Press release

Mini Cooper leaves rivals in the rear-view mirror as January’s fastest selling used car

2017 MINI Cooper was on average the UK’s fastest selling used car in January.

  • Hatchbacks most desirable body type across the UK
  • A solid start to 2018 for used diesels
  • i-Control users enjoy 53% improvement on stock turn in January 2018

13th February 2018 – London: Data from Auto Trader, the UK’s largest marketplace for used and new cars, revealed that the 2017 MINI Cooper (petrol manual) was on average, the fastest selling used car in January, taking an average of just 17 days to leave forecourts. Second and third place on the national top 10 list were taken by the 2016 Fiat 500X (diesel manual) and 2015 Nissan Qashqai (diesel manual), both of which took on average an extra 10 days (27) to sell over the MINI.

Hatchbacks well and truly dominated the used car market last month; not only did seven make an appearance on the national top 10 list, but out of the thirteen regions and countries tracked, nine featured a hatchback as their respective fastest selling.

Despite the disappointing performance recorded in the new car market last month, in terms of regional desirability, used diesels got this year off to a solid start. As well as four making their way on to the national top 10 list, seven topped the regional tables as the fastest selling used car in January: East Midlands (2014 BMW 5 Series; diesel automatic), London (2014 Volkswagen Golf; diesel automatic), North West (2017 Volvo XC60; diesel automatic), Northern Ireland (2014 Hyundai ix35; diesel manual), Scotland (2016 Fiat 500X; diesel manual), Wales (2017 Nissan Qashqai; diesel manual) and West Midlands (2016 Fiat 500X; diesel manual).

As highlighted by the Auto Trader Retail Price Index, used diesels are continuing to hold their value, and are in fact growing. On average, a second-hand diesel cost £14,405 in January, which was a £777 increase on the same period in 2017. On a like-for-like basis, this represents a respectable 3% year-on-year growth.

Hitting targets will always be determined by how quickly a retailer can turn their stock around and using data is the key to speeding it up. Users of i-Control, Auto Trader’s data management solution, took an average of just 37 days to sell a car in January, compared to a market average of 74 – 53% faster than those that don’t use the data management tool.

Karolina Edwards-Smajda, Auto Trader Retailer & Consumer Products Director, said: “The start of the new year is always a busy time for the industry. And while it will face some challenges in 2018, the year ahead holds some exciting opportunities for retailers, not least an expanding used car market, increased used car finance, and the growing popularity of AFVs.

To navigate these challenges and to successfully capitalise on the opportunities available, the ability to manage and read your data will be key. Using data, alongside your own experience and expertise, to understand what cars are the most desirable in your area, and how to price them based on the live retail market, will not only help you stand out in an increasingly competitive marketplace, but also to drive trust amongst today’s car buyers.”

The UK’s Top 10 Fastest Selling Used Cars in January 2018:

Rank Description Average Days to Sell Average Price Position Average Retail Price
1 2017 MINI Hatch Cooper Hatchback Petrol Manual 17 97.05% £16,112
2 2016 Fiat 500X Hatchback Diesel Manual 27 98.55% £11,143
3 2015 Nissan Qashqai Hatchback Diesel Automatic 27 98.58% £14,944
4 2016 Vauxhall Corsa Hatchback Diesel Manual 27 98.11% £7,370
5 2016 Ford Ka Hatchback Petrol Manual 27 97.48% £6,530
6 2017 Skoda Kodiaq SUV Petrol Automatic 27 99.22% £28,694
7 2015 Peugeot 3008 Hatchback Diesel Automatic 28 99.12% £11,725
8 2010 Volkswagen Scirocco Coupe Petrol Manual 29 101.21% £8,369
9 2016 Nissan Micra Hatchback Petrol Automatic 30 99.44% £8,920
10 2014 Toyota Auris Estate Electric Hybrid Automatic 31 98.46% £12,238

About i-Control:

i-Control is Auto Trader’s data intelligence solutions, which tracks live market movements, recommends what stock to buy, where to find it, how much to pay for it, and how much to sell it for taking into account regional differences in desirability – and is proven to improve stock turn, as we’ve seen, by 53%.

Using a combination of daily guide prices from over 4,500 dealer websites, the 500,000+ ads on Auto Trader and price data from all major auctions, fleet & lease companies and manufacturers, i-Control provides accurate valuations ensuring retailers’ stock is competitively priced from day one.

About Auto Trader

Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 88% prompted brand awareness and attracts an average of 55 million monthly cross platform visits a month, with circa 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing more than 470,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.

For all trade media enquiries, please contact:

Andrew Nankervis – Senior PR Manager, Auto Trader

Email: andrew.nankervis@autotrader.co.uk

Tel: +44 203 747 7234

Discover what we are doing to keep #consumers engaged with our platformin order to help #cardealers build their #salespipeline in our latest blog post from our COO Catherine Faiers - https://t.co/t4Sv4m9YjB #cornonavirus #consumerbehaviour https://t.co/7LTGzvyJSN
Join us for an Auto Trader Insights webinar where we will be discussing the current trends we are seeing across the #automotive market as we continue to navigate our way through the #coronavirus outbreak. https://t.co/AxxdZtR7i0 https://t.co/uzTeeCtzHm
On yesterday's customer webinar we highlighted that whilst consumers might not be able to visit dealerships, a variety of metrics indicate there's still consumer demand. If you missed the session, which included @ASE_Global's @mikejonesase, catch up here https://t.co/7qLr0Tz3hT https://t.co/LBGALeheWT
We brought forward the launch of our new #marketintelligence tool, AT Market Insight, to ensure #cardealers can keep up with the changing market conditions in these turbulent times. Discover how you can use this new tool now in our latest blog post. https://t.co/50K8rBG2Xi https://t.co/Cc3rZFAk8f
30 minutes left until today's webinar! Register now to hear the latest advice on what options #cardealers have during #coronavirus. Even if you cant make it we will send you the recording https://t.co/vr0dwQTD3J https://t.co/VuIea3MFoK
Have you signed up to our next weekly webinar? We'll be talking through what options #cardealers have amidst the #coronavirus. Tune in tomorrow at 10am and if you can't make it, sign up and we will send you the recording. https://t.co/vr0dwQTD3J https://t.co/omXRjB386q
Last week our #Data & #Insight Director, @therickw joined our webinar to talk retailers through key market observations he had made. Well, we’ve invited him back to share another update to see if the story has changed. https://t.co/KcGC6O2nom https://t.co/AcvcSqSpo1
Great to see people coming up with innovative ways of keeping busy during #lockdown... https://t.co/sv7G0osaLd
Start the week off right with @MarcThornboroug's latest tips on practical things retailers can be doing now to help build that #salespipeline whilst #workingremotely https://t.co/NKxMkK5qbv https://t.co/xpYaTQbWfo
In next week's webinar, we'll be asking our expert panel 'What options do retailers have amidst COVID-19?' Discussions will include furlough for employees & funding for self-employed retailers. Submit your questions when you register: https://t.co/fifT2NvFOB https://t.co/u6YMY1HQB4

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience