Press release

Hyundai i10 flies off the forecourt as March’s fastest selling used car

2014 Hyundai i10 Petrol Automatic is the UK’s fastest selling used car in March taking an average of just 13 days to turn.

  • Kia dominates nationally, with four cars topping the top 10
  • i-Control users enjoy 62% improvement on stock turn

4th April 2017 – London: Data from Auto Trader, the UK’s largest marketplace for used and new cars, revealed the Hyundai i10 (petrol automatic) was the UK’s fastest selling used car in March. Taking an average of just 13 days to leave the forecourt, the i10 is the fastest selling used car since October 2016.

The 2014 Kia Sportage (petrol manual) and 2014 Nissan Micra (petrol automatic) followed the i10 in second and third place, both taking an average of just 15 days to turn. However, the Korean manufacturer dominated the UK’s list of fastest selling used cars, making up four of the top 10: the 2015 Sportage (petrol manual) was fourth, taking 17 days to turn; the 2014 Sorento (diesel automatic) was fifth, also taking 17 days, and the 2015 Rio (petrol manual) was eighth, taking 18 days.

In terms of body types, the humble hatchback was by far the most popular across the country, taking first place in 11 of the 13 regions, in addition to the national top 10. However, for brands, it was once again the Blue Oval that took more top spots than any other manufacturer, with six number ones: East England, North East, North West, South East, West Midlands and Yorkshire. In London, the 2014 VW Polo (petrol manual) was the fastest selling, taking just 21 days.

Hitting targets will always be determined by how quickly a dealer can turn their stock around and using data is the key to speeding it up. Users of i-Control, Auto Trader‘s data management solution, took an average of just 25 days to sell a car in March, compared to a market average of 65 – 62% faster than those that don’t use the data management tool.

Karolina Edwards-Smajda, Auto Trader Retailer & Consumer Products Director, said: “It’s not surprising to see Kia dominate the used car market. The Sportage has been extremely popular, and the seven year warranty means that even a 2014 model still has four years left, which is an extra level of peace of mind that most other manufactures just can’t compete with.

“The high speed of sale which we’ve seen across our national list is very reassuring, but looking across the regions there are some top 10 listed cars spending over 40 days on the forecourt. The most effective way to turn cars more quickly, is using data to complement sales experience; pricing according to the live retail market, as well as stocking the cars that are most desirable within your region.”

Paul Philpott, President and Chief Executive of Kia Motors (UK) Limited said: “This is excellent news from Auto Trader and continues the success they reported for Sportage last year. We know that our 188 dealers nationwide are keen to get their hands on quality used Kias and clearly the same goes across the Used Car business generally. As we get ready to report a record first quarter for new cars this news shows that the motoring public’s demand for Kia products – new and used – just keeps getting stronger.”

The UK’s Top 10 Fastest Selling Cars in March:

Rank Description Average Days to Sell Average Price Position Average Retail Price
1 2014 Hyundai i10 Hatchback Petrol Automatic 13 100.55% £7,455
2 2014 Kia Sportage SUV Petrol Manual 15 98.92% £12,958
3 2014 Nissan Micra Hatchback Petrol Automatic 15 100.76% £7,320
4 2015 Kia Sportage SUV Petrol Manual 17 100.76% £13,946
5 2014 Kia Sorento SUV Diesel Automatic 17 98.82% £20,874
6 2016 Ford Kuga SUV Petrol Manual 18 99.29% £18,928
7 2016 Vauxhall Astra Hatchback Petrol Automatic 18 99.10% £13,851
8 2015 Kia Rio Hatchback Petrol Manual 18 99.17% £8,166
9 2014 Mazda CX-5 SUV Petrol Manual 18 97.99% £14,762
10 2014 Nissan Qashqai+2 Hatchback Diesel Manual 19 99.80% £12,613

About i-Control:

i-Control is Auto Trader’s data intelligence solutions, which tracks live market movements, recommends what stock to buy, where to find it, how much to pay for it, and how much to sell it for taking into account regional differences in desirability – and is proven to improve stock turn, as we’ve seen, by 62%.

Using a combination of daily guide prices from over 4,500 dealer websites, the 500,000+ ads on Auto Trader and price data from all major auctions, fleet & lease companies and manufacturers, i-Control provides accurate valuations ensuring retailers’ stock is competitively priced from day one.

About Auto Trader

Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts an average of 60 million monthly cross platform visits a month, with circa 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing more than 470,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.

For all trade media enquiries, please contact:

Andrew Nankervis – Senior PR Manager, Auto Trader

Email: andrew.nankervis@autotrader.co.uk

Tel: +44 203 747 7234

25 hours later &the brilliant #TeamAutoTrader reached Croatia for @TrustFordUK #BreakoutForBen. Congratulations guys & massive well done to everyone involved in this great cause. If you'd like to donate & help raise funds for @BenSupport4Auto just visit: https://t.co/bOlmSpzI1N https://t.co/1SV5VQbUJy
It's been a long night for #TeamAutoTrader on the @TrustFordUK #BreakoutForBen as they try to get as far away as possible for @BenSupport4Auto. But where could they be...and where are they heading 🤔 Keep racking up those miles guys 🚙 https://t.co/p1RmNsY5Uj
And they're off! Border one done for #TeamAutoTrader in this year's @TrustFordUK #BreakoutForBen. Guesses welcome for where they're aiming for...🚗 https://t.co/PWU4eLTaCW
Good luck to everyone taking part in the @TrustFordUK #BreakoutForBen event tonight, especially the brilliant (& brave!) Auto Trader team. We can't wait to see how far everyone can get in 25 hours & how much is raised for the amazing @BenSupport4Auto https://t.co/T67MO99SYN
The latest findings from the Fastest Selling Index reveal that used Euro 6 diesels are bucking the trend seen in the new car market, making up half of the top 10 fastest turners. @SEATUK takes the top spot for fastest selling diesel & petrol. Read more https://t.co/wukyRJIc4y https://t.co/kZIosLwEBQ
With new car sales falling & Sept registrations under performing how do you maximise every opportunity to reach car buyers, generate incremental leads & win in your area of influence?Join our free #ATInsight webinar at 11am Friday to find out.Register here https://t.co/JV1hbWRBFK https://t.co/MTeDLB1fu3
T-minus 10 minutes until our free Market Report webinar, during which we'll be delving into the future of car retailing and the impact (and opportunities) changing consumer attitudes towards online purchase is and will have on the industry. Tune in here https://t.co/11QovV64xq https://t.co/tDQQ1TYR16
"It's essential that the government makes a commitment to outline a clear and beneficial deal in order to ensure our industry has what it needs to secure its future success.” @RMI_NFDA Chairman Peter Johnson at tonight's RMI Annual Dinner https://t.co/mkD6wEi5be
To mark #WorldMentalHealthDay2019 today, @BenSupport4Auto has launched its first ever whitepaper on the topic - one of the biggest issues affecting the industry's workforce & could cost employers up to £1.2bn a year. Download your free copy here: https://t.co/gR9ahHXt8Z https://t.co/5VAoNDLYCt
Well done and massive congratulations to everyone at @BCA_Auctions for winning Auction House of the Year at the @MotorTraderMag #MTIndAwards 2019 🥂🥂🥂 https://t.co/3lk60FsHRw

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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