Press release

Massive surge in electric on Auto Trader in response to fuel anxiety

Auto Trader's Commercial Director, Ian Plummer, highlights the response to the recent panic buying of petrol and diesel

Ian Plummer, Commercial Director, Auto Trader:

“We are all familiar with the idea of range anxiety, but the events of the past few days mean we are entering the age of fuel anxiety. A result of which led to a massive surge in consumer engagement for electric cars on our marketplace over the weekend. Not only did the number of advert views for new and used models increase a record 28% and 61% respectively versus the previous weekend, but we also saw a huge uplift in the number of people sending enquiries to retailers, with one sent every two minutes. This suggests that people aren’t simply flirting with the idea of electric but have been encouraged to actively pursue a purchase. Accordingly, we expect retailers with electric stock to do particularly well this week.]

“This weekend four out of five of the top performing new cars on Auto Trader were electric, with the Hyundai IONIQ 5 coming out top, followed by the Ford Mustang Mach-E. The launch of these ‘cool’ and aspirational models have been key to shifting the consumer perception of electric. This has been accelerated further by the significant increase in advertising among manufacturers, which is helping to drive awareness and dispel lingering myths.

“However, despite this boost in activity, it’s unlikely to represent a major step towards the Government’s Road to Zero ambitions. That’s because electric cars are prohibitively expensive for the majority of people, and despite the significant increase in range performance among new models, capable of reaching around 250 miles on a single charge, concerns of an inadequate charging infrastructure remain. To make them a genuinely viable option for mainstream buyers, we need more commitment to provide greater incentives to deal with the upfront cost, as well as more investment to improve the national infrastructure to support both those rare long journeys, and those without access to home charging.  

“Concern about petrol availability won’t end when the pumps start up again, and so this increased interest represents a unique opportunity to inform, to excite and to incentivise car owners to make the switch. If the Government is serious about reaching its 2030 targets, then it is one it can ill afford to miss.”

We've extended the deadline to complete our digital retailing survey being run in partnership with the @RMI_NFDA and ICDP. Complete the survey before Friday to receive a personalised benchmark report👉https://t.co/qjQqIedy43 https://t.co/N3CLR386Uz
Join our next webinar where we’ll be sharing how you can sell vehicles at pace, whilst extracting the most profit and ensuring you allow time to restock and optimise your forecourt. Register now👉https://t.co/5dI2g8GX3Z https://t.co/ZOfgM21yU7
What do Canadian Thanksgiving and @AndrewKorpela's appetite have to do with buying a car online? Find out in this week's tip of the week where we share some tips on how to grab the attention of a growing buyer segment. https://t.co/Eilwe3LhXm
The speed at which used cars sell continues to remain far below what we saw before the pandemic, with last months analysis showing that it took a median of just 24 days for used cars to sell, 3 days quicker than in August. https://t.co/nl83T3y2Wl
Fantastic news 🥳 A huge thank you to everyone that voted for us this year - we're very proud and delighted that our retailer partners have gotten so much value from our platform, particularity during such a challenging period for our industry https://t.co/0xXHDcYemG
COP26 has been dominating headlines over the last few weeks. But what exactly is it? What impact could it have on the automotive industry and why does it matter to you? https://t.co/nGyGxeZvzN
Find out how @HendyGroup, @LookersGroup, @westwaynissan and @PeterVardy are embracing the electric vehicle revolution and enticing consumers into making the switch👉https://t.co/o9S11O5QXS https://t.co/KU8wBqwOXH
In our latest market update, we share our latest audience data and look at whether we are continuing to see strong levels of demand from consumers. https://t.co/p2DSkN8cAv
It's Friday which can only mean 1 thing. It's tip of the week time! In this episode, @AndrewKorpela goes through the findings of the telephone phase of our mystery shopping and explains how you can make the most from a telephone enquiry. https://t.co/Mg0UtWa3aM
September was a month of records for the automotive industry. But we also saw some unexpected challenges and opportunities. Find out more in our latest Market Intelligence report which details our latest insights along with the impact of the fuel crisis👉https://t.co/blOWIg8ZY7 https://t.co/v7SZuYcRM4

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience