May’s fastest selling cars revealed

Once again, Nissan’s Qashqai proved hot stock across the regions, while Mercedes took five of the ten spots in the national top ten. The UK’s largest digital automotive marketplace for buying and selling new and used vehicles will continue to publish these every month.

“In the three months since Auto Trader started publishing these figures, models in the top ten have consistently aligned closely to their optimal retail price position,” said Karolina Edwards-Smajda Auto Trader Trade Solutions Director. “That should resonate with every dealer because the same principle applies to each car on a forecourt. If you want to sell quickly, price to the retail market – that’s the market as it is now, not as some might suggest it could, should or might be.

“Of course, these charts are high level, but the science behind these figures can support every dealer on every forecourt. Pricing, demand and speed-of-sale data powers the same intelligence that works on a targeted micro-level and is instantly available to any retailer. It helps them work out what should be paid for the right car in the right location to maximise profits, as well as the price to sell it for to boost speed of sale.”

Notes to Editors:

Auto Trader Group plc is a 100% digital business having successfully completed the transition from a print title in 2013. Auto Trader sits at the heart of the UK’s vehicle buying process and operates the UK’s largest digital automotive marketplace.

Auto Trader’s primary activity is to help vehicle retailers compete effectively on the Marketplace in order to sell more vehicles, faster. The Marketplace brings together the largest and most engaged consumer audience. Autotrader.co.uk attracts around 44.5 million monthly cross-platform visits on its sites, with around 68% of visits coming through mobile devices, with the largest pool of vehicle sellers (listing more than 400,000 cars each day). In fact over 80% of all time spent on classified sites is spent on Auto Trader. The Group does not buy or sell any vehicles itself.

Auto Trader has around 92% prompted brand awareness in the UK, with 80% of UK retailer forecourts advertising via the website and around 65% of UK used car transactions involving cars listed on autotrader.co.uk.

Auto Trader’s market-leading position enables it to generate and collect large amounts of data on the UK’s automotive marketplace and leverage it to create a suite of services that allow retailers to:

• BUY – buy the right vehicles, at the right price
• MARKET – market their brands and businesses effectively in the digital world
• SELL- sell more vehicles through advertising on the UK’s largest digital automotive marketplace
• MANAGE – optimise their stock turn and vehicle margin.

For all trade media enquiries, please contact:

Nigel Wonnacott, PR Director at JJ Marketing, on 07802 483 971 or nigel.wonnacott@jjmarketing.co.uk