Press release

Industry’s ‘best-of-the-best’ celebrated at the 11th Auto Trader Retailer Awards

More than 150 of the UK’s most digitally progressive car retailers gathered at One Marylebone in London today for the Auto Trader Retailer Awards, marking eleven years of celebrating the very best in automotive retail.

Award winners were described as ‘truly inspirational’ and ‘the best-of-the-best’ by Auto Trader sales director, Le Etta Pearce, who presented the awards alongside former Gadget Show presenter, Jason Bradbury and fellow sales director, Darren Moon.  

This year saw the most radical changes to the Awards since its launch in 2007. This included Auto Trader’s first ever performance league tables, as well as a mystery shopping process, which saw 1,000 of Auto Trader’s best performing retailers gradually whittled down to just two Customer Experience Award winners via three mystery shopping phases: email (1,000 customers), telephone (500 customers) and face-to-face (150 customers). 

Auto Trader Sales Director, Le Etta Pearce, said: This year our winners were determined by our most comprehensive judging process to date, which not only featured a very prestigious judging panel of experts, but also the opinions of thousands of car buyers, an in-depth analysis of millions of data points from across our market place, and also our first ever mystery shopping process. So even to be shortlisted is a huge achievement.”

Winners of the 2018 Auto Trader Retailer Awards:

Award category

Award winner (200 + cars)

Award winner (200 - cars)

Customer Choice Award

Hammond Cars

Luscombe Motors

Best Online Experience Award

Mike Brewer Motors

Peter Scott Cars

Customer Experience Award (mystery shopping)

Agnew Group

Lakeland Land Rover

Business Initiative of the Year (self-nomination)

Carbase

eCars247

Rising Star of the Year Award (self-nomination)

Lucy Hawkins (Dick Lovett)

Jacob Freshwater (Fresh Motors)

Retailer of the Year Award

Car Shop

Luscombe Motors

2018 marks another important chapter in the Awards. As one of the UK’s most widely recognised and trusted brands (c.90% of all UK car buyers know Auto Trader[1]) amongst consumers, to ensure the winner’s logos - which can be promoted on Auto Trader ads and in-dealership via point-of-sale assets - truly resonate with car buyers, the name of the Awards has changed. Previously called the Auto Trade Click Awards, the more identifiable Retailer Awards also reflects the evolving expectation of today’s car buyers. It’s not enough to rely on having a great digital forecourt or a strong in-store experience in isolation. To succeed in today’s challenging market, the best retailers must provide car buyers with a total retail experience – a blended journey between the online and the offline.

There were a record number of self-nomination entries this year, twice as many as 2017. The Business Initiative of the Year and Rising Star awards were judged by a panel of industry experts, including senior executives from some of the world’s best-known brands, including Google, uSwitch, Compare the Market, and global advertising agency, The Specialist Works. 

 

Le Etta continued: “To succeed in what is an increasingly challenging and competitive market, retailers need to convince today’s discerning car buyers that their brand is trustworthy and professional. As both the largest automotive marketplace and the most trusted, we’re in the unique position to help our customer do just that. Not only have we changed the name, but we’ve also invested heavily in promoting them to our 55 million monthly visits, as well as extensive advertising across London. We don’t want to just hand these amazing retailers a trophy, we want to help them sell more cars too.”      

 

2018’s top performers

The detailed methodology involved in determining this year’s Retailer of the Year Award winners, enabled Auto Trader to produce its first ever annual performance league tables, split between those retailers stocking 200 or more cars and those stocking fewer than 200. To calculate the table, Auto Trader’s data analysts assessed a variety of dealer review-based metrics (including the number of positive reviews left by customers, replies to both positive and negative reviews, consistency and tone), over 6,000 retailer website reviews, mystery shopping findings and millions of Auto Trader data points.

2018 performance league table:

Position

Retailer

(200 + cars)

Retailer

(200 - cars)

1

Car Shop

Luscombe Motors

2

T.C. Harrison 

Redgate Lodge

3

City West Country

Edward Johnson Otley

4

TrustFord

Priddy’s Motor Company

5

Sparshatts Group

S & C Car Sales

6

Imperial Car Supermarkets

Prestige Cars Cardiff

7

Mike Brewer Motors

BetterCar Limited

8

Peter Vardy Holdings

Parker Prestige

9

The Car People

Promotors

10

Perry’s Motor Sales

Peter Scott Cars

11

Frank G. Gates

Auto Infusion

12

Cargiant

Triple M Vehicle Sales

13

McCarthy Cars

MDS Car Sales

14

BCC

Reynolds of Selby

15

Cartime

Dean James

16

Walkers Motor Group

West Wycombe Motors

17

Affordable Cars

Hi Auto

18

Eddie Wright Supermarket

Tim Purslow

19

Peoples Ford

Wynard Motor Company

20

Slough Motor Company

Perkins Garages

 

- ENDS-

About Auto Trader

Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 88% prompted brand awareness and attracts an average of 55 million monthly cross platform visits a month, with circa 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing more than 470,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.

For more information, please visit https://plc.autotrader.co.uk/

For more information, please contact:

Andrew Nankervis | Andrew.nankervis@autotrader.co.uk  

[1] Auto Trader brand tracker, Sept. 2017

Ever wandered what impact a mention on @BBC_TopGear can have on a brand? Even for the mighty @forduk #Fiesta a review or positive mention can result in a massive spike in ad views on our market place https://t.co/SUyoJrSAAq
And another #MakeACarAMove beauty from @SinclairSkoda !! 👏 https://t.co/0Zq4RENHnp
Did you see the fun we had yesterday with #MakeACarAMovie?! Great effort as always from the gang @eCars247 ! 🤣 https://t.co/ua9VtWTKlK
Exciting news! Entries are now open for the 2019 #ATAwards self-nomination categories: Business Initiative of the Year & the People & Culture Award. As last year's big winner @RobinLuscombe highlights, a winner's logo can make a big difference. Enter here https://t.co/gV180jMxhE https://t.co/QtqBA0dXpq
It's no revelation that new cars are becoming more sophisticated, but did you know that explaining semi-autonomous features & avoiding jargon can not only improve the chances of a sale, but also build brand loyalty? Chris Penny highlights what that could mean for your business. https://t.co/bmUcdNuJ1P
Today marks the launch of Retail Accelerator, the UK's most powerful forecourt management solution. The brand new tool represents 3 years of significant investment in our data capabilities & will replace the successful i-Control. Find out more here: https://t.co/nHb69I2dpu https://t.co/lBVN2bMcuJ
It was a big month for used EVs in March; not only did the @NissanUK Leaf take the top spot as the UK's fastest selling used car, but we saw a record number of AFVs make it onto the regional top 10s. A sign of things to come? Read more here: https://t.co/GtjVcFjCNJ https://t.co/H5eLB5In07
Have you registered for tomorrow's webinar? With a focus on EVs you’ll get an insight into the buying behaviours of 5,000 consumers - the cars they’re buying the shift in buying trends & how to make the overall process easier. Sign up here https://t.co/eqGvYTYqvc https://t.co/ec56vT7I2n
Huge congratulations to the UK winners of @Groupe_Renault's annual Dealers of the Year Awards hosted at the iconic @StadeFrance. @RenaultRetailUK's top performing UK dealers were amongst the very best in the world! 🍾 Read who scooped what award here: https://t.co/99CzFUjdIX
Love cars? Live in the Surrey area? Then make your way to @TrustFordUK #Epsom this Sunday for an amazing 150+ car show in aid of the brilliant automotive charity @BenSupport4Auto. Lots of fun to be had for the whole family so don't miss out; details here https://t.co/OAlcYg387h https://t.co/T9Y7mHqJXZ

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience