Press release

Kia Sportage takes the top spot for August’s fastest selling used car

2015 Kia Sportage shoots off the forecourts as the UK’s fastest selling used car in August.

  • The Renault Zoe marks the second time an all-electric car has featured on the national top 10
  • Diesels fail to make the national top 10 for the third time this year
  • i-Control users enjoy 55% improvement on stock turn

5th September 2017 – London: Data from Auto Trader, the UK’s largest marketplace for used and new cars, revealed that the 2015 Kia Sportage (petrol manual) was the fastest selling used car in August, taking an average of just 17 days to turn. It’s the first time this year the Korean SUV has taken the monthly top spot, but took the crown for 2016’s fastest selling used car.

Following hot on the heels of the Sportage was the 2012 Vauxhall Insignia (petrol manual) and the 2016 Ford Kuga (petrol automatic), which took 20 and 21 days to sell respectively. Perhaps the most notable addition to the national top 10, is the 2015 Renault Zoe (electric automatic), which was positioned fourth, taking 21 days to leave the forecourt. It’s the second time ever a fully electric car has made it onto the national top ten list, the first being the 2016 BMW i3 in January 2017.

August’s results also mark the third time this year that diesels have failed to make the national top 10 list. However, regionally it was an almost equal split, with diesel powered engines positioned first in seven of the 13 regions/countries tracked.

Hitting targets will always be determined by how quickly a dealer can turn their stock around and using data is the key to speeding it up. Users of i-Control, Auto Trader‘s data management solution, took an average of just 29 days to sell a car in August, compared to a market average of 65 – 55% faster than those that don’t use the data management tool.

Karolina Edwards-Smajda, Auto Trader Retailer & Consumer Products Director, said: “The Sportage continues to offer consumers exceptional value and peace of mind, not least because of Kia’s superb seven-year warranty.

“The addition of an all-electric vehicle for the second time ever, coupled with the lack of any diesels in the national top 10, does suggest we’re seeing an important development within the UK used car market. With the ongoing negative rhetoric directed towards diesel and the continued sophistication of EV technology, I’m confident we’ll see more of this over the coming months.”

Paul Philpott, President and Chief Executive of Kia Motors (UK) Limited said: “Once again it is fantastic news to hear that Sportage is the fastest-selling used car on Autotrader! It doesn’t surprise me too much because Sportage continues to be a great performer, old or new, and we know that motorists love its blend of style, performance, packaging and value. In fact I am almost surprised Sportage lasts that long.”

The UK’s Top 10 Fastest Selling Cars in August:

Rank Description Average Days to Sell Average Price Position Average Retail Price
1 2015 Kia Sportage SUV Petrol Manual 17 97.39% £13,671
2 2012 Vauxhall Insignia Hatchback Petrol Manual 20 98.62% £5,394
3 2016 Ford Kuga SUV Petrol Automatic 21 99.29% £24,112
4 2015 Renault Zoe Hatchback Electric Automatic 21 98.82% £6,248
5 2012 Ford Fiesta Hatchback Petrol Automatic 21 99.71% £6,395
6 2012 Vauxhall Zafira MPV Petrol Manual 22 99.72% £5,804
7 2015 Kia Rio Hatchback Petrol Manual 23 99.04% £7,902
8 2016 Hyundai ix20 Hatchback Petrol Manual 23 98.54% £10,662
9 2016 Mercedes-Benz C Class Saloon Petrol Manual 23 100.60% £17,585
10 2016 Peugeot 2008 SUV Petrol Automatic 23 98.11% £12,931

About i-Control:

i-Control is Auto Trader’s data intelligence solutions, which tracks live market movements, recommends what stock to buy, where to find it, how much to pay for it, and how much to sell it for taking into account regional differences in desirability – and is proven to improve stock turn, as we’ve seen, by 55%.

Using a combination of daily guide prices from over 4,500 dealer websites, the 500,000+ ads on Auto Trader and price data from all major auctions, fleet & lease companies and manufacturers, i-Control provides accurate valuations ensuring retailers’ stock is competitively priced from day one.

About Auto Trader

Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts an average of 60 million monthly cross platform visits a month, with circa 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing more than 470,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.

For all trade media enquiries, please contact:

Andrew Nankervis – Senior PR Manager, Auto Trader

Email: andrew.nankervis@autotrader.co.uk

Tel:+44 203 747 7234

Discover what we are doing to keep #consumers engaged with our platformin order to help #cardealers build their #salespipeline in our latest blog post from our COO Catherine Faiers - https://t.co/t4Sv4m9YjB #cornonavirus #consumerbehaviour https://t.co/7LTGzvyJSN
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Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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