's crown as the UK's fastest selling used car

  • Speed of sale improves across national top 10 as consumer confidence remains
  • 2016 Ford Ka current fastest selling used car according to Auto Trader’s live market data
  • Resurgence in SUV popularity as 4x4s and crossovers account for 60% of national top 10

According to the Auto Trader Fastest Selling Index, the 2016 Ford Ka (petrol manual) has retained its title as the UK’s fastest selling used car, taking an average of just 23 days to leave forecourts – an improvement on last month’s average of 26.

Commenting on the Index, Auto Trader’s director of commercial products, Karolina Edwards-Smajda, said: “It’s positive to see the average speed of sale of the UK’s national fastest sellers improve. Despite challenges in the market, not least concerns surrounding COVID-19, it highlights a renewed consumer confidence we’ve seen reflected on our marketplace, including a 9% year-on-year increase in the number of visits in February and a 10% growth in ad views. Coupled with the growth in footfall and enquiry levels reported by many of our retailer partners, it points to a currently healthy market.”

The Blue Oval wasn’t February’s only fastest selling to make a return appearance on the prized national top 10: Mazda’s CX-5 retained its silver (2016 diesel automatic) and bronze (2016 diesel manual) position on the podium. Like the Ka, the Japanese manufacturer’s popular family SUV saw their average days to sell accelerate, from 27 and 28 days respectively, to an impressive 26.

And it was a similar story for Dacia, the winner of the Best Value Brand at the Auto Trader New Car Awards 2019, which had two returning models this month: the 2016 Sandero Stepway (diesel manual) and the 2016 Duster (diesel manual). Whilst in February they took a respective average of 30 and 31 days to sell, they have tumbled to a current average of just 27 and 29 days.  

Karolina continued: “The results highlight the big opportunity that exists in used car sales for retailers who can capture buyers’ attention with the right stock at the right price. With SUVs and crossovers making a resurgence on the Index, after a relatively quiet few months, we can see just how fickle consumers can be. Utilising data alongside your own expertise remains the most effective way to ensure your forecourt matches the ever-changing consumer demand in your area.”

The Index also revealed the popularity of used diesels continues unabated, accounting for six of the top 10 cars on the national list, suggesting the fuel type is still an attractive option among used car buyers.

The Fastest Selling Index live tracks the speed at which used vehicles sell combined with a 1-100 AT Retail Rating determined by live supply and demand, providing an accurate view of how likely the vehicle will sell if priced correctly according to the current market. It’s based on analysis of over 1.9 million vehicles each day, including 90,000 vehicle updates and an average of 19,000 vehicles added or removed from Auto Trader. Coupled with data from circa 450,000 daily trade used car listings, as well as additional dealer forecourt and website data, it’s the industry’s largest and most robust dataset.

Such analysis allows Auto Trader to provide industry leading, up to the minute data, to ascertain the very best and slowest performing stock available to retailers in the current market.

Current fastest selling used cars (by days to turn) – as of 12th March 2020:

Rank

Make / model

Fuel & transmission

Auto Trader Retail Rating

Predicted days to sell

1

2016 Ford Ka

Petrol - Manual

99.81

23

2

2016 Mazda CX-5

Diesel - Automatic

99.84

26

3

2016 Mazda CX-5

Diesel - Manual

99.75

26

4

2016 Dacia Sandero Stepway

Diesel - Manual

99.97

27

5

2016 Dacia Duster

Diesel - Manual

99.65

29

6

2015 Hyundai i10

Petrol - Manual

99.24

30

7

2015 Peugeot 108

Petrol - Automatic

98.70

31

8

2016 Volkswagen up!

Petrol - Automatic

98.66

31

9

2017 Nissan Qashqai

Diesel - Automatic

98.95

32

10

2015 Ford EcoSport

Diesel - Manual

98.83

35

 

Current slowest selling used cars (by days to turn) – as of 12th March 2020:

Rank

Make / model

Fuel & transmission

Auto Trader Retail Rating

Predicted days to sell

1

2019 Audi S4

Diesel - Automatic

1.82

150

2

2019 Subaru Levorg

Petrol - Automatic

2.26

150

3

2019 Peugeot 508 SW

Diesel - Manual

2.27

150

4

2019 Alfa Romeo Giulietta

Diesel - Manual

2.50

150

5

2019 BMW X4 M

Petrol - Automatic

2.01

149

6

2019 Toyota Supra

Petrol - Automatic

2.28

148

7

2019 Maserati Levante

Petrol - Automatic

2.26

147

8

2019 Audi A3

Petrol Plug in Hybrid - Automatic

2.06

144

9

2019 Jeep Wrangler

Petrol - Automatic

2.23

137

10

2019 Alfa Romer Stelvio

Diesel - Automatic

2.36

136

 

- ENDS-

About Retail Accelerator

Retail Accelerator is Auto Trader’s complete forecourt management solution, designed to complement a retailer’s own expertise by using the industry’s most comprehensive data set to inform every aspect of the retail process.

Monitoring over 1.9 million vehicles each day (including 90,000 vehicle updates), as well as data from circa 450,000 daily trade used car listings, dealer forecourt and website data, and industry data (including the Society of Motor Manufacturers and Traders (SMMT), the Driving and Vehicle Licensing Agency (DVLA), and the National Franchise Dealers Association (NFDA)), Retail Accelerator is the most powerful tool to sell more stock, faster and for more profit.

To ensure retailers have the most accurate picture of the fast-moving live retail market, Retail Accelerator includes the unique Auto Trader Retail Rating metric, which scores each car based on how quickly they are likely to sell at their market value from a retailer’s exact location. It’s powered by Auto Trader’s unrivalled insight on real time buyer demand on Auto Trader, the live market supply and historical days to sell performance.

About Auto Trader

Auto Trader Group plc is the UK and Ireland's largest digital automotive marketplace. Auto Trader sits at the heart of the UK's vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 100 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts circa 50 million monthly cross platform visits each month, with over 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing around 450,000 cars each day). Around 80% of UK automotive retailers advertise on autotrader.co.uk.

For more information, please visit http://about-us.autotrader.co.uk  

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